Hi, I’m
Vikram Rathore
Co-Founder & COO
Ahmedabad,GJ
Timeline
Co-Founder
Perfozi
01.2025 - Current
Head Of Marketing - Service Based
BiztechCS
04.2022 - 12.2024
Marketing Manager
Blurbpoint Media Pvt. Ltd.
04.2013 - 12.2021
Lachoo Memorial College of Science And Technology
Masters Of Computer Applications from Computer Science
06.2010 - 06.2013
Work Preference
Work History
Perfozi
Co-Founder
01.2025 - Current
Job overview
- Developed key operational initiatives to drive and maintain substantial business growth.
- Established foundational processes for business operations.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Recruited, interviewed and hired new staff members and developed training materials for employees.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Oversaw business-wide changes to modernize procedures and organization.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Initiated strategy to drive company growth and increase market share and profitability.
- Managed financial, operational and human resources to optimize business performance.
- Monitored key business risks and established risk management procedures.
- Cultivated company-wide culture of innovation and collaboration.
- Communicated business performance, forecasts and strategies to investors and shareholders.
BiztechCS
Head Of Marketing - Service Based
04.2022 - 12.2024
Job overview
- Developed innovative and targeted collateral to support overall branding objectives.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Collaborated with developers, advertisers and production managers to market products and services.
- Identified value propositions and key messages for company marketing campaigns.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Established targets for social media platforms to reflect business objectives.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Planned and executed events and marketing programs to increase qualified leads.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
Blurbpoint Media Pvt. Ltd.
Marketing Manager
04.2013 - 12.2021
Job overview
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Conducted market research to identify new opportunities and target markets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Improved website visibility through development and implementation of SEO strategies.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Overview
13
years of professional experience
3
years of post-secondary education
Education
Lachoo Memorial College of Science And TechnologyJodhpur
Masters Of Computer Applications from Computer Science
06.2010 - 06.2013
University Overview
Skills
- Partnership cultivation
- Capital fundraising
- Market analysis
- Entrepreneurial leadership
- Strategic partnerships
- Analytical thinking
- Budget management
- Team building
- Brand development
- Partnership development
- Goal setting
- Verbal and written communication
- Risk management
- Networking strategies
- Customer relations
- Product development
Summary
Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.