TENZING NIYOGI

• Setting up India’s latest indigenous sports league – Ultimate Kho Kho league

• Built India’s 3rd largest Non-Cricketing league – Ultimate Kho Kho league with 193 mn cumulative viewership.

• Build enterprise value to direct the company with the vision outlined by the Board of Directors

• Successfully delivered 02 Season since inception by providing effective leadership, negotiated complex transactions and building successful eco-system.

• Lead commercial & broadcast + OTT strategy in conjunction with revenue maximization across verticals.

• Setting up team for league operations and on-ground execution.

• Evaluate overall Sports Consumption patterns & identity key business opportunities across Sports Leagues, Infra, Digital, Events and Grassroots
• End to end PMO of Sports League set-up & Business plan development, Cost Strategy along with P&L development, Franchising & Roll-out Investment advisory with ROI Estimation, Enable tie-ups in Grassroots Development with Govt
• Private agencies, Explore emerging opportunities within the Digital | OTT Space & E-Games, M&E & Digital Advisory pursuits & engagements execution, Drive the Practice Growth to achieve Revenue targets.

• Responsible for overall Revenues of USD 500,000 from subscription based sales model, Creating business opportunities with Sports heads & CSR investor’s pan-India.

• Franchise & Revenue Head – Khalsa Warriors (Co-owned by Akshay Kumar), Responsible for overall Sponsorship Revenues, Host Venue commercialization, Social media Interaction, Website, Fan Engagement & ATL Initiatives, Promo production, Placement and Geo-blocked promotions globally.

• Business Head of India’s first 24 hours Golf Channel- TEN Golf, Responsible for MSO/ DTH distribution strategy, Subscribers acquisition & Overall Revenue, Project & Revenue Head of India’s first Golf Reality Show – Sponsorship, Added responsibility to create Mobile App sales & ATL Marketing Initiatives to drive sales, Direct liaison with over 247 Golf Courses Pan-India, Expanded channel Distribution network with DTH operators & MSO’s to drive all India Sales.

• Responsible for Television, contracts, sanction agreements and sponsorships for the Rs 10 crore worth PGTI Tour, Identification and development of new channel strategies for the Golf business reaching across 2 million households, Stakeholder interface between Golf Federation & Tour Sponsor, Introduced & managed 10 Mass Cycling events pan-India and 08 marathons apart from numerous Golf events, Revenue generation for other properties – Mass Cycling, Marathons & Futsal.

• Headed North India Sponsorship for Celebrities, Entertainment events and In-film promotions, Management of the overall function of Celebrity Contract management.

• Head – SBU in Muscat, Oman, To operate in close coordination with the advertising and promotions, public relations, creative services, interactive and designing departments, Events Managed: The Night of the AdEaters, Oman Mobile OER CEO Golf 2008.

• Conceptualized and presented ‘The Indian Golf Tourism Strategy’ and The Way forward to Mr
• Amitabh Kant, Joint Secretary - Ministry of Tourism, Secured ‘Indian Amateur Golf Tour’ Title sponsorship rights of INR 3.50 Crores, Secured exclusive rights for the ‘Indian Amateur Golf Tour’ 2007-08 season, Key Events managed (period 2004-06): Incredible India Golf, Ministry of Tourism 2004, Le Matinal Golf Cup in Mauritius Gymkhana Golf Club, Mauritius (2005 & 2006), Ambassadors Cup Golf 2006.