Tausif Shaikh

Dentsu | [July/2024 Started] – Present

• Campaign Management: Develop and execute programmatic campaigns on The Trade Desk (TTD) platform, aligned with media plans, KPIs, and audience strategies.
• Budget Oversight: Manage large-scale client accounts with weekly budgets exceeding $200,000, ensuring efficient allocation and spend optimization.
• Performance Optimization: Monitor and optimize campaign performance, including pacing, delivery, and goal attainment; implement real-time adjustments to maximize results.
• Troubleshooting: Proactively address and resolve campaign issues, including technical challenges, under-delivery, and targeting inefficiencies.
• Reporting and Analysis: Generate and analyze pacing reports, identifying causes of underperformance and implementing corrective measures to ensure campaigns stay on track.
• Collaboration: Liaise with cross-functional teams to ensure seamless alignment with client objectives and media strategies.
• Strategic Insights: Provide actionable insights to improve campaign efficacy and inform future media planning efforts.

Key Achievements:

• Successfully managed high-budget campaigns with consistent delivery and KPI achievement.
• Significantly improved campaign pacing efficiency through detailed analysis and optimization strategies.

• Campaign Management: Create and configure campaigns, insertion orders (IOs), and line items within DV360. Ensure proper targeting, budgeting, and pacing settings are in place. In addition to this, collaborate with creative teams to develop ad creatives that align with campaign objectives.
• Performance Analysis & Optimization: Continuously monitor campaign performance metrics such as CTR, CPM, CPA, ROI, and conversion rates. Use DV360 reporting tools and dashboards to track key performance indicators (KPIs). In terms of Optimization, Analyze performance data to identify trends, insights, and areas for improvement. Adjust bids, targeting parameters, ad placements, and creatives to optimize campaign performance.
• Analysis & Reporting: Use analytics tools to deep dive into data, uncovering trends, patterns, and anomalies. Present data-driven insights to stakeholders to inform decision-making. Further, generate regular performance reports for clients, summarizing key metrics and insights. Provide actionable recommendations based on data analysis.
• Collaboration & Communication: Communicate with clients, internal teams, and external partners to align on campaign objectives, performance, and optimizations. Present findings and recommendations in a clear and actionable manner. Also, Work closely with sales, marketing, creative, and technical teams to ensure campaign success.
• Technical & Platform Updates: Identify and resolve issues related to campaign setup, tracking, and performance. Work with technical support teams to troubleshoot and resolve technical issues. Stay informed about industry trends, new tools, and emerging technologies.
• Compliance & Best Practices: Ensure all campaigns comply with industry standards, data privacy regulations, and platform policies. Stay updated on legal and regulatory requirements affecting programmatic advertising. Also, maintain a deep understanding of DV360’s features, updates, and best practices.

• Leadership & Management: Founded and successfully managed Xplore Institute, a premier training center specializing in digital marketing education.
  Designed and implemented comprehensive training modules tailored to industry standards.
  Oversaw day-to-day operations, marketing, and strategic growth of the institute.
  
• Training & Curriculum Development:
  Delivered in-depth training sessions on key digital marketing domains, including: Search Engine Optimization (SEO)
  Google Ads (PPC Campaigns)
  Social Media Marketing (SMM)
  WordPress Development
  App Store Optimization (ASO)
  Email Marketing
  Online Reputation Management (ORM)
  Online Money-Making Techniques
  Developed and updated curriculum to align with the latest industry trends and technologies.
  Provided hands-on, live project training to enhance practical skills and real-world understanding.
  
• Internship & Placement Support: Successfully trained and mentored over 100+ students, empowering them with the skills needed to excel in the digital marketing field.
  Facilitated internship opportunities and ensured placement assistance for students in reputable organizations.
  Built strong relationships with industry professionals to create a network for placements and collaborations.
  
• Key Achievements: Helped students execute real-time digital marketing projects, enhancing their portfolios and confidence.
  Maintained a high student satisfaction rate through personalized coaching and mentoring.
  Played a pivotal role in helping students achieve career growth through upskilling.
  
• Additional Responsibilities: Managed promotional activities for the institute, leveraging digital marketing strategies to attract new students.
  Conducted workshops and seminars to create awareness about digital marketing as a career.
  Ensured continuous improvement in training quality and student outcomes by analyzing feedback and adopting innovative teaching methods.
  

Key Skills: Digital Marketing, SEO, Google Ads, Social Media Marketing, WordPress, Training & Development, Project Management, Mentorship, ASO, Email Marketing, ORM, Leadership.

• Increased organic search traffic by 70% within 12 months through strategic SEO initiatives.
• Achieved 50% improvement in Google Ads conversion rate through targeted optimizations and A/B testing.
• Implemented effective pay-per-click advertising strategies to drive targeted traffic and generate leads
• Created and managed social media campaigns to increase brand engagement
• Managed budget allocation and resource utilization to maximize marketing ROI
• Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with overall business objectives.

Key Skills:

I have a proven track record of driving successful campaigns and enhancing online presence for 3 clients.

• SEO: On-page and off-page optimization, site audits, keyword research.
• Google Ads: PPC campaign management, ad copy creation, bid optimization.
• Social Media Ads: Targeted campaigns on Facebook, Instagram, LinkedIn.
• WordPress: Website development, customization, SEO optimization.
• Data Analysis: Performance tracking, Google Analytics, actionable insights.

Achievements:

• Boosted organic traffic by 50% for an e-commerce client.
• Reduced CPA by 40% for a service business through Google Ads.
• Increased social media engagement by 75% for a fashion brand.
• Enhanced client satisfaction by delivering high-quality work within deadlines.
• Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.