Mayank Sharma

• Strategized and optimized conversion-focused web pages targeting patients seeking medical travel solutions
• Drive continuous improvement of technical SEO performance by proactively addressing page speed, Search Console issues, and site-wide technical health.
• Collaborated closely with the tech team to design and optimize CMS structure for efficient and scalable SEO operations
• Drive SEO-focused content strategy in collaboration with the content team to enhance presence across AI Overviews and next-gen search platforms
• Collaborate with founders to drive digital growth and expand the company’s online presence
• Execute end-to-end on-page, off-page, and technical SEO strategies to drive organic growth.

• Ideated and guided the tech team in designing an SEO-oriented custom CMS for www.craftoapp.com to manage a 3TB content inventory, enabling keyword-based mapping of inventory to organic pages and conceptualizing a quick-link module to strengthen internal linking and indexing.
• Grew organic traffic from 0 → 400K+ monthly visitors within months through a mix of on-page, off-page, and technical SEO strategies.
• Boosted engagement & retention by developing user-focused webpages, optimizing UX, and solving Core Web Vitals for high-volume listing pages.
• Increased conversion rates (CTR from 1% → 3%) by A/B testing landing pages, improving navigation with quick-link structures for better crawlability and efficient crawl budget utilization.
• Reduced bounce rate from 10% to 2%, driving higher session value and ad engagement, contributing directly in revenue generation from organic channels.
• Built multiple revenue streams from organic traffic by aligning content with monetization opportunities and user intent, and implemented LLM-driven SEO on CraftoApp, driving 20% traffic growth and a 15% increase in conversions.
• Directed a multidisciplinary team (Tech, Content, SEO) to deliver impactful strategies, monitor performance, and foster continuous growth.

App Store Optimizations: Led Crafto App Store Optimization (ASO):

• Improved app rating from 4.1 → 4.8.
• Drove +18% app installs by optimizing high-intent keywords using AppTweak. Strengthened app visibility across Play Store/ App Store.

Branding:

• Enhanced brand awareness & reputation by driving PR initiatives and publishing press releases.
• Monitored & analyzed performance using Google Analytics, Search Console, heatmaps, and ASO tools to refine strategy continuously.

Job Responsibilities:

• Website Management: Proven track record of optimizing and managing websites with 3.2M+ organic traffic in Pristyn Care, and 13M+ organic traffic in Lybrate, ensuring peak performance.
• Applied GEO,AEO strategies at Pristyn Care and Lybrate, driving 19% traffic growth and 10% revenue uplift, while designing and executing programmatic SEO-led lead generation campaigns that consistently delivered high-quality leads.
• Designed and optimized page layouts, i.e., UI and UX, to enhance conversion rates and streamline lead generation, like Treatment India, doctor profile, cost inflation graph, cost variables, etc.
• Google My Business: Effectively oversee 1,200+ Google My Business stores, driving a daily influx of 650+ surgical leads while enhancing performance through Google My Business API integration.
• Data Analysis: Skilled in utilizing data analytics tools to provide actionable insights, track KPIs, and drive data-informed decision-making.
• Growth Strategy: A collaborative strategist focused on devising tailored growth plans to
• propel organizations, with a notable impact on Lybrate.
• International Seo: Successfully spearheaded international SEO strategies for Pristyn Care Bangladesh, consistently driving 100+ Surgical leads daily through meticulous data-driven analysis.

Projects:

• Engaged in Voice Over Call Project to gather insightful patient data, leveraging it to optimize surgical lead generation.
• Crafting targeted YouTube engagement strategies to boost lead generation by focusing on relevant surgical intent queries.

Achievement:•

• Achieved Pinnacle Award for best centric approach & care for the month of July 24.
• Drive exceptional results, demonstrate unparalleled commitment, and secure the Performer of the Month award within just two months.

Tools Familiar With:

• SEMrush, Ahrefs, Screaming Frog, Google Developer Tool, Page Speed Insight, APIs, Google Sheet Automation, Moz & etc.
• Language Familiar With: Javascript, CSS, Json, HTML

Job Responsibilities:

• Managed SEO for key categories like Anniversary and Birthday, and led seasonal campaign strategies for major occasions (Valentine's Day, Diwali, Mother's Day, Rakhi, etc.). To drive organic traffic and revenue growth.
• Executed comprehensive SEO strategies (On-Page, Off-Page, Technical) using tools like GA, GSC, Keyword Planner, Ahrefs, Screaming Frog, and PageSpeed Insights for improved rankings and site health.
• Conducted SEO audits, resolved crawl and indexing issues, and supported content & keyword optimization via Google Sheets automation and analytics insights.
• Spearheaded local SEO by managing Google My Business Profiles for over 250 locations to boost brand visibility and search relevance.
• Collaborated with cross-functional teams to support app growth (ASO) on iOS and the Play Store—driving re-installs, crash resolution, and app store rankings.
• Contributed to digital brand awareness via press releases, content strategies, and market research, and assisted in web traffic management with sales and analytics insights.