Summary
Overview
Work History
Education
Skills
Timeline
Noteworthy
Generic

TERESA SHAFFER

Carmel,IN

Summary

Knowledgeable Marketing Director with proven background in leading innovative marketing strategies for diverse industries. Proven success in driving brand growth and spearheading impactful campaigns that resonate with target audiences. Demonstrated ability in team leadership and strategic planning, ensuring cohesive and results-driven marketing initiatives.

Overview

26
26
years of professional experience

Work History

Marketing Director

Reis-Nichols Jewelers
09.2018 - Current
  • Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
  • Led cross-functional teams to implement innovative marketing campaigns across digital and traditional platforms.
  • Analyzed market trends and consumer behavior to inform strategic decision-making and optimize positioning.
  • Oversaw budget allocation for marketing initiatives, ensuring alignment with overall business objectives.
  • Mentored junior staff, fostering professional development and promoting a collaborative team environment.
  • Collaborated with sales teams to create integrated marketing plans that drive revenue growth and customer retention.
  • Established partnerships with key industry stakeholders to expand reach and enhance brand reputation within target markets.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Optimized digital marketing efforts for increased online presence and customer engagement.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.

Vice President-Regional Marketing, Public Relations, Corporate Communications & Reputation

Fifth Third Bank
01.2014 - 09.2018
  • Direct and oversee marketing and public relations team and lead sponsorship strategy for the Greater Indiana Region; guide the creation and execution of strategies that engage internal and external audiences and customers, and produce business results by influencing public opinion, building the brand and developing partnership opportunities that impact the communities we serve.
  • Executive Team Member
  • Manage regional marketing and sponsorship budget $1.5MM
  • Develop, execute and manage to annual regional marketing plan attributing to a 6% growth in a market growing at only a 2.5% rate.
  • Sponsorship Strategy-Originate and supervise sponsorships to maximize impact for corporate brand generating a more than 2:1 ROI
  • Managed marketing events generating over 400% ROI
  • Responsible for regional corporate social responsibility and reputation management- developed strategies that lead to double digit reputation growth state-wide.
  • Oversee and execute all regional public relations and marketing campaigns
  • Lead and manage regional marketing and public relations team
  • Direct the coordination and management of all media relations
  • Direct Corporate Communications leading to employee engagement scores that ranked #2 in Bancorp
  • Structure internal messaging platform to build internal ambassadors
  • Craft executive messaging platform for C-suite
  • Develop a holistic community charitable giving process that ensures maximized impact of community gifts.

Executive Director of Public Relations & Corporate Communications

Clabber Girl Corporation
01.2006 - 01.2014
  • Developed, planned and executed communications to drive external and internal awareness, understanding and advancement of the company’s vision, strategy, goals and key business objectives; worked with executives to manage communications to promote two-way dialog and connect audiences, including business and trade media, employees, customers, and consumers.
  • Executive committee member and contributing author of strategic plan-company has continued growth in a declining market
  • Developed and managed community partnerships to enhance the corporate social responsibility
  • Designed and executed business-to-business trade communications planning, including media, trade show planning and event, and advertising communications.
  • Conceptualized, managed and executed community, and corporate events that increased awareness and sales.
  • Directed and executed all local public relations and marketing campaigns
  • O Coordinated and managed all media relations
  • O Developed and executed public relations campaigns on national initiatives
  • Managed PR and local operations teams: Bake Shop, Culinary Division, Museum, Rex Roasting Company
  • Coordinated media conference for national roll out of b-to-b product line at International Food Technology Show-resulting in top trade publications media coverage
  • Developed and maintained division budgets; reduced expenses by 11%

Account Executive

MillerWhite, LLC
01.2004 - 01.2006
  • Served as the agency-client liaison, guiding the strategic thinking and overall direction of client marketing relationships and translating that into viable creative solutions by tapping into a team of staff resources to bring clients the optimal return on investment.
  • Developed annual client communications plans, project timelines, media planning, and messaging to guide clients through internal communications planning and team building.
  • Managed specialized marketing teams such as research and web site design.
  • Managed creative teams for optimal creativity and return on investment. Creative projects have included: print, direct response, broadcast, sales, event, public relations and internal stakeholder communications.
  • Participated in business development efforts such as proposal writing and presenting.

Community Development Director

American Cancer Society
01.2000 - 01.2004
  • Organized and executed Relay For Life (RFL) at DePauw University and other fundraising events; increased income over 200%
  • Initiated, organized and executed first collegiate RFL in Vigo County at ISU and Rose-Hulman
  • Earned three national and five divisional awards from the American Cancer Society for best practices in RFL
  • Administered the Vigo County American Cancer Society Council comprised of local business leaders, physicians, and hospital staff
  • Developed and managed budgets and financial reporting
  • Regional Trainer for the American Cancer Society’s “So Glad You Asked” marketing campaign
  • Developed and planed cancer prevention, early detection, and education programs in three counties
  • Served on planning committee for national RFL Collegiate Conference
  • Arranged coverage for events and programs in local media

Education

Bachelor of Science Degree - Public Relations/Communications

Indiana State University

Skills

  • Networking
  • Digital marketing
  • Strategic planning
  • Project planning
  • Marketing campaign development
  • Staff management
  • Advertising campaigns
  • Branding
  • Creative direction
  • Relationship building
  • Creative and innovative
  • Experiential Marketing

Timeline

Marketing Director

Reis-Nichols Jewelers
09.2018 - Current

Vice President-Regional Marketing, Public Relations, Corporate Communications & Reputation

Fifth Third Bank
01.2014 - 09.2018

Executive Director of Public Relations & Corporate Communications

Clabber Girl Corporation
01.2006 - 01.2014

Account Executive

MillerWhite, LLC
01.2004 - 01.2006

Community Development Director

American Cancer Society
01.2000 - 01.2004

Bachelor of Science Degree - Public Relations/Communications

Indiana State University

Noteworthy

  • Conceptualized and launched first state wide corporate social responsibility initiative engaging employees, customers and community partners attributing to being honored with a Jefferson Foundation Award
  • Responsible for regional reputation management and developed strategies that lead to double digit reputation growth state-wide
  • Originated, negotiated and secured three first-year signature sponsorships that resulted in positive measurable results including a 2:1 ROI
  • Coordinated national product launch of line extensions in the consumer brands for Low Sodium Rumford Baking Powder and Clabber Girl Baking Powder product enhancement for peanut free
  • Led efforts to develop company messaging platform and revise new mission, values and corporate tagline
  • Led cross-functional team to develop company’s first Crisis Communications Plan
  • Initiated and led team in development of the first corporate social media strategy and execution with the brand
  • Proven success in variety of industries; manufacturing, food industry, financial services and not for profit

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TERESA SHAFFER