TAYEEB KHAN A S
Bangalore
Summary
Results-driven digital marketing professional with a proven track record at HDFC Life Insurance. Expert in SEO strategies and performance analysis, optimizing campaigns to exceed ROI targets. Skilled in content management and client relationship building, leveraging data insights to enhance website traffic and engagement. Committed to delivering impactful marketing solutions.
Overview
11
11
years of professional experience
Work History
Deputy Manager - Digital Marketing
HDFC Life Insurance Company Limited
07.2022 - Current
- Company Overview: HDFC Life is a leading life insurance company in India.
- Regularly measure and report on the performance of all digital marketing campaigns, evaluating them against predefined ROI and KPI targets.
- Spearhead the planning and implementation of comprehensive digital marketing strategies, encompassing SEO/SEM, email marketing, and database management.
- Collaborate with various internal teams to ensure the website remains upto-date in terms of content and compliance with regulatory standards.
- Utilize data analytics to identify emerging trends and insights, subsequently optimizing marketing spend and overall performance based on these findings.
- HDFC Life is a leading life insurance company in India.
SEO Specialist
Website Learners
10.2021 - 07.2022
- Company Overview: Website Learners provides online courses and resources for SEO and digital marketing.
- Conducted comprehensive SEO site audits across all company websites to identify and rectify technical and on-page SEO issues.
- Led competitive analyses and formulated SEO strategies to outperform competitors.
- Engaged in ongoing SEO keyword research to uncover new opportunities for content and asset development, aligned with business objectives.
- Identified high-value keywords capable of generating revenue and collaborated with the content team to create targeted content.
- Oversaw and reviewed the content of blogs published on Website Learners, providing guidance to writers to produce high-quality content.
- Created valuable blog content aimed at target audience, secured backlinks from high-ranking websites, and implemented strategies to attract more traffic.
- Employed SEO best practices to offer proactive recommendations for content optimization, thereby improving search engine rankings.
- Successfully ranked company websites for relevant keywords.
- Actively managed and worked on strategies to increase overall website traffic.
- Website Learners provides online courses and resources for SEO and digital marketing.
Freelancer
08.2019 - 09.2021
- Provided digital marketing services to various clients across different industries.
- Managed all facets of digital marketing, focusing on SEO, Google Ads, and Facebook Ads.
- Created and optimized landing pages and ad campaigns to drive traffic and increase conversions.
- Crafted brochures and banners for Facebook Ads and social media postings.
- Authored content for blogs and off-page SEO activities.
Digital Marketing Executive
Scandium Technologies Pvt Ltd.
08.2017 - 08.2019
- Company Overview: A company specializing in innovative technology solutions.
- Conducted initial website audits and comprehensive keyword research to inform SEO strategies.
- Addressed and corrected on-page and technical SEO issues to improve website performance.
- Analyzed and cleaned up spammy or low-quality backlinks.
- Involved in writing, proofreading, and editing content for SEO optimization.
- Ensured the design team provided appropriate and high-quality designs for social media posts.
- Planned and created posts aimed at driving engagement on various social media platforms.
- Created and managed advertising campaigns on Facebook and Google AdWords with continuous optimization.
- A company specializing in innovative technology solutions.
Digital Marketing Executive
Itech Solutions
04.2016 - 05.2017
- Company Overview: A digital solutions provider focusing on technology and marketing.
- Conducted an initial assessment of website performance and on-page SEO factors.
- Provided actionable suggestions for on-page optimizations based on the initial analysis.
- Engaged in off-page activities to improve the website's search engine rankings.
- Created and managed advertising campaigns on Google Ads and social media platforms.
- A digital solutions provider focusing on technology and marketing.
Digital Marketing Associate
Cozee Homes
08.2014 - 11.2015
- Company Overview: A home services platform that connects consumers with service providers.
- Conducted initial website analysis and competitor research.
- Optimized on-page elements for the company's websites.
- Developed and implemented off-page SEO strategies.
- Authored relevant blog posts to improve SEO.
- Created monthly SEO reports to track performance.
- Crafted social media posts aimed at driving engagement.
- A home services platform that connects consumers with service providers.
Education
Bachelor of Engineering - Computer Science
East West Institute of Technology
Bangaloer05-2014
Skills
- SEO and digital marketing strategies
- Content management and optimization
- Performance measurement and analysis
- Client relationship management
- Campaign and project management
- Website management and analytics
- Keyword research and optimization
- Technical SEO practices
- Competitive analysis techniques
- Google Analytics and Search Console proficiency
- Trend analysis and market research
- Search intent analysis
- Content strategy development
- Prompt engineering
Accomplishments
Achieved 178% lead growth for the ULIP category at HDFC Life by leveraging market trends and deploying a targeted, SEO-driven content strategy; awarded Employee of the Quarter for outstanding performance
Digitally transformed, CampusHunt's marketing has shifted from high-cost field operations to scalable online campaigns, cutting acquisition costs while maintaining steady lead flow through SEO, paid media, and CRM nurturing
Affiliations
Building tools that automate workflows using LLMs, APIs, and low-code integrations
- Content Automation Platform (75% complete)
Full-stack FastAPI + React app that automates blog publishing workflows:
→ Keyword Research → Topic Generation → LLM Drafting → WordPress Publishing
• Features a modular content calendar, encrypted API key store, and AI generation history.
• Built REST APIs, schema models, and relationship mapping using SQL Model
Tech: FastAPI, React, Tailwind, OpenAI/Groq APIs, and WP REST API - Smart Contract Analyzer
Streamlit app that uses the Mixtral 8x7B model (via Groq) to analyze PDF/DOCX contracts: extracts clauses, summarizes content, and flags risks.
Tech: Python, Streamlit, PyPDF2, GROQ API - Reddit VOC Analyzer
Scrapes subreddit comments and analyzes sentiment, pain points, and themes using VADER, TextBlob, and GROQ LLMs. Results visualized via word clouds and histograms
Tech: Streamlit, PRAW, Pandas, NLTK, GROQ API - AI News Summarizer → Notion
Automatically summarizes industry-relevant news using OpenAI/Groq LLMs and posts insights to Notion via API.
Tech: NewsAPI, GROQ API, Notion API, Python - Weather Chatbot (LLM + Function Calling)
LLM parses user queries for location → fetches real-time data using OpenWeatherMap API.
Tech: Python, Streamlit, GROQ API
Core Skills & Tools: Prompt Engineering, LLM API Integration, FastAPI, React, SQLModel, Streamlit, WordPress API, JSON Handling, ComfyUI Pipelines
GitHub link: https://github.com/followtayeeb/
Languages
Kannada
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
References
References available upon request.
Timeline
Deputy Manager - Digital Marketing
HDFC Life Insurance Company Limited
07.2022 - Current
SEO Specialist
Website Learners
10.2021 - 07.2022
Freelancer
08.2019 - 09.2021
Digital Marketing Executive
Scandium Technologies Pvt Ltd.
08.2017 - 08.2019
Digital Marketing Executive
Itech Solutions
04.2016 - 05.2017
Digital Marketing Associate
Cozee Homes
08.2014 - 11.2015
Bachelor of Engineering - Computer Science
East West Institute of Technology
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