THARA MARIYA JACOB
Bangalore
Summary
Digital marketing professional with experience in Web Production and Customer Experience management. Skilled in online campaign and brand management, digital media - both eCommerce and website, SEO and SEM strategy, market research and visual merchandise development.
Overview
8
8
years of professional experience
Work History
Web Merchandiser
Lenovo India Pvt. Ltd
01.2022 - Current
- Special Projects management - Optimize and overhaul processes sections in the website and promotional campaigns from different segments/communities such as Gaming, SMB etc
- Plan and execute promotions/campaigns (Flash Sales, Back to School, Bank Holiday etc.) on a quarterly basis, work with the extended teams regarding Demand Generation activities planned for each campaign
- Ensure all requested elements are reviewed on go-live
- Scale up merchandising by delivering 1-2 merchandising/usability functionality per quarter
- Track the performance using Adobe Analytics for each campaign to understand customer buying trends and optimize the usage of different merchandising elements on the website
- Drive SEO, site improvement and optimization using data
- Support new store plans, support LenovoPro (SMB) stores, education stores
- Build awareness for new segments expansions (EDU community, Gaming community etc.)
- Brief copyrighters on content requests to match the campaign theme (including disclaimers for legal issues)
- Build efficient relationships with stakeholders (Online Sales Managers, Campaign team, DG, Segment leaders)
Web Production Specialist/Web Designer
Lenovo India Pvt. Ltd
01.2017 - 12.2021
- Best in class Purchase/Buying experience: Making sure the customer journey is flawless (irrespective of devices)
- Consistent CX through web journey (product flow, deals, search engine, imagery, product names)
- Improve the Brand Perception: To be aware of Global Brand experience and maintain it
- Follow the brand guidelines, implement the changes, quality check the sites, fix the brand issues, work with global initiatives, proactively identify known issues that impact the customer experience and taking appropriate actions
- Improve CX overall: Buildup & drive the BMS of CX management for both daily pricing, configuration, cart and checkout issues resolutions
- Improve SEO: Improve the SEO visits by 15% YoY
- Production SEO quality assurance before publishing
- Improve internal search volume
- Improve the revenue from search by 5% YoY
- Take care of content enrichment requests
Education
Bachelor of Technology - Computer Science
College of Engineering
Skills
Production SEO
Quality Assurance
Stakeholder Management
Cross-functionality Management
Leadershipstrengths
- Project Management
- Process establishment
- Cross-functionality management
- Stakeholder management
- Ownership
- Innovative
- Attention to detail
Applications
- Adobe Analytics
- Hybris (SAP Content management platform)
- MS Office
Timeline
Web Merchandiser
Lenovo India Pvt. Ltd
01.2022 - Current
Web Production Specialist/Web Designer
Lenovo India Pvt. Ltd
01.2017 - 12.2021
Bachelor of Technology - Computer Science
College of Engineering
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