Tejaswini Mittal
Summary
Experienced professional passionate about creating compelling content and driving engagement. Talented at crafting dynamic stories, informative articles and persuasive copy that resonate and inspires readers.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Writer
Genesis BCW
10.2023 - Current
- Crafted compelling thought leadership articles, press releases, social media copy, and marketing materials for notable brands, including Realme, Colgate, NASSCOM Foundation, Accenture.
- Produced authoritative, well-researched, and highly creative content carefully tailored to diverse industries, audiences, brand voices, and platforms.
- Integrated AI-assisted copywriting tools to enhance workflow efficiency while retaining originality and personal creative voice.
- Utilized exceptional writing, editing, and proofreading skills to deliver high-quality, error-free content that resonated with readers.
- Contributed informative articles to industry publications and online outlets, increasing readership, shares, and establishing expertise.
- Collaborated closely with PR teams to develop insightful, audience-focused content plans and campaigns that enhanced client satisfaction, drove brand awareness, and achieved PR objectives.
Content Writer
Purple Sketch Digital
03.2022 - 02.2023
- Developed unique content for 15+ clients across 10+ industries to improve brand awareness
- Devised and executed monthly content calendars for a diverse client base
- Developed innovative concepts & content for digital marketing campaigns while maintaining brand consistency and tone of voice
- Involved in email marketing strategy, crafting curated social media content, producing blog articles, engaging in AI copywriting, developing website content, and other related activities
- Collaborated with designers, social media executives, and client servicing executives to ensure content supported the overall goals of a project
- Supervised a team of 5+ freelancers, overseeing their projects while maintaining high quality
- Assumed the role and workload of the content strategist, which involved project management, team leadership, ideation meetings, content strategy development, and client meeting participation, upon their departure.
Freelance Writer
Visible
10.2021 - 11.2023
- Thoroughly researching industry topics to create original written content
- Meticulously reviewing content for errors and inconsistencies, focusing on proofreading
- Creating SEO-optimized blogs, including developing attention-grabbing headlines and body content tailored to the target audience
- Demonstrating clear and professional communication across various platforms, encompassing email, Slack, and Zoom.
Education
Bachelor of Arts - Journalism & Mass Communication (Hons.)
Bennett University
05.2018 - 05.2021
Skills
Content DevelopmentContent StrategyContent EditingCMSCanvaProblem-SolvingCommunicationAnalytical SkillsCollaboration & TeamworkCross-cultural LiteracyTime ManagementSelf-Motivated
Project Management
Research
Proofreading
Project Planning
Creative Thinking
Organizational Skills
Task Prioritization
Timeline
Writer
Genesis BCW
10.2023 - Current
Content Writer
Purple Sketch Digital
03.2022 - 02.2023
Freelance Writer
Visible
10.2021 - 11.2023
Bachelor of Arts - Journalism & Mass Communication (Hons.)
Bennett University
05.2018 - 05.2021