Tejaswini Lakudwan

Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

• Weekly campaign and overall retail report for the business head.
• Monthly performance reporting.
• Making result-driven marketing reports on Looker every two weeks for the leadership on behalf of the marketing team.
• Coordination, recording, and publication of podcasts for various products.
• Conduct seminars, webinars, and town hall meetings for various products and their updates for the company.
• Create press releases about the various products.
• ORM platform research and development to help optimize the company's image on platforms such as Glassdoor and Indeed.

• Managing the sales team & the entire retail funnel to achieve the KRAs monthly.
• Manage and enhance relationships with vendors.
• Institutionalize the leadership system across the department.
• A certificate of recognition was given for remarkable achievements and dedication to relaunching a product on the market.
• Email campaigns and Google advertisements were used to produce qualified leads for the digital service and product.
• Developed and executed brand ad campaigns via Google Ads, email marketing, and social media for US & APAC regions.
• Planned, executed, and optimized email marketing campaigns, including ABM, automated emails, A/B testing, and lead nurturing.
• Coordinated with sales, tech, and product teams to align marketing strategies with client needs and market trends.
• Monitored and analyzed acquisition and traffic metrics using Google Analytics and Mixpanel, sharing insights with stakeholders.
• Created and implemented social media marketing strategies for local and international audiences, driving engagement and brand awareness.
• Conducted in-depth market analysis to identify target markets and key segments, informing strategic decisions.
• Assisted in developing long-term digital connections with customers through strategic planning and content management.
• Collaborated with the SEO team on keyword research, meta descriptions, and off-page SEO actions to generate organic leads.

• MailChimp
• Hootsuite
• Lead Pages
• Ubersuggest
• LeadIQ
• Apollo.io
• Clodura.ai - Sales Platform
• Trello
• Sales Navigator
• SEM Rush
• Google Analytics
• Google Ads
• Meta
• Looker
• Mixpanel
• ZoomInfo
• Salesforce
• Zapier

Badminton:

Love to keep myself fit and active by playing badminton 2-3 times a week. 

Painting:

Drawing, painting gives me a creative way to pour down my feelings, my thoughts into a piece of paper.