Tejaswini Subramanya
Data Scientist
Bengaluru
Summary
Data-driven professional with 6+ years of experience in analytics, machine learning, and problem-solving. I leverage my expertise to uncover hidden insights, build predictive models, and translate data into actionable intelligence. Passionate about helping organizations unlock data's potential and propel them forward in the digital age.
Overview
5
5
years of professional experience
Work History
Data Scientist (Loyalty Analytics)
Starbucks Middle East - MH Alshaya
6 2023 - 02.2024
- Increased Average Order Value by 15% through RFM segmentation and targeted marketing campaigns.
- Developed impact measurement framework that boosted product sales 40%, optimizing marketing & improving campaign effectiveness.
- Developed and continuously evaluated time series models for sales forecasting, achieving 92% accuracy rate in predicting future sales.
- Led collaboration and partnership between Starbucks EMEA, vendors, and business stakeholders to actively identify and define analytical requirements
- Generated actionable insights from data analysis and facilitated their seamless integration into business operations, ensuring alignment with stakeholder objectives.
- Worked on Ambassador program aimed at enhancing data literacy, thereby fostering data-centric culture within the organization
Data Scientist
Brainlabs Digital
06.2018 - 06.2023
- Built a visitor behavior classification model to predict conversion likelihood, enabling the implementation of targeted retargeting campaigns that boosted conversion rates by 30%.
- Lead forecasting co-developed strategic marketing plans for a global data & analytics company, increasing client leads by 20% and optimizing marketing resource allocation.
- Spearheaded KPI dashboard development for a US non-profit, defining metrics & delivering impactful presentations. Led BI team to integrate the dashboard, enhancing data transparency & driving informed decisions.
- Conducted training sessions for Associate Cloud Engineer certification, resulting in an 80% certification rate for the team
- Led the development of campaign attribution models to accurately measure the impact of marketing efforts across multiple channels and touchpoints
- Assisted a longstanding multinational publishing company in defining marketing KPIs, including metrics like Cost per Lead, Cost per Acquisition, and Return on Advertising Spend
- Developed a self-service reporting framework to enhance intelligence surrounding marketing spend.
Education
MBA - Data Science & Marketing
Dairy Science College
Bengaluru 04.2001 -
Bachelor of Technology - Dairy Technology
Dairy Science College
04.2001 -
Skills
Python Programming
Machine Learning
Statistical Analysis
Scikit-Learn
Feature Engineering
Anomaly Detection
Data Wrangling
R Programming
Data Visualization
Awards & Appreciation
- Accountable for Results
- Best Collaborator
Languages
English
Kannada
Hindi
Certifications
Cloud Digital Leader - Google Cloud
Associate Cloud Engineer - Google Cloud
Timeline
Data Scientist
Brainlabs Digital
06.2018 - 06.2023
MBA - Data Science & Marketing
Dairy Science College
04.2001 -
Bachelor of Technology - Dairy Technology
Dairy Science College
04.2001 -
Data Scientist (Loyalty Analytics)
Starbucks Middle East - MH Alshaya
6 2023 - 02.2024
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