Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

THARANATH M

Area Sales Manager
Bengaluru

Summary

Driven Area Sales Manager with 15+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.

Overview

14
14
years of professional experience
5
5
years of post-secondary education
5
5
Languages

Work History

Area Sales Manager

HarperCollins Publishing India Pvt. Ltd.
08.2022 - Current
  • Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
  • Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
  • Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
  • Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Regional Manager

Saarthi Pedagogy Pvt. Ltd.
11.2021 - 06.2022
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
  • Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations.
  • Developed vendor network of contacts to drive down costs and increase revenues.
  • Managed and motivated sales team to increase revenue 150% .
  • Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.

Assistant Key Business Manager

Ratna Sagar Pvt. Ltd.
07.2016 - 10.2021
  • Identifying key institutional/ corporate accounts to understand their requirement for bulk buying.
  • Responsible for campus sales activities like product pitching, product demo, etc.
  • Increased corporate distributors in market and support them to generate corporate B2B sales.
  • Consistently maintained 1 Cr. Avg revenue every financial year.

Senior Business Development Head

Sapna Book House Pvt Ltd.
10.2015 - 06.2016
  • As head of team responsible for Team building, Brand Development, Strategy, Vendor Management, Recruitment for sales, Timeline Delivery, Payment record, Planning market visits entire Karnataka.
  • Introduced new sales model (Store Walk-in) which is still practiced. Increases foot forge of 25% which increased sales by 40%

Manager - Knowledge Service

Greycaps India Pvt Ltd.
06.2014 - 09.2015
  • Responsible for sales and services in markets assigned from time to time and could extend to other geography based on company’s plans.
  • Performed statistical analyses to gather data for operational and forecast team needs
  • To cultivate & nurture distribution network in Central & Southern India.
  • Responsibilities include target and acquire new business and increasing reach to new schools. Which increases user schools, and revenue by 45%.
  • Key Result Areas are numbers of schools met, number of schools where program/Text book is adapted. Validate opportunities sell GAP, GK textbooks and Assessment products based on school.
  • Build strong relationship with heads of institute, GAP (Global Awareness Program) coordinators and other stake holders.

Sr. Business Development Executive

KoolSkool
01.2013 - 05.2014
  • Generating new business by leveraging existing relationships, prospecting, conducting market analysis and launching campaigns.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion
  • Negotiating sale of properties to best advantage of vendor.

Sales Officer

Srinivasa Fine Arts (Nightingale Division)
11.2009 - 12.2012
  • Identifies business opportunities by identifying prospects and evaluating their position in industry; researching and analyzing sales options.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.

Education

MBA - Marketing & Retail Management

Karnataka State Open University
Bengaluru
06.2013 - 05.2015

Bachelor of Arts - History

PERIYAR UNIVERSITY oF DISTANCE EDUCATION
BENGALURU
07.2009 - 06.2012

Skills

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Accomplishments

  • Best Performance in sales - Ratna Sagar P Ltd Oct 2017.
  • Recognized for Group school sales.
  • Recognized for the innovative approach of the Sales Model - SAPNA BOOK HOUSE.
  • Top achiever in Greycaps 2014
  • CSUO 2 Kar BN NCC Aug 2008 Company Senior Under Officer

Timeline

Area Sales Manager

HarperCollins Publishing India Pvt. Ltd.
08.2022 - Current

Regional Manager

Saarthi Pedagogy Pvt. Ltd.
11.2021 - 06.2022

Assistant Key Business Manager

Ratna Sagar Pvt. Ltd.
07.2016 - 10.2021

Senior Business Development Head

Sapna Book House Pvt Ltd.
10.2015 - 06.2016

Manager - Knowledge Service

Greycaps India Pvt Ltd.
06.2014 - 09.2015

MBA - Marketing & Retail Management

Karnataka State Open University
06.2013 - 05.2015

Sr. Business Development Executive

KoolSkool
01.2013 - 05.2014

Sales Officer

Srinivasa Fine Arts (Nightingale Division)
11.2009 - 12.2012

Bachelor of Arts - History

PERIYAR UNIVERSITY oF DISTANCE EDUCATION
07.2009 - 06.2012
THARANATH MArea Sales Manager