Thamotharan C
The Nilgiris
Summary
Experienced Ad Tech Specialist with 2+ years of hands-on expertise in programmatic advertising, campaign management, and client support. Proven track record of success supporting global clients- including key partnerships with Microsoft (Xandr) platforms such as DSP, SSP, and Curate. Skilled in assisting advertisers, publishers, and curators with complex technical and operational challenges, delivering strategic solutions that drive campaign performance and revenue optimization. Strong capabilities in ad operations, monetization strategy, SQL and API utilization, and quality assurance. Known for technical troubleshooting, data-driven decision-making, and high execution accuracy. A dependable, adaptable professional with sharp analytical thinking and a collaborative mindset, thriving in fast-paced, cross-functional environments.
Overview
3
3
years of professional experience
Work History
Technical Product Support Engineer - Ad Tech & Programmatic Advertising
Aceolution
08.2022 - Current
- Provided end-to-end technical support for Demand Side Platform (DSP), Supply Side Platform (SSP), and Curate UI, assisting advertisers, publishers, and curators in resolving complex delivery and configuration issues.
- Collaborated cross-functionally with QA, Engineering, and Product teams to troubleshoot platform bugs, recommend enhancements, and improve system stability.
- Routinely used SQL (40%) and APIs for campaign diagnostics, reporting, data analysis, and resolving advanced technical issues.
- Specialized in CTV (Connected TV) campaigns, including VAST tag implementation, ad delivery diagnostics, and cross-platform performance monitoring.
- Investigated and resolved a wide range of campaign issues such as: Over-delivery, under-delivery, no delivery, or sudden drops in delivery; Targeting issues (geo, segment, placement, and member-side); Creative rendering failures (Display, Video, Native, CTV); Bid request/response discrepancies, no bids, and latency problems; Blank ad/PSA issues, floor price mismatches, and deal setup errors; Curate-specific line item and roll-up deal troubleshooting.
- Managed bulk campaign uploads and resolved issues with prebid and demand partners.
- Utilized internal Xandr debugging tools for performance analysis, ad serving diagnostics, and technical resolution.
- Created documentation for internal knowledge bases and contributed to client training and onboarding sessions.
- Monitored key support KPIs, producing actionable reports for leadership and driving improvements in support processes.
- Maintained exceptional standards of communication and follow-up, achieving strong customer satisfaction scores.
- Played a key role in bidding and targeting strategy implementation, driving measurable improvements in campaign performance and ROI.
Education
B.Com - CA(computer application)
Sankara college of science and commerce
Skills
- AdTech Tools
- SQL
- APIs
- Debugging & Troubleshooting
- Quality Assurance
- Reporting Tools
- Data Analysis
- Client communication and support
- Time management
Websites
Hobbies and Interests
- Passionate about exploring innovations in AdTech
- Travel photography
- Strategic games like chess
- Enjoy playing cricket
Languages
- Tamil
- English
- Telugu
Personal Information
Title: Technical Product Support Analyst
Timeline
Technical Product Support Engineer - Ad Tech & Programmatic Advertising
Aceolution
08.2022 - Current
B.Com - CA(computer application)
Sankara college of science and commerce
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