Tejasva Chandel
Dehradun
Summary
Performance Marketing Specialist with 4+ years of experience crafting full-funnel ad campaigns across Google, Meta, and YouTube. Proven ability to reduce CAC, scale ROAS, and drive direct revenue using audience psychology, smart bidding, and deep analytics. Trained and certified in Google Ads Search (2025), with expertise in GA4, GTM, and Looker Studio to build real-time performance dashboards and conversion tracking systems. Delivered ₹7L+ in affiliate revenue through high-performing, data-led campaigns.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Freelance Digital Marketing Specialist
Remote
01.2022 - Current
- Led full-funnel Google and Meta campaigns for D2C brands facing high acquisition costs
- Boosted ROAS by 25% and reduced CPA by 30% through audience segmentation, hybrid bidding, and retargeting
- Set up enhanced conversion tracking using GA4, GTM, and UTM tagging
- Improved attribution accuracy by 40% and increased lead source reliability
- Ran A/B tests on creatives and CTAs to isolate top performers
- Achieved an 18% uplift in overall conversion rates
- Built Looker Studio dashboards for budget pacing, CPC, ROAS, and conversion trends
Performance Strategist & Affiliate Marketer
YouTube Performance Strategist & Affiliate Marketer
Self-employed
01.2019 - Current
- Developed performance funnels around SEO-optimized content with integrated product offers
- Generated ₹7L+ in affiliate revenue via Amazon Associates and brand partnerships
- Launched retargeting campaigns based on viewer behavior insights from YouTube + Meta
- Increased engagement rates by 20% and improved product page conversions by 15%
- Created UTM-linked landing pages with specific CTA variants based on ad group intent
- Enabled full-funnel attribution and reduced wasted spend
- Designed scripts and hooks based on storytelling and retention psychology
- Increased click-through and watch time across top-converting videos
Education
Bachelor of Journalism & Mass Communication - undefined
Sharda University
01.2017
Skills
- Google Ads (Search, Display, Shopping, YouTube)
- Meta Ads (Facebook, Instagram, Retargeting)
- ROAS Scaling & CAC Reduction
- Funnel Strategy & Campaign Automation
- GA4
- GTM
- Looker Studio Reporting
- Conversion Tracking
- UTM Attribution
- Landing Page Optimization (CRO, Heatmaps)
- A/B Testing
- Creative Iteration
Certification
- Google Ads Search Certification, Skillshop, 05/25, 05/26
- Google Digital Marketing & E-Commerce, Coursera, 2025
- Meta Ads Certification, Alison, 2024
- Consumer Behavior & Psychology, Alison, 2024
- Content Creation Mastery, NAS Academy, 2022
Accomplishments
- ₹7L+ in tracked affiliate revenue from integrated content + ad funnels
- 67K+ YouTube subscribers and 13.2M+ views through SEO and organic video marketing
- 30% drop in cost per acquisition using funnel-specific Meta audiences
- 15% landing page uplift from design-focused CRO and UX testing
- 8-10 Quality Score maintained across high-intent Google Ads keywords
Unique Edge
With formal training from Anupam Kher's Actor Prepares, I combine psychological storytelling with digital advertising to build ad journeys that don't just convert-they connect. Every campaign I launch is emotionally engineered, technically optimized, and strategically executed.
Tools And Platforms
- Google Ads
- Meta Ads
- GA4
- GTM
- Looker Studio
- YouTube Studio
- Ubersuggest
- Canva
- Trello
- Notion
- Mailchimp
- Amazon Associates
- Meta Business Suite
- Hotjar
Timeline
Digital Marketing Specialist
Freelance Digital Marketing Specialist
01.2022 - Current
Performance Strategist & Affiliate Marketer
YouTube Performance Strategist & Affiliate Marketer
01.2019 - Current
Bachelor of Journalism & Mass Communication - undefined
Sharda University
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