MS-Excel (Advanced)
Tejas Gupta
New Delhi
Summary
Highly creative Marketing Manager excelling at transforming strategies into exceptional results. Leads teams in developing profitable campaigns. Expertise in marketing metrics and collaborative skills ensures achievement of targeted outcomes!
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Sr. Marketing Manager
Finshots & Ditto Insurance
Remote
06.2022 - Current
- Manage social media calendars, brand guidelines, campaigns, and day-to-day activities, optimizing brand presence on all relevant platforms, enforce influencer standards aligned with brand brief and marketing objectives.
- Created culture of robust data collection & A/B testing, to improve campaign performance, resulting in improved ROI by 44%, devising consumer insights, and re-targeting to improve page conversions by 22%, Comprehend and refine brand voice on social media, resulting in 57% reduction in quarterly customer acquisition costs (CACs) and increased organic traction.
- Act as brand's point of contact with social media agency, overseeing day-to-day activities, content, and deliverables. Collaborate on influencer campaigns, B2B partnerships, Webinar marketing, and run Affiliates.
Business Development Manager
MEXC Global
Remote
01.2022 - 06.2022
- Created company brand briefs, messaging, customer events, promotional strategies and plan campaigns, and recommend potential Web3 projects for listings on exchange, Integrate influencer campaigns with broader marketing efforts, Collaborate with affiliates and KOLs for content rollout.
- Plan and manage community, KOLs, and campaigns for customer acquisition, resulting in 22% MoM lead growth and $125k increased revenue quarterly.
- Expanded cross-functional capacity by collaborating across departments, promoting product campaigns, reviewing influencer content for brand alignment and strategic messaging.
Growth-Associate
CoinSwitch-Kuber
Remote
11.2020 - 12.2021
- Plan and manage Influencers, partnerships, affiliates, and agencies with monthly budget of INR 4-5 cr driving 75,000+ registrations every month, leveraging innovative growth hacks for user growth and engagement across all channels.
- Increased brand awareness by developing marketing strategy, public relations campaigns, articles and newsletters, end-to-end executions, and developing strong relations with stakeholders.
- Work closely with range of cross-functional teams—product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
- Analyse user journeys. Provide actionable insights and recommendations. Conduct A|B testing for traffic/funnel enhancement. Drive immediate impact on KPIs.
Risk Analyst
KPMG Assurance And Consulting Services (LLP)
Gurugram
09.2019 - 10.2020
- Worked closely with industry-leading clients like Xiaomi, Dr. Reddy's Laboratories, Bar-be-que Nation, Orient cements.
- Managed and led quality assurance program, including on-site evaluations, internal audits, working on SOPs and promoting risk management.
- Developed and controlled execution analytics on huge databases using Excel, delivering insights using PowerPoint, and Tableau.
- Reviewed contracts and agreements to identify potential risks and ideal mitigation strategies, advising managers on policy strategies.
Education
BBA - (Banking & Insurance)
Indraprastha University
New Delhi 08.2016 - 06.2019
High School Diploma -
Adarsh Public School
New Delhi 04.2015 - 03.2016
Skills
Leadership
Market Analysis
Strategic planning
Budgeting and Allocation
Networking and relationship building
Online marketing strategies
Business process mapping
Software
MS-Powerpoint
Tableau
Power-BI
MS-Outlook
SQL
Python
Canva & Design
Social Media Intelligence
Interests
Financial Markets
Formula 1 & UFC
Dramatics
Powerlifting
Cryptocurrency
Motorcycle Touring
Probability-based strategy games
Geo-politics & War history
Timeline
Sr. Marketing Manager
Finshots & Ditto Insurance
06.2022 - Current
Business Development Manager
MEXC Global
01.2022 - 06.2022
Growth-Associate
CoinSwitch-Kuber
11.2020 - 12.2021
Risk Analyst
KPMG Assurance And Consulting Services (LLP)
09.2019 - 10.2020
BBA - (Banking & Insurance)
Indraprastha University
08.2016 - 06.2019
High School Diploma -
Adarsh Public School
04.2015 - 03.2016
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