TEJAL GIRASE
Thane
Summary
Results-driven Campaign Developer with 4+ years of experience in campaign management, customer segmentation, and marketing automation. Certified in Marketo Engage and Braze, proficient in IBM Unica, Redpoint, and Marketo Engage. Expertise in multi-channel execution, troubleshooting, and optimizing engagement strategies. Braze Certified Practitioner with strong theoretical knowledge of segmentation, personalization, and lifecycle marketing. Adaptable and detail-oriented approach, consistently driving impactful marketing campaigns.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Campaign Developer
Merkle
01.2020 - Current
- Earned Braze certification, demonstrating knowledge of segmentation, messaging channels, personalization, analytics, and campaign setup.
- Completed Braze platform simulations, including campaign setup, Canvas journey creation, and Liquid coding for dynamic content.
- Developed and executed multi-channel ad-hoc and trigger-based marketing campaigns using Redpoint, Marketo Engage, and IBM Unica.
- Managed end-to-end campaign workflows, including audience segmentation, content reviews, and multi-channel delivery.
- Collaborated with strategy and analytics teams to define customer targeting criteria and personalize content for improved engagement.
- Utilized SQL queries for quality-checking campaign outputs, ensuring data accuracy and consistency.
- Created Waterfall reports to validate campaign counts across tools and databases.
- Assisted in a major migration project from Redpoint to Marketo Engage, handling campaign creation, quality control, and documentation.
- Developed and documented standard operating procedures for campaign execution and quality assurance.
- Ensured smooth campaign transitions between platforms during tool migration projects.
- Participated in strategy sessions for lifecycle campaigns and customer engagement initiatives.
- Trained in Adobe Campaign Classic and Salesforce Marketing Cloud (Email) to expand marketing automation expertise.
- Managed project timelines and collaborated with cross-functional teams to align campaign strategies with business objectives.
Education
B.E -
St.John College of Engineering & Management
Palghar01.2020
SSC -
Maharashtra State Board
01.2014
Skills
Technical & Tools
- Platforms: Unica (IBM Campaign), Redpoint Interaction, Marketo Engage, Braze
- Exposure to Adobe Campaign Classic, Salesforce Marketing Cloud
- CRM systems and marketing automation best practices
- End-to-end campaign execution using Unica, Redpoint, and Marketo Engage
- Customer segmentation, journey building, A/B testing, and personalization
- Multi-channel marketing: Email, SMS, push notifications, and in-app messaging
- Braze Certified with knowledge of segmentation, Canvas, Liquid personalization, and messaging best practices
- SQL for campaign data validation and audience list generation
- Strong analytical and problem-solving abilities
- Effective communication and cross-functional collaboration
- Adaptability and quick learning in dynamic environments
Certification
- Adobe Marketo Engage Business Practitioner
- Braze Certified Practitioner
Additional Information
- Eager to gain hands-on experience with Braze and Marketo Engage through real-world projects.
- Recognized for attention to detail, campaign accuracy, and the ability to meet tight deadlines.
Websites
Awards
- High Impact Award
- Flawless Performance for the month
- Individual Brilliance Award
- Part of Annual Award winning Team for campaign Management
Timeline
Campaign Developer
Merkle
01.2020 - Current
B.E -
St.John College of Engineering & Management
SSC -
Maharashtra State Board
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