ABU IRSHAD M
Bengaluru
Summary
Sales & Key Accounts professional with 11+ years across FMCG, Agritech, Logistics, and Consumer Tech. Proven ability to scale categories, grow key accounts, manage P&L, and drive revenue through strong demand forecasting, GT strategy, and cross-functional leadership. Known for improving collections, strengthening customer relationships, and building high-performing sales teams.
Overview
11
11
years of professional experience
Work History
Key Accounts Manager
Vegrow
Bengaluru
06.2024 - Current
- Managed 10+ KAM accounts, overseeing Imports Category-level P&L (Monthly revenue - ₹2 Cr) to maximize margins through procurement and pricing strategies.
- Established ₹2.5 Cr business by launching and scaling complete fruits category in Karnataka and Kerala.
- Increased wallet share to 60% from 20%, and monthly order frequency to 10 from 4, by driving strategic and enhanced customer engagement initiatives.
- Achieved over 80% collection rate while ensuring 100% resolution of customer complaints.
- Cross funtional Collaboration with Ops, QC, Finance, and Credit teams to improve customer satisfaction.
- Implemented demand forecasting techniques to align inventory with market needs.
- Led monthly procurement of 750+ MT of imported fruits (Apple, Citrus, Mandarin) from multi-city vendor networks across Mumbai, Chennai, Trivandrum, Bangalore, and Delhi during Dec–Jul.
- Managed 500+ MT of Indian apples procurement from Shimla and Kashmir during Jul–Dec, optimizing seasonal sourcing and cost efficiency.
- Coordinated nationwide distribution through own and partner channels, ensuring consistent availability and minimal stockouts across India.
- Strengthened vendor relationships and negotiated pricing to improve gross margins, supply reliability, and procurement efficiency.
Business Development Lead
One Suite Technologies Pvt. Ltd.
Bengaluru
07.2022 - 05.2024
- Executed targeted GT retail campaigns across 100+ outlets, increasing sales 15% and brand visibility 20%.
- Negotiated exclusive partnerships with supermarkets, HoReCa, GT channels-capturing 25% South India share.
- Led demand generation channels including brokers, dealers, bulk buyers.
- Managed PJP planning ensuring consistent client touchpoints.
- Built, trained & led a 15-member BDE team across South India.
- Created and implemented strategic account expansion frameworks.
Assistant Manager
Lets Transport
Bengaluru
11.2020 - 06.2022
- Owned end-to-end P&L; performance for key enterprise accounts.
- Improved operational efficiency through cross-department collaboration.
- Managed vendor lifecycle, escalations, customer retention, and SLA delivery.
- Enhanced fleet performance metrics through structured monitoring.
Team Lead
Udaan
Bengaluru
02.2020 - 11.2020
- Resolved operational bottlenecks, improving turnaround time & execution speed.
- Optimized resource allocation and route planning.
- Improved team delivery KPIs through structured coaching and planning.
Business Development Manager
ElectronicsBazaar
Bengaluru
03.2017 - 09.2017
- Built the Bangalore market from scratch, achieving 1 Cr business in 6 months.
- Expanded dealer network across South India including Tier-2 regions.
- Ran competitive analysis and pricing benchmarking for new category launches.
Territory Sales Manager
Videocon Mobiles
Bengaluru
06.2015 - 03.2017
- Managed P&L; with both primary and secondary sales ownership.
- Expanded distribution footprint by onboarding retailers and distributors.
- Executed promotional GT campaigns increasing brand visibility.
Education
BBA -
Indian School of Management & Engineering
Bengaluru01.2012
Skills
- Key Account Management
- Sales & Business Development
- Route Planning (PJP)
- Demand Forecasting
- Channel Expansion
- Negotiation & Deal Closure
- Market Benchmarking
- Team Leadership
- Client Relationship Management
- P&L ownership
- Strategic sourcing
- Demand forecasting
- Market analysis
- Cross-functional collaboration
Languages
- English
- Hindi
- Kannada
- Tamil
- Malayalam
Timeline
Key Accounts Manager
Vegrow
06.2024 - Current
Business Development Lead
One Suite Technologies Pvt. Ltd.
07.2022 - 05.2024
Assistant Manager
Lets Transport
11.2020 - 06.2022
Team Lead
Udaan
02.2020 - 11.2020
Business Development Manager
ElectronicsBazaar
03.2017 - 09.2017
Territory Sales Manager
Videocon Mobiles
06.2015 - 03.2017
BBA -
Indian School of Management & Engineering