With 5 years of professional experience in understanding internal customer behavior and needs, to learning about consumer behavior and trends in retail sector. I want to now explore the customer behavior dynamics in Marketing world. Organized and motivated employee eager to apply time management and organizational skills in various environments. Seeking mid-level opportunities to expand skills while facilitating company growth.
· Represented 30 premium and luxury brands like Tory Burch, Stella Mc’Cartney, Salvatore Ferragamo, Ami Paris, Dsquared2, Marc Jacobs, Kenzo, All Saints, Culta Gaia, MSGM, Amiri, Attico, Self Portrait, Aquazura.
· Worked on strategic planning, trend forecasting, operations optimization, consumer behavior.
· Developed solutions tailored specifically to each client's unique needs while staying within their allocated budgets.
· Conducted research, surveys and interviews to gain business insights and consumer needs.
· Identified key performance indicators to elevate instore sales and consumer attraction.
· Worked with central buying and merchandising team, visual merchandising team for store specific trend forecasting basis target customer
· Generated business of approx. 40 lacs, by providing image consultation to the consumer and strengthening brand visibility on social media.
· Collaborated with other departments to create training plans that would improve the efficiency of resources.
· Developed and implemented talent management strategies to ensure efficient employee recruitment and retention.
· Created, updated, and maintained job descriptions for all positions within the company.
· Analyzed performance data to identify areas of improvement in order to maximize organizational effectiveness.
· Conducted regular meetings with department managers to discuss staffing needs and new initiatives.
· Implemented succession planning programs for key personnel roles.
· Organized training sessions to facilitate employee career development and growth opportunities.
· Collaborated with Human Resources staff on various projects related to talent acquisition and retention.
· Designed specialized assessment tools for use during the recruitment process.
Prepared presentations to company executives regarding employee performance and retention trends.
Project & People Management
Analytical & Critical Thinking
Market Research Analysis
Strategic Marketing
Microsoft Office
Retail and Fashion Consulting
Founder of Itrana_store
• A thrift and hand- made jewellery store on Instagram
• Organized a pop up store in College event at FAD International academy.
Projects Marketing:
Revamping strategy for loss making brand § Designed a whole revamping marketing strategy for a loss making company and won as the best idea and strategy
-Did a primary research by conducting a survey amongst the target audience
-Analyzed the data and accordingly made a product strategy and pitched the panelists
-Was awarded the "Best Marketing Strategy" for the project
Strategy Management: Launching Fenty in India § Pitched a strategy to launch Fenty standalone store in India
-Collected the data on aspirations and needs of Fenty products amongst the target audience.
-Made a report on Why there is a need of the same in India (Rationale)
-Designed an event calendar for the launch of the brand in India.
CRM: Loyalty program § Designed a loyalty program for a new brand
-Conducted a survey for capturing customers insights on brand loyalty and expectations for the brand.
-Designed a brand loyalty program for a brand with the help of qualitative and quantitative data.
Other Projects: Please scan the below codes
Magazine Projects