Teana Dcosta
Mumbai
Summary
Hardworking and motivated professional with several years of experience and record of success in industry. Solid history balancing team performance, customer service targets and business objectives. Dedicated to working closely across all levels of an organization to maximize productivity and optimize procedures. Decisive leader with good planning and organizational skills.
Overview
12
12
years of professional experience
Work History
Manager Media Buying
Ventes Avenues Pvt Ltd
Mumbai
01.2019 - Current
- Developing and implementing a digital marketing strategy.
- Manage and develop the digital marketing team, providing guidance and support to team members to achieve their goals and performance targets.
- Manage and coordinate all digital marketing campaigns, including social media, pay-per-click advertising, search engine optimization, and programmatic app campaigns on DSPs and OEMs.
- Conduct market research to identify target audiences, and develop strategies to reach them effectively.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure consistent and effective communication of the brand's message.
- Track and analyze digital marketing metrics to continually refine and improve campaigns, including website traffic, conversion rates, and customer engagement.
- Manage the budget for digital marketing campaigns, including negotiations and allocations of resources to maximize ROI.
- Enhanced customer satisfaction through the development of a customer service excellence program.
- Creating compelling headlines, descriptions, and meta tags to provide valuable information to customers, and prospects.
- Stay up-to-date with digital marketing trends and technologies, and recommend new strategies and technologies to improve performance.
- Develop and maintain a content calendar, including creating and scheduling engaging, relevant content across all digital platforms.
- To promote the brand and drive engagement, build and maintain strong relationships with key stakeholders, including customers, partners, and influencers.
- Gathering requirements and leading the execution of requests from various advertisers for campaigns running on models entailing CPI, CPA, CPC, CPS, CPV, and CPL.
- Regularly monitoring affiliates' performance and providing feedback to help them improve their results.
- Resolving any issues or problems that affiliates may encounter during their work.
- Identified, recruited, and managed relationships with new affiliates.
- Working on different panels, like AppsFlyer, Branch, Singular, Adjust, and Attrimob, to estimate the impact of strategies, decisions, and initiatives, and determine if the impact is driving the business materially in the right direction.
- Tracked monthly sales performance of each affiliate program to measure success.
- Recruited and trained new employees to meet job requirements.
Digital Marketing Manager
BOX8- Desi Meals
01.2017 - 01.2019
- Gathering requirements and led the execution of requests from various advertisers for campaigns running on models entailing CPI, CPA, CPC, CPS, CPV & CPL.
- Regularly monitoring affiliates' performance and providing feedback to help them improve their results.
- Resolving any issues or problems that affiliates may encounter during the course of their work.
- Generating regular reports on affiliate performance, campaign results, and other relevant metrics.
- Building strong relationships with affiliates and maintaining a positive working relationship with them.
- Working on different panels like AppsFlyer, Branch, Singular, Adjust, and Attrimob to estimate the impact of strategies/decisions/initiatives and determine if the impact is driving the business materially in the right direction.
- Prepare and send out monthly billing statements to all publishers.
- Review all invoices and make sure they are accurate and complete. This includes checking that the amounts billed match the agreed-upon terms and that all services have been provided.
Team Leader
Fast Track Housing Finance Ltd.
01.2015 - 01.2016
- Allocating tasks to staff
- Ensuring the performance of the staff is of a high standard
- Reporting to manager
- Discussing and resolving problems
- Researched third-party inquiries to determine customer eligibility for a loan
- Provided performance reviews and developmental feedback on a monthly/quarterly/annual basis
- Carrying out performance reviews
Sr. Customer Executive
Modi Hyundai Car Agency Pvt. Ltd
01.2013 - 01.2015
- Build sustainable relationships and trust with customers
- Sales lead Identify and assess customers' needs to achieve satisfaction
- Provide accurate, valid, and complete information by using the right methods/tools targets, and call handling quotas
- Handle customer complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure the solution
- Keep records of customer interactions, process customer accounts, and file document
- Follow communication procedures, guidelines, and policies Take the extra mile to engage customers' Requirements
- Analyzing SSI reports on daily & monthly basis
Education
Digital Marketing Course -
Digital Deepak
Bachelor of Commerce -
Mumbai Univercity
Skills
- Digital marketing
- Market research
- Budget management
- Team leadership
- Performance evaluation
- Strategic planning
Accomplishments
- Blue Ocean Award
Timeline
Manager Media Buying
Ventes Avenues Pvt Ltd
01.2019 - Current
Digital Marketing Manager
BOX8- Desi Meals
01.2017 - 01.2019
Team Leader
Fast Track Housing Finance Ltd.
01.2015 - 01.2016
Sr. Customer Executive
Modi Hyundai Car Agency Pvt. Ltd
01.2013 - 01.2015
Digital Marketing Course -
Digital Deepak
Bachelor of Commerce -
Mumbai Univercity
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