Thejus Rajan
Marketing
Ghaziabad
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Overview
9
9
years of professional experience
3
3
Languages
Work History
Marketing Coordinator
MetaApply
07.2023 - Current
- Managed end-to-end marketing, events, and branding initiatives for Pan India offices, ensuring brand consistency and market penetration.
- Led teams handling Events, Social Media, and the Student Ambassador Program, driving brand awareness, lead generation, and engagement.
- Utilized Jira and Trello for workflow and project management, optimizing efficiency across departments.
Hands-on experience with Zoho, Meritto, and Leadsquare for database management, automation, lead generation, and email campaign execution - Developed and executed persuasive sales collateral to support the sales team, effectively communicating product benefits and driving conversions.
- Planned and executed high-impact internal and external marketing events, increasing customer engagement and market reach.
- Supervised inventory and procurement, ensuring timely availability of marketing materials and seamless distribution.
Account Supervisor
Socheers Infotech
09.2022 - 07.2023
- Client Handled: Study in India (Ministry of Education, Govt of India)
- Responsibilities: Lead a team of client servicing executives, providing guidance, training, and performance feedback to drive excellence. Manage the client accounts, overseeing all
aspects of client engagement, including campaign planning, execution, and performance analysis. - Regularly communicate with clients, ensuring their needs are met and addressing any concerns or issues promptly.
- Collaborate closely with internal departments, including creative, media, and production teams, to ensure seamless campaign execution.
- Tracking the invoices till the payments are cleared
Sr. Account Executive
Imagic Communications
04.2019 - 09.2022
- Client Servicing (Amity University Online, Amity Finishing School, Amity Institute of Training and Development, Univo, Edugate, Harrow International School Bengaluru and Kotler Business School@Amity)
- Responsibilities: Communicating with and comprehending the client's requirements, coordinating for recordings, photo shoots etc. Briefing and coordination with the creative team, rolling out various campaigns for lead generation.
- Developed & executed marketing strategy to enhance the visibility and to strengthen the position of the brand.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
Account Executive
Basic4 Advertising Pvt Ltd
11.2017 - 03.2019
- Client Servicing (DMRC and JK Cements)
- Rebranded JK Cement to enhance differentiation in a competitive market.
- Coordinated client events for IGL, GAIL, PNB, and OBC.
- Managed and tracked media TVCs and newspaper ads.
- Assisted Media Manager in budgeting and media planning for JK Cements TVC.
Assistant Account Officer
Sawbros International
09.2016 - 11.2017
- Managed bookkeeping, maintaining ledger accounts, and preparing invoices and bills.
- Utilized Tally ERP9 software for accounting entries and daily banking transaction reconciliation.
- Coordinated with teams to track payments and receipts, ensuring accurate financial reporting.
- Prepared monthly collection and payment reports, including trading tax calculations.
- Handled preparation of import/export documentation and financial accounts.
Credit Processor
ICICI Bank Home Loans
12.2015 - 09.2016
- Followed up on credit applications and customer documentation.
- Processed customer details and entered data into bank’s personalized software.
- Coordinated with the credit department for smooth workflow.
- Prepared eligibility reports in Excel to assess customer creditworthiness.
- Sanctioned files and prepared corresponding sanction letters.
- Successfully maintained a low error rate while processing high volumes of applications, demonstrating strong attention to detail and commitment to quality.
Education
MBA - Finance
Amity University
Greater Noida 04.2001 -
B.Com -
P.G.D.A.V College (Delhi University)
New Delhi, India 04.2001 -
Skills
Team Collaboration & Leadership
Market research
Social media strategy
Content writing
Email marketing
Communication & Presentation Skills
Accomplishments
- Led marketing, events, and branding initiatives across Pan India, increasing brand recognition by 30%.
- Managed cross-functional teams for Events, Social Media, and Student Ambassador Program, driving a 25% increase in leads and 20% rise in engagement.
- Utilized Zoho, Meritto, and Leadsquare for lead management and email campaigns, boosting conversion rates by 15%.
- Employee of the Month – December 2023, July 2024, December 2024.
- Won Silver ET Brand Equity Digiplus Award 2023 for Best Traditional Digital Marketing Campaign, Bronze ET Media Strategy Award 2022 for international media planning, and Silver Afaqs Digies Digital Award 2023 for Best Use of Data Analytics in campaigns for 'Say YES to Study in India' Campaign
Timeline
Marketing Coordinator
MetaApply
07.2023 - Current
Account Supervisor
Socheers Infotech
09.2022 - 07.2023
Sr. Account Executive
Imagic Communications
04.2019 - 09.2022
Account Executive
Basic4 Advertising Pvt Ltd
11.2017 - 03.2019
Assistant Account Officer
Sawbros International
09.2016 - 11.2017
Credit Processor
ICICI Bank Home Loans
12.2015 - 09.2016
MBA - Finance
Amity University
04.2001 -
B.Com -
P.G.D.A.V College (Delhi University)
04.2001 -