Thimmaiah M.M

In my tenure at HSBC since May 2021, I've held the role of Assistant Vice President, where I've been actively involved in various aspects of campaign management and software enhancement projects. My responsibilities include:

Creative Development: Using Adobe Experience Manager, I create compelling creatives for email, push notifications, and website banners.

Campaign Building: I leverage Salesforce Marketing Cloud to build and execute campaigns, ensuring seamless integration of data and creative elements.

Asset Coordination: I collaborate with design teams to procure the necessary image assets required for campaigns.

Audience Targeting: Through Customer Interaction Management, I develop customer segmentation strategies and execute audience targeting initiatives.

Integration and Testing: I integrate campaign builds across platforms and conduct thorough testing on Vantage Customer Experience to ensure optimal performance.

Quality Assurance: I am responsible for conducting quality checks and approving campaigns before they go live, ensuring adherence to standards and objectives.

Stakeholder Management: I liaise with various stakeholders for campaign discussions, approvals, and performance reporting.

Beyond my core responsibilities, I've actively contributed to software enhancement and testing projects, provided training and guidance to new team members, and implemented process improvements to enhance efficiency. Additionally, I've taken on Adobe Experience Manager admin tasks, streamlining its interface for enhanced usability across markets.

Over the past year, I've dedicated myself to learning and mastering data targeting techniques, enabling me to deliver end-to-end campaigns with greater efficiency and reliability. My commitment to continuous learning and improvement has allowed me to set a roadmap for future success. Moreover, my ability to collaborate effectively has been demonstrated through my work with three different squads within the team, highlighting my adaptability and teamwork skills.

Overall, my tenure at HSBC has been characterized by a proactive approach to campaign management, continuous learning, and a strong commitment to driving efficiency and innovation in all aspects of my role.

During my tenure with Clarivate, I've been an integral part of Clarivate's dynamic team, spearheading initiatives as a Lead Analyst. My multifaceted role encompasses orchestrating email marketing campaigns, overseeing web maintenance, and nurturing lead generation endeavors. Here's a comprehensive overview of my contributions:

Email Marketing Mastery:

At Clarivate, I wield HTML and CSS expertise to craft visually stunning and technically flawless email campaigns. With a keen focus on customer segmentation, I design targeted strategies to maximize engagement and conversion rates. Leveraging a data-driven approach, I conceptualize, execute, and optimize cross-channel marketing campaigns, spanning email drip sequences and push notifications. Additionally, I am adept at constructing Engagement Studios and meticulously plan each campaign to ensure its effectiveness.

Campaign Optimization and Analysis:

Beyond execution, I am deeply involved in post-campaign analysis, harnessing tools like Pardot and Google Analytics to glean actionable insights. By scrutinizing performance metrics, I identify areas for refinement and fine-tune future strategies accordingly. My proficiency extends to campaign deployment through Salesforce and Pardot, ensuring seamless execution while adhering to GDPR regulations.

Web Maintenance and Enhancement:

In tandem with my email marketing responsibilities, I oversee the maintenance of Clarivate's WordPress-based web platform. I am committed to enhancing the user experience by revamping website interfaces and optimizing functionality. This dual focus on email and web ensures a cohesive digital presence that resonates with our audience.

Team Empowerment:

As a leader, I am entrusted with supervising a dedicated team of email and web coding specialists. I provided guidance and mentorship to ensure the delivery of high-quality newsletters and marketing campaigns. Moreover, I fostered a culture of continuous improvement, championing automation initiatives to streamline processes and boost efficiency.

Lead Generation and Operational Excellence:

In addition to my marketing responsibilities, I played a pivotal role in lead generation efforts, managing lead flow queries and spearheading data cleanup initiatives. My adeptness in marketing operations extends to task allocation, SLA monitoring, and stakeholder management. I take pride in nurturing junior team members through mentorship and facilitating their professional growth. Furthermore, I actively contribute to talent acquisition efforts by participating in interviews and recruitment activities.

Driving Results and Innovation:

Throughout my tenure at Clarivate, I have consistently delivered tangible results, driving revenue growth via marketing campaigns and enhancing brand visibility. By harnessing cutting-edge marketing technologies and adopting a proactive approach to campaign management, I continuously push the boundaries of innovation. Whether it's devising personalized customer journeys or refining our digital infrastructure, I am committed to staying at the forefront of marketing excellence.

In essence, my role at Clarivate transcends traditional boundaries, encompassing a diverse array of responsibilities spanning email marketing, web maintenance, team leadership, and operational excellence. With a relentless focus on delivering exceptional results and driving continuous improvement.

During my tenure at Time Inc. from May 2, 2017, to October 2017, I held the position of Senior Analyst, overseeing email marketing operations for the UK market. My role was pivotal in orchestrating impactful campaigns, analyzing performance metrics, and refining strategies to enhance customer acquisition and retention. Here's a comprehensive breakdown of my contributions:

Strategic Campaign Management:

At Time Inc. UK, I spearheaded the end-to-end development of email campaigns, meticulously aligning them with clients' brand guidelines while harnessing dynamic content frameworks to drive engagement. Additionally, I collaborated closely with stakeholders to identify business opportunities and drive traffic and subscriptions across our portfolio of 60+ titles.

Data-Driven Optimization:

A core aspect of my role involved leveraging data insights to optimize campaign performance and enhance customer relevance. By closely monitoring KPIs and email performance metrics, I identified areas for improvement and implemented changes to enhance campaign performance.

Complex Campaign Execution:

I took charge of executing complex triggered email campaigns, such as new data flows and free issue upsell initiatives, with precision and agility. This hands-on approach enabled me to learn & deliver impactful campaigns that resonated with our audience.

Performance Analysis and Reporting:

Post-campaign analysis was a key focus area, where I meticulously tracked and interpreted campaign data using tools like Google Analytics. By conducting comprehensive assessments, I gained valuable insights into campaign effectiveness over time and provided actionable recommendations for refinement. I also prepared detailed reports on brand performance, comparing email marketing outcomes with other channels like print and Google SEO, and shared these insights with title directors.

Team player:

In addition to my core responsibilities, I managed a team of three email coders, fostering a collaborative environment focused on excellence and innovation. I provided guidance and support to ensure the timely and accurate execution of email campaigns while nurturing the professional development of team members.

Driving Process Improvement:

Throughout my tenure, I remained committed to driving process improvement that elevated Time Inc. UK's email marketing efforts. I continuously sought opportunities to enhance our strategies and deliver tangible value to our audience and stakeholders.

In summary, my role at Time Inc. UK was instrumental in setting email marketing excellence, acquiring campaigns outsources to agency.

During my tenure at Tesco from September 2012 to April 28, 2017, I worked as a Web Developer within the Digital Marketing Team, supporting the online platform www.tesco.com.

My role was centered around optimizing the online database to comprehend customer behavior and shopping patterns. I development and deployed campaigns aimed at customer retention, acquisition, and increased website traffic.

• Utilizing HTML and CSS, I coded creative content for email campaigns,
• Deploying them efficiently via tools like Dreammail and Harmony.
• Regular updates were provided to stakeholders on campaign progress and outcomes.
• Post-campaign analysis, including click and open rates, was conducted to gauge performance and inform future strategies.

Additionally, I monitored customer feedback to enhance the shopping experience while ensuring cost-effectiveness for the company. Also worked on marketing initiatives primarily leveraged channels such as email, direct mail, magazines, the website, in-store coupons, social media, scratch cards, and viral codes.

• Supported most of the HR operations team and also worked on designing organization structures and business structures

• Worked for a United Kingdom Bank - Lloyds
• I worked on tracking fraudulent transactions on a bank account and carried out dispute procedures.