Summary
Overview
Work History
Education
Skills
Certification
Disclaimer
References
Timeline
Generic
Tasneem Phalasiya

Tasneem Phalasiya

Udaipur

Summary

Senior Executive Content Writer at Beyoung.in with extensive experience in creating engaging omnichannel content and SEO-focused blogs. Skilled in strategic content planning and performance analytics, resulting in increased brand visibility and audience engagement. Proficient in managing creative campaigns and improving online presence through innovative storytelling and clear communication.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Executive Content Writer

Beyoung.in
Udaipur
08.2024 - Current
  • Crafted creative omnichannel content: WhatsApp messages, push notifications, emails, RCS, SMS.
  • Worked on crafting and executing creative campaigns by the brands like Indian Summers, Shirts Reimagined, 10X Cargos, Summer Popsicle, Relaxed Luxury etc.
  • Wrote chatbot content and IVR content for the brand.
  • Made content plan, website banner content, master images, product descriptions, and on-page content.
  • Wrote for Public Relations (PR) for the company.
  • Wrote SEO-optimized 10 + blogs, 20+ guest posts, 50+ webpages, and articles to enhance the company's thought leadership and market influence.
  • Crafted compelling, engaging content to enhance brand presence.
  • Improved content quality by conducting thorough research and incorporating industry trends.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Made creative ad copies for Google and Meta, ad banners, and ad content.
  • Monitored performance metrics such as click-through rate on ads, landing pages, and emails to measure the success of campaigns.

Content Manager

MaheTri + Classy Leather Bags
Udaipur
01.2023 - 08.2024
  • Boosted website traffic through blogs and strategic content initiatives.
  • Implemented keyword optimization strategies that led to an increase in organic search traffic for targeted product categories.
  • Enhanced website performance through Shopify backend content creation and optimization.
  • Developed Amazon A+ content to drive visibility and sales.
  • Efficiently managed content distribution across online channels and social media platforms.
  • Worked on marketplaces: Amazon, Etsy, Myntra, Ajio, eBay, Walmart, Nykaa, and Duoplane.
  • Interacted regularly with foreign customers and solved their queries efficiently.

Social Media Manager

Midinnings
Udaipur
09.2022 - 12.2022
  • Developed social media strategies for 14+ clients in the hospitality, medicine, education, and event management sectors.
  • Managed content across various platforms: Instagram, Facebook, LinkedIn, Twitter, and client websites.
  • Customized campaigns to match industry standards and audience preferences.
  • Created compelling website content and blogs to enhance online visibility and brand recognition.
  • Aligned content with client objectives and industry trends.

Data Manager

Saifee School
Udaipur
06.2019 - 09.2019
  • Led data collection efforts for strategic planning and decision-making.
  • Coordinated school events, including acclaimed Alwan Art Exhibition.
  • Managed school's social media, engaging with the community and building an online presence.

Education

MA English Literature - Creative Writing

Mohanlal Sukhadia University
Udaipur
01.2021

Bachelor of Commerce -

Mohanlal Sukhadia University
Udaipur
01.2019

Institute of Charterted Accountancy
01.2016

St. Mary's Convent Sr. Sec. School
Udaipur
01.2016

Skills

  • Copywriting
  • Strategic content planning
  • Marketing communications
  • Social media marketing
  • Proofreading
  • Blog writing
  • Email marketing
  • Brand storytelling
  • Creative writing
  • Public relations
  • Content management
  • Product description crafting
  • SEO optimization
  • Ad copywriting
  • Chatbot content

Certification

  • Digital Marketing, Google, 2022
  • Language Lab, Mohanlal Sukhadiya University, 2020
  • IT & OT Training, ICAI, 2017

Disclaimer

I hereby declare that all the information provided here is true and correct to the best of my knowledge.

References

  • Divyansh Porwal, +91 9782880568, Content Manager / Beyoung
  • Shweta Chaubey, +91 8078652124, PPC Manager / Mahetri

Timeline

Senior Executive Content Writer

Beyoung.in
08.2024 - Current

Content Manager

MaheTri + Classy Leather Bags
01.2023 - 08.2024

Social Media Manager

Midinnings
09.2022 - 12.2022

Data Manager

Saifee School
06.2019 - 09.2019

MA English Literature - Creative Writing

Mohanlal Sukhadia University

Bachelor of Commerce -

Mohanlal Sukhadia University

Institute of Charterted Accountancy

St. Mary's Convent Sr. Sec. School

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Tasneem Phalasiya