Leading cross-functional initiatives across Growth, Demand Generation, Data Collection, KYC, and Customer Success to drive revenue and scale operations.
- I took on revenue responsibility of ₹15 Cr in monthly disbursals, managing pipeline health and performance across 60+ unique clients onboarded each quarter.
- Generated high-quality leads via marketplace and website scraping, and advanced demand-gen tools, targeting Velocity’s ICPs with precision.
- Led a team of 18 reps, increasing qualified opportunities by 250% (200 → 500/month) and pipeline value by 375% (₹40 Cr → ₹150 Cr/month) through strategic outreach and process optimization.
- Scaled monthly disbursals by 10% quarter over quarter by managing the full sales pipeline. Liaising with credit, operations, and debt teams to negotiate and close deals.
- Reduced churn and improved customer satisfaction by implementing SLA-based query resolution and proactive relationship management.
- Conceptualized metrics like Productive Business Time (PBT) and Good Sales Index (GSI), improving sales efficiency, and boosting call-to-disbursal conversion from 6% to 15%.
- Conducted regular coaching and training sessions, leading to consistent month-over-month improvement in pitch quality and funnel conversion.
- Hired and onboarded 16 reps; promoted 8 to elevated roles based on performance and skill development.
- Revamped KYC and underwriting processes in collaboration with credit, reducing TAT, and enabling quicker approvals.
- Streamlined documentation, compliance workflows, by aligning internal processes with NBFC partner requirements.
- Implemented a structured client issue resolution framework, ensuring cross-functional syncs, and SLA-based closures through tech, ops, collections, and growth coordination.
Head of Partnerships
Velocity | Feb 2023 – Mar 2024
- Owned strategic partnerships and drove scalable lead pipelines across multiple verticals, while maintaining operational continuity during leadership transitions.
- Managed key relationships with Amazon, Flipkart, Myntra, Swiggy, and 10+ DSAs to secure a consistent inflow of qualified leads.
- Oversaw end-to-end partner operations—onboarding to deal closure—resulting in improved engagement and streamlined lead flow.
- Drove disbursals worth ₹70 Cr, exceeding prior averages by 25% through enhanced partner performance tracking, and deal acceleration.
- Designed and institutionalized Velocity’s partnership framework—from lead generation, partner enablement, to underwriting, and final disbursal.