Thanshu Guliani
New Delhi
Summary
Results-driven professional with expertise in qualitative research and B2B sales. Proficient in consumer insights, market analysis, and data-driven decision-making. Capable of translating customer behavior insights into effective business strategies while managing stakeholder relationships. Committed to addressing complex business challenges and enhancing value through strategic execution.
Overview
2
2
years of professional experience
Work History
Territory Sales Manager
Goodyear India Limited
Kanpur
06.2025 - 08.2025
- Spearheaded the expansion of business operations by reviving dormant channels and successfully adding 12 new points of sale (POS) across 7 key districts.
- Achieved a 20% growth in territory sales within just four months through strategic planning, strong execution, and deep market understanding.
- Led end-to-end key account management for all customers in the territory, ensuring consistent engagement, retention, and satisfaction.
- Built and maintained strong relationships with channel partners and retailers, ensuring alignment with business objectives.
- Conducted regular market visits and competitive analysis to identify growth opportunities and improve territory performance.
- Collaborated cross-functionally with marketing, supply chain, and finance teams to ensure timely product availability and resolve operational challenges.
- Trained and motivated retail staff and mechanics to improve sell-out performance and product visibility on the ground.
Sales Trainee
Goodyear India Limited
Guwahati
09.2024 - 05.2025
- Assisted in managing channel sales operations, including inventory management, order processing, and ensuring timely deliveries.
- Supported the execution of promotional activities to drive product visibility and increase sales volume.
- Collaborated with dealers and distributors to address concerns, provide product training, and enhance customer satisfaction.
- Analyzed sales data and prepared reports to track performance against targets, and recommend actionable strategies.
Management Trainee
Sixth Factor Consulting
Gurugram
03.2024 - 08.2024
- Conducted qualitative analysis, including content analysis, theme identification, and presentation of findings.
- Managed operations by collaborating with various stakeholders on multiple projects, including the field team, moderators, clients, and the internal team.
- Attended offline focus groups and interviews, ensuring smooth execution, and addressing any issues on site.
- Prepared and maintained essential documentation, such as Recruitment Questionnaires (RQ) and Client Confirmation Notes (CCN).
Research Intern
InQognito Insights
Gurugram
05.2023 - 07.2025
- Actively supported research endeavors by participating in 8 qualitative studies, encompassing data collection from 25 interviews and 12 focus groups.
- Analyzing over 100 qualitative data segments, I transcribed more than 50 hours of interviews and discussions.
- Additionally, my involvement extended to crafting 15 interview guides, producing various data charts, visuals, and over 30 data visualizations and graphs for research reports and presentations.
- Ensuring data integrity, I conducted five rounds of verification and validation. Furthermore, I created profiles for over 50 interviewees, contributing to comprehensive research outcomes.
Education
PGDM - Marketing Management
New Delhi Institute of Management
New Delhi05-2024
Bachelor of Arts - Journalism And Mass Communication
GGSIPU
New Delhi05-2019
Skills
- Sales strategy
- Market analysis
- Key account management
- Channel development
- Inventory management
- Customer relationship management
- Product training
- Consumer insights
- Trade marketing
Languages
Hindi
First Language
English
Proficient (C2)
C2
Affiliations
- Reading
- Writing
- Working out
References
References available upon request.
Timeline
Territory Sales Manager
Goodyear India Limited
06.2025 - 08.2025
Sales Trainee
Goodyear India Limited
09.2024 - 05.2025
Management Trainee
Sixth Factor Consulting
03.2024 - 08.2024
Research Intern
InQognito Insights
05.2023 - 07.2025
PGDM - Marketing Management
New Delhi Institute of Management
Bachelor of Arts - Journalism And Mass Communication
GGSIPU