Thambidurai K T
Chennai
Summary
Digital Marketing professional with expertise in creating, executing, and optimizing marketing strategies to drive brand visibility and engagement. Skilled in managing digital campaigns, analyzing performance metrics, and leveraging SEO, SEM, and social media to achieve business goals. Adept at collaborating with cross-functional teams to deliver impactful marketing initiatives in dynamic environments.
Overview
12
12
years of professional experience
Work History
Product Marketing Specialist
TCS ION
11.2020 - Current
- Successfully introduced a product to a new market, generating 25% market penetration within the second quarter through multi-channel ad campaigns.
- Delivered a 30% boost in website traffic to a product landing page by combining search and display advertising with audience segmentation.
- Increased e-learning product sales by 40% using Google search Ads and dynamic remarketing campaigns.
- Executed Search engine campaigns to create brand awareness and pushed traffic to website.
- Regularly monitored performance metrics such as CTR, CPA, and Quality Score to identify optimization opportunities and achieve campaign goals.
- Grew pre-orders by 60% for a new product launch through creative ad strategies on Meta Ads and YouTube.
- Improved conversion rates by 30% for a product launch by crafting compelling ad copy and implementing A/B testing for creatives and landing pages.
- Increased product awareness by 50% using a combination of social media, search, and display ads tailored to high-intent audiences.
- Improved conversion rates by 30% for a product launch by crafting compelling ad copy and implementing A/B testing for creatives and landing pages.
- Generated a 300% increase in organic leads by identifying and targeting long-tail keywords with high intent and low competition through SEO.
Digital Marketing Consultant
Veranda Learning Solutions
11.2020 - 03.2022
- Managed and optimized multi-platform PPC campaigns across Google Ads, Meta Ads, Microsoft Ads,and achieved an average ROI increase of 30%.
- Conducted in-depth keyword research and implemented advanced targeting strategies, reducing cost per click (CPC) by 20%.
- Designed and executed A/B testing for ad copy, visuals, and landing pages, improving conversion rates by 25%.
- Utilized audience segmentation and retargeting techniques to boost lead generation and re-engagement by 40%.
- Managed monthly budgets of 5-10 lakhs INR by ensuring all the campaigns delivered results within allocated spending limits and delivered an average return on ad spend (ROAS) of 200%.
- Created and maintained detailed negative keyword lists to eliminate low-quality traffic and maximize budget efficiency.
- Regularly monitored performance metrics such as CTR, CPA, and Quality Score to identify optimization opportunities and achieved campaign goals.
- Stayed updated on the latest PPC trends and platform updates, incorporating new tools and features to enhance campaign performance.
- Delivered 10x ROI for a seasonal campaign by aligning ad copy, bid strategies, and landing pages with user intent and seasonal demand.
- Implemented dynamic search ads and remarketing strategies, resulting in a 30% boost in revenue for a client within three months.
- Achieved a 50% increase in engagement rates on brand awareness campaigns through strategic use of video content and interactive ad formats.
- Increased conversions by 40% in Meta ads through advanced audience targeting, including lookalike audiences and interest-based segmentation.
- Increased organic traffic by 50% within six months through targeted keyword optimization and on-page SEO improvements.
Marketing Consultant
Rheinbrucke IT Consulting Pvt Ltd
08.2019 - 10.2020
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Built, implemented, and updated effective SEO strategies.
- Conducted email marketing campaigns and increased email open rates by 45% by crafting compelling subject lines and segmenting the audience based on user behavior and preferences.
- Boosted click-through rates (CTR) by 30% by incorporating personalized content, dynamic product recommendations, and clear calls-to-action.
- Generated 30% more sales by launching a drip campaign that nurtured leads over a 4-week period with timely, value-driven content.
- Developed and executed go-to-market plans and facilitated internal organizational readiness.
- Assisted SEM campaigns primarily focusing on Middle East and Europe market.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Drafted weekly e-newsletters to subscribers and set up campaigns in Lead Squared CRM.
- Planned and executed events and marketing programs, producing 50% of goal of qualified leads.
Service Engineer
Pace Solutions
08.2012 - 09.2014
- Troubleshooted problems in biometric Machine
- Rectified problems arising in networks
- Marketed Fingerprint machines
- Partnered with sites to improve their employee attendance status
- Successfully implemented new ideas in fingerprint machines
- Rectified Problems in pay roll soft wares
- Educated prospects on product implementation and usage and answered technical and security questions
- Analyzed, troubleshot, and diagnosed problems and provided prompt repair and solutions
- Supported Customers regarding access control system and fingerprint machines
- Performs restorative and maintenance tasks to resolve problems, using basic troubleshooting and technical skills
- Completed over 100 installations according to strict schedules, inventories and customer needs
Education
Diploma - Logistics and Supply Chain Management
05.2020
Master of Business Administration - General MBA
03.2017
- Projects Capstone project- Performed the project in Business expansion of General Electrics in India.
- GPA: 3.78
Bachelors - Electronics and Communication
04.2012
High School Diploma -
04.2008
Skills
- Search Engine Marketing
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Email Marketing
- Marketing Automation
- Competitor Analysis
- Search Engine Optimization (SEO)
- Google Ads & Meta Ads Manager
- Google Analytics & GA4
- SEMrush, Moz(SEO tools)
- Hootsuite, Buffer (Social Media Management)
- Zoho,Leadsquared, Salesforce (CRM & Automation)
- Communication Skills
- Project Management
Accomplishments
- IELTS: scored 6.5 on 9 scale.
- Attained Hub Spot Academy Inbound marketing and Email Marketing Certificate.
Languages
English
Tamil
Timeline
Product Marketing Specialist - TCS ION
11.2020 - Current
Digital Marketing Consultant - Veranda Learning Solutions
11.2020 - 03.2022
Marketing Consultant - Rheinbrucke IT Consulting Pvt Ltd
08.2019 - 10.2020
Service Engineer - Pace Solutions
08.2012 - 09.2014
P.B College of Engineering - Bachelors, Electronics and Communication
Adharsh Vidhyalaya - High School Diploma,
Exim Academy - Diploma, Logistics and Supply Chain Management
United States University - Master of Business Administration, General MBA
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