Tathagata Sinha

Managed a team of 10 Operations Specialists, 2 technical integration experts and 3 Data Analysts with focus on cost and performance metrics of suppliers and 3PLs.

Key Achievements:

• Spearheaded the development and optimization of a sustainable B2B2C supply chain involving 300+ suppliers, 6 3PL partners, and 700+ small enterprise businesses.
• Successfully scaled the supply chain model from processing 50,000 orders a day to handling 200,000 orders a day.
• Played a pivotal role in achieving a 15% reduction in the cost per shipment by implementing volume-based discounting, direct carrier integration, and process optimizations.
• Led the expansion of last-mile reach by 40% within 3 months, contributing to enhanced customer satisfaction and market penetration.
• Improved on-time order delivery by 15 percentage points, COD order conversion by 10 percentage points, and achieved an OTIF rate of 92%, showcasing a commitment to operational excellence.

Carrier Management Program:

• Developed and implemented a comprehensive carrier management program, ensuring control and optimization of external logistics and fulfillment service providers.

Collaboration with Data Science and Product Teams:

Collaborated with Data Science Teams to design and implement:

• ML-Based Volume Distribution System which optimized for cost and performance efficiency.
• ML-Based Failure Detection Model: Utilized Failure Modes and Effects Analysis (FMEA) principles to create a robust failure detection model.

Teamed up with the Product Team to create innovative solutions including:

• Order Management Dashboard: Streamlined activities such as cancellation, approval, and fulfillment through a centralized dashboard.
• Central Control Tower: Established a central monitoring system for supply chain delays, recovery, and communication.
• Automated Billing Discrepancy Detection: Implemented an automated system for detecting weight and rate discrepancies in 3PL billing.
  

Led a diverse team of 15 Operations Specialists spanning First Mile, Linehaul, and Last Mile, along with 5 Data Analysts, focusing on maximizing performance and minimizing service disruptions.

Key Achievements:

• First Mile Network Service Level Improvement: Elevated the First Mile

service level to 87% by implementing performance efficiencies, including: a. Reduced connection and handover time by identifying high-volume pickup centers and establishing direct green channel connections from supplier locations to destination states.

b. Drove the adoption of Handheld Devices (HHDs) across pickup centers. c. Enhanced capacity planning in collaboration with Operations Directors.

• Linehaul Efficiency Enhancement: Improved Linehaul efficiency through:

a. Implementation of auto alerts based on an ML-based tool analyzing end-to-end transit times across all lanes.

b. Regular meetings with Business Unit heads to monitor metrics such as utilization and on-time departures.

c. Development of a tech-based solution preventing trucks from departing without all required documents and shipments in Multi-Part Shipping processes.

• Last Mile Optimization: Assisted the Last Mile team by:

a. Providing inputs to manpower planning through the creation of an ML-based Volume predictor for each Last Mile center.

b. Measuring and alerting centers on low-output routes.

c. Collaborating with major clients to gather customer inputs for failed deliveries.

• Collaboration with Data Science and Product Teams: Collaborated with the Tech and Data Science team to:

a. Create a predicted path for each shipment, creating a CXO-level view of supply chain health and disruptions.

b. Develop an auto-alert tool for failure reports at each node in the supply chain, ensuring early problem detection for minimal impact on Customer Experience and network performance.

c. Ensure visibility of key performance indicators through transactional and strategic dashboards at all levels.

d. Implement a programmatic and reporting-based approach to process improvement through weekly Root Cause Analysis (RCA) and Corrective and Preventive Action (CAPA).

Joined HCL with the responsibility of redesigning their B2B network to be used for a B2C venture.

• Designed a distribution network and KYC based product delivery system for the BFSI and Microfinance industry
• Used the legacy SAP systems to integrate with 3PL systems using webhooks.
• Created a comprehensive 3PL management programme for managing and controlling performance, cost and capacity of external logistics and fulfilment service providers.

I worked under two different Business Units at Flipkart which helped diversify my understanding of end-end operations of a market place driven ecommerce platform:

• 3PL Supply Chain Operations.

a) Increased 3PL share of wallet to 25% of platform share through

continuous improvement in service levels peaking at 95% during

my tenure.

b) Developed a ML based Supply and Operations planning tool using parameters like cost, performance, loss and reconciliation metrics at an empirical level (pincode, route, delivery executive)

• Market Place Seller Operations

a) Helped reduce Seller Wrong Return Claims processing time by 33% by building the Seller Claims Validation tool.

b) Managed the end to end experience on Seller Integration platform with focus on on-time delivery of on boarding, Sandbox testing and Go-Live.

c) Launced a low capex, shared warehousing solution (Community Warehouse) for the supplier community to enable quick turnaround on order fulfilment and faster inventory inwarding with lower costs.

d) Designed the operations process for Forward and Reverse Shipment flow along with Returns and Warranty Claims setup for Flipkart Private Label products (electronics and accessories)

• Led the in-house delivery logistics planning and execution
• Managed performance parameters, receivables and payables for 3PL Partners.

• Worked with various 3PL Partners across Europe to ensure timely and efficient delivery of replacement parts to our customers
• Managed critical part sourcing decisions that may affect customer satisfaction, cost, and quality.

• Managed Inbound/ Outbound logistics, primary distribution (Replen- ishment Centers to Distribution centers) and secondary distribution (Distribution centers to customers) and ensure timely delivery of goods to the customers in the USA