THARANATH M
Area Sales Manager
Bengaluru
Summary
Driven Area Sales Manager with 15+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
5
5
Languages
Work History
Area Sales Manager
HarperCollins Publishing India Pvt. Ltd.
08.2022 - Current
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Regional Manager
Saarthi Pedagogy Pvt. Ltd.
11.2021 - 06.2022
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations.
- Developed vendor network of contacts to drive down costs and increase revenues.
- Managed and motivated sales team to increase revenue 150% .
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
Assistant Key Business Manager
Ratna Sagar Pvt. Ltd.
07.2016 - 10.2021
- Identifying key institutional/ corporate accounts to understand their requirement for bulk buying.
- Responsible for campus sales activities like product pitching, product demo, etc.
- Increased corporate distributors in market and support them to generate corporate B2B sales.
- Consistently maintained 1 Cr. Avg revenue every financial year.
Senior Business Development Head
Sapna Book House Pvt Ltd.
10.2015 - 06.2016
- As head of team responsible for Team building, Brand Development, Strategy, Vendor Management, Recruitment for sales, Timeline Delivery, Payment record, Planning market visits entire Karnataka.
- Introduced new sales model (Store Walk-in) which is still practiced. Increases foot forge of 25% which increased sales by 40%
Manager - Knowledge Service
Greycaps India Pvt Ltd.
06.2014 - 09.2015
- Responsible for sales and services in markets assigned from time to time and could extend to other geography based on company’s plans.
- Performed statistical analyses to gather data for operational and forecast team needs
- To cultivate & nurture distribution network in Central & Southern India.
- Responsibilities include target and acquire new business and increasing reach to new schools. Which increases user schools, and revenue by 45%.
- Key Result Areas are numbers of schools met, number of schools where program/Text book is adapted. Validate opportunities sell GAP, GK textbooks and Assessment products based on school.
- Build strong relationship with heads of institute, GAP (Global Awareness Program) coordinators and other stake holders.
Sr. Business Development Executive
KoolSkool
01.2013 - 05.2014
- Generating new business by leveraging existing relationships, prospecting, conducting market analysis and launching campaigns.
- Performed client research and identified opportunities for account growth, account penetration and market expansion
- Negotiating sale of properties to best advantage of vendor.
Sales Officer
Srinivasa Fine Arts (Nightingale Division)
11.2009 - 12.2012
- Identifies business opportunities by identifying prospects and evaluating their position in industry; researching and analyzing sales options.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.
Education
MBA - Marketing & Retail Management
Karnataka State Open University
Bengaluru 06.2013 - 05.2015
Bachelor of Arts - History
PERIYAR UNIVERSITY oF DISTANCE EDUCATION
BENGALURU 07.2009 - 06.2012
Skills
Accomplishments
- Best Performance in sales - Ratna Sagar P Ltd Oct 2017.
- Recognized for Group school sales.
- Recognized for the innovative approach of the Sales Model - SAPNA BOOK HOUSE.
- Top achiever in Greycaps 2014
- CSUO 2 Kar BN NCC Aug 2008 Company Senior Under Officer
Timeline
Area Sales Manager
HarperCollins Publishing India Pvt. Ltd.
08.2022 - Current
Regional Manager
Saarthi Pedagogy Pvt. Ltd.
11.2021 - 06.2022
Assistant Key Business Manager
Ratna Sagar Pvt. Ltd.
07.2016 - 10.2021
Senior Business Development Head
Sapna Book House Pvt Ltd.
10.2015 - 06.2016
Manager - Knowledge Service
Greycaps India Pvt Ltd.
06.2014 - 09.2015
MBA - Marketing & Retail Management
Karnataka State Open University
06.2013 - 05.2015
Sr. Business Development Executive
KoolSkool
01.2013 - 05.2014
Sales Officer
Srinivasa Fine Arts (Nightingale Division)
11.2009 - 12.2012
Bachelor of Arts - History
PERIYAR UNIVERSITY oF DISTANCE EDUCATION
07.2009 - 06.2012
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