Tathagata Ghosh

AI Product Management experience:
Principal Product Manager of ZS's end-to-end connected clinical study ecosystem suite of AI and technology-powered products, assets and accelerators to enable design, optimization and authoring of clinical protocols. The following are the modular suite of products on the end-to-end connected platform:

• Smart Designer: Empower users to craft and team up on clinical studies by integrating intelligent automation and tailored recommendations from a recommendation engine fueled by a comprehensive clinical ontology.
• Ontology Data Platform: Standardized, structured, and machine-readable representation of concepts & relationships in clinical studies to enable knowledge sharing, integration, and reuse across different applications
• Smart Authoring: Automating study document generation by leveraging historical data & standards
• Protocol Optimization: Advanced algorithms and insights to improve trial efficiency & reduce costs during design

Product Management & Advisory Sevices:
Collaborate and partner with business stakeholders keeping them abreast on the dynamic industry changes that link the organization’s strategic goals and objectives.

• Use Case Intake - Ensure GenAIFit for use cases; establish a business/ tech GenAI council to govern usage; Prioritize use cases based on expected value and feasibility to drive value realization
• Experiment and Build - Define Mission & Vision, OKR; design use case, define the expected outcomes and value creation; run pilot projects to prove the use case feasibility of the proposed tech and approach as well as the expected value
• Scale - Take proven use cases and expand their usage to other areas of the business with similar requests, refine product deployment architecture and data flow and establish patterns for industrialization; establish centralized, robust communication, change enablement and training
• Operate and Maintain - Establish and monitor performance metrics, retraining / enhancing foundational GenAI where needed
• Measure Impact - Identify and track KPI for efficiency and value gains, user adoption, proactively prune and scale use cases based on the performance
• SME Support - Serve as a subject matter expert and trusted advisor on life sciences domain strategy, providing guidance and support to internal teams and external stakeholders as needed.

Technology and Clinical Implementations
• Vendor and team management for GxP implementation
• Define, establish and run projects to select technology vendors and/or services, provide advisory services on in-house vs SaaS vs BPaaS based delivery capability
• Work across all aspects of technology delivery including IT simplification, digital solutions, system integration, custom development, and infrastructure/currency management

Product Manager and Digital strategy advisor at Cloudbyz, a unified clinical trial management platform on Salesforce.

Products: Clinical Trials Management System (CTMS), Electronic Data Capture (EDC), Clinical Trial Budget Management (CTBM), Randomization & Trial Supply Management (RTSM), Electronic Trial Master File (eTMF), Electronic Montiorting Visit Reporting (eMVR)

• Product planning and develop an elaborate strategic product roadmap including detailed scoping, customer-centric prioritization and strategies for Go To Market.
• Effective Requirement Analysis involving prototyping, concept flows, user stories and backlog management using analysis techniques(RICE, MoSCoW)
• Solutioning for Product design and architecture along with efficient Product delivery management through diverse delivery groups with multiple communication channels cross horizontals and verticals
• Program Management including Agile Project Management, Change Management, Quality Control, Regulatory Affairs as well as Product release Validation along with quality groups

Business Development and Sales/Presales

• Conduct Client Demos on the Flagship Life Sciences Product, Conduct Discovery Session with clients and follow up leads, opportunities across the Sales Funnel
• Extensive experience of client liaising, business development and responding to RFXs

Contributed to the development of Programs and Processes that reflect a commitment to help enterprises achieve innovation and agility. Activities include:

Project Management - Responsible for End to End Agile Project Management from Project Initiation to Project Closure. Engage with stakeholders, external providers and consultants to develop and agree project scope, budget, timelines, deliverables. Also accountable for the cost and effort for the projects by monitoring the projects health.

Business Analysis - Responsible for the Project Intakes by initiating discussions with Clients, facilitating the discussions for gathering the Project requirements and providing the technical solutions. Responsible in creating Requirement Documents (Use Case, URS, FRS, User Stories) along with ERD data models and coordinate with Product Engineering team in translating the requirements to Technical Requirements.

Campaign Management - Formulating Campaign Plans related to Pharma Digital Content and Execution in Sales Force Marketing Cloud(SFMC) and Veeva CRM Platform.

Product Management: Product Management in Digital space including requirement gathering, budgeting, prototyping, product designing, backlog/user story management, release management and Go to Market initiatives

Worked as Management Consultant for Cognizant Business Consulting, Life Sciences practice on multiple projects in Clinical and Commercial Domain. Activities include:

Strategy & Domain Consulting: Created Go-To- Market plan for several life sciences product and services in NA, JAPAC and EMEA market along with competitor landscape analysis and formulating appropriate pricing strategy and market penetration plan

Project/Operations Management: Worked as Project/Operations Manager for a Global Pharma Leader, responsible for coordinating a Global Core Team to :

• Lead/define/implement a global strategy for Digital campaign initiatives of 90 k+ associates. (target audience, design/approval contents processes) to ensure compliance and commercial excellence. •Cross functional team management with global key functions (legal, pharmacovigilance, Quality) to Ensure adherence of Digital solutions to Global quality standards and with Global Policy and Compliance Consulting Initiatives & Thought Leadership: Successfully implemented Business Process Re-engineering of Training Management that resulted in 33% cost reduction and 40 % time reduction

•Publication on ' Impact of Digital Marketing on Buyer’s Journey in Pharma Industry '

•For a Global Pharmaceutical Firm, led a team to develop and implement a global social media monitoring policy • Competitor Analysis of the delivery model of major Life Sciences Consulting companies of the world

• Incident, service request and change request management to suit client needs

requiring extensive client interaction

• Requirement analysis and high level designing of the project with the client

• CRM Implementation for Major Pharma client