Theerthesh M

· Traffic alignment as per DP (Demand Plan) from the central team to achieve the GMV target

· Monitoring & Tracking YOY, MOM, MTD & DOD Traffic, Conversion & CTR Rate.

· Improved Conversion & CTR rate by up to 23% & 50% YOY which contributed an additional 10% GMV to the category.

· Merch Shaping & Planning :-Maintaining strong customer relationships by targeting the verticals to right customer cohort.

· Established a seller-specific brand store, which increased traffic & GMV.

· Monitoring & Delivering GMV per visit as planned on daily basis.

· Sending CRM using through PN’s

· Tracking seller level conversions highlighting degrown sellers to respective KAMs to work on inputs metrics.

· Encouraging KAMs to secure Frenzy deals with several brands and offering prime visibility for better conversion and GMV.

· Cross-sell & Upselling

· Publishing the Deals through telegram & other affiliate channels to improve the GMV

· Successfully launched multiple stores on Flipkart to increase awareness for diverse products.

· Enhanced Catalog, Search & Merch Experience

· Prioritizing visibility for GMV DW & top converting verticals which contributed

· Monitoring Conversions & CTR(Click Through Rate) and delivering as per or above the Baseline.

Worked as a Team leader in the Omni channel team of Flipkart. Initially I was part of Baby Care Category. I was taking care of Catalog, Search Buy and sell side operations. Later I moved to the omnichannel team. I was handling seller onboarding, enabling stores location, Maximizing selections across all categories, selection bench marking, and solving listing issues ensuring all the onboarded stores generating sales.

• On Boarding sellers on omnichannel and making their all stores live on portal
• Solving listings issues and ensuring visibility for all listings
• Monitoring RTD breached and Breaching reports, Minimizing pick up Breached Cancellations
• Making deals live ensuring maximum opt-in before sale goes live
• Making offers live for major events like DOTD, BSD, BBD
• Solving logistics issues, Ensuring visibility across all merch properties during events
• Enabling listings for search and merch

Providing the best deals to attract the customers and increase order volume.

• Planning the daily steal deal and must buy products list.
• Pitching the brands for deeper discounts
• Reviewing the Clicks Through Rate (CTR) of the banners.

· Seller Onboarding with the best possible margin negotiation

· Pitching the brands for the deeper discounts & increase the selection

· Aligning the brands spend money on advertising to get more visits

· Review business operations on a regular basis with vendors, evaluating performance indicators and pinpointing opportunities for development (e.g., glance views, out-of-stock merchandise, and GMV).

· Ensuring the top selling SKU have deal tag all time.

· Monitoring and ensure my sellers listings winning the buy button

· tracking and keeping an eye on the buy button issue

· Inventory planning & Forecasting:- Aligned sellers to get the in-warding done at IXD warehouse so that seller listings have visibility across India.

· Ensured that Stock against geo demand were always in line.

· Improved seller account MOM growth by 600%(Tarkan), MOM & Son (300%), Sleepezee(105%), Kiddough (50%)

• Managing the seller Accounts Responsible for Seller onboarding, Seller order processing, Resolving Seller Escalations.
• Seller Load Allocations ranking seller SKU’s on the portal
• Enabling pick-up locations and responsible smoother logistics operations.
• Monitoring seller performance
• Forecast and track the sales results and communicate clearly the progress of monthly initiatives to stakeholders.
• Minimizing Pick up breach cancellations
• Key role player in implementing the RTO process.
• Seeking lower to middle level assignment in the process and operations Management
• Proposed plan to implement tool for customer escalation management and fulfilled 40,000 customer escalations within a span of one month.
• Detecting the loopholes and escalating to the concerned team.
• Implemented exchange process and redefined refund process.
• Handled Social Media,CEO and customer escalations and seller escalations.
• Analyzing courier partner performances.
• Seller load allocation and promoting sellers.
• Proposed plan for swap and wrong dispute process.