Thara Murali

Responsibilities:

• Lead Business Intelligence Initiatives: Oversee business intelligence projects to deliver actionable insights that drive strategic decision-making across multiple business units, demonstrating strong management of both people and processes
• Stakeholder Collaboration: Partner with stakeholders to identify and prioritize key business goals, focusing on maximizing retention and profitability, while managing cross-functional teams to achieve strategic objectives
• Dashboard Development: Spearheaded interactive dashboard creation, improving data accessibility and KPI tracking, leading to a 30% faster decision-making process
• Data Model Validation: Approved and validated data models, ensuring data consistency and reliability, and was recognized with the BU award for Data Quality Excellence
• Data Engineering Partnership: Collaborate with the data engineering team to enhance data infrastructure supporting predictive capabilities and earning the excellence award for Technical Innovation
• Executive Engagement: Engage with executive leadership to align data strategies with overall business objectives, utilizing machine learning algorithms to predict trends and optimize experiences, and demonstrating leadership in strategic data initiatives
• Insight Presentation: Present data-driven insights and recommendations at stakeholder meetings to support business growth initiatives

Key achievements:

• Successfully led the implementation of a BI strategy in APAC resulting in a 20% increase in operational efficiency
• Developed predictive AI models that analyzed historical employee data, identifying patterns that contributed to turnover, and predicting high-risk employees, enabling targeted retention strategies and reducing turnover by 15%.
• Led the integration of AI-driven real-time analytics dashboards that provided stakeholders with dynamic, up-to-date insights on key performance indicators (KPIs).
• Conducted targeted training sessions for stakeholders, guiding them on data analytics, machine learning, and data visualization techniques, leading to a 30% increase in data-driven decision-making across departments.

• Strategic Leadership and Team Management: Developed and executed a comprehensive Business Intelligence strategy, successfully managing a team to deliver impactful insights and drive organizational decision-making
• Technical Expertise in AI/ML: Integrated advanced AI/ML models into data pipelines, enhancing predictive analytics capabilities for business growth
• Global Analytics Transformation: Directed the global rollout of a standardized data governance framework, ensuring consistent reporting and analytics practices across 15 countries.

Key Achievements:

• Enhanced Data Processing and Reporting Speed by 50% by implementing data architecture and visualization tools (Power BI, Tableau).
• Designed user-friendly, intuitive dashboards that catered to specific needs, resulting in a 25% increase in user adoption.

• Provided In-Depth Analytics and Data-Driven Solutions: Delivered comprehensive analytics and solutions to support business decision-making, setting up new teams and data environments to enhance strategic insights
• Strategy Consulting and Team Management: Offered strategy consulting services, managing the setup of data environments and overseeing team performance to ensure effective implementation of data-driven strategies.

Key Achievements:

• Guided the development of data-driven insights that optimized digital strategy. This resulted in a 10% increase in conversion rates and a 5% reduction in customer acquisition costs.

• Global BI Strategy Execution and Team Management: Developed and executed BI strategies for global clients, leading a team through end-to-end solutions including data extraction, transformation, and visualization to support strategic decision-making
• Managed team of 10-12 data engineers, analysts and consultants
• Strategy Consulting: Provided strategic consulting services, leveraging data-driven insights to guide business decisions and drive operational improvements
• Leadership in Data-Driven Advisory: Advised senior leadership on data-driven strategies, leading efforts to optimize data workflows and reporting capabilities, while managing a team to deliver actionable insights from advanced analytics and predictive models
• Stakeholder Management and Team Leadership: Managed stakeholder relationships and led team members in translating complex data analyses into clear recommendations, overseeing the monitoring of KPIs to identify trends, risks, and opportunities for business growth

Key Achievements:

• Managed a team that delivered over 50 data-driven projects annually, directly contributing to business growth and strategic initiatives.
• Led the development and deployment of forecasting models that increased platform user penetration by 15%.
• Directed research in AI, deep learning and natural language processing (NLP), resulting in the development of proprietary models that were adopted across key business units, generating new clients.
• Designed and delivered end-to-end automation solutions, resulting in a 10% increase in model accuracy and ROI.

• Research, data analysis and social media monitoring

• Developed and implemented data solutions to support sales teams and decision-making.