THIRUMAGAN A

• Leading the Reliance B2C Omnichannel ecosystem scaling up business from 40MMUC to 55MMUC via category innovation and outlet-level interventions.
• Implemented Category Dressing—driving +1.8% incidence uplift and sustained value growth.
• Launched Fountain Operations in Large Format stores aiming to build India’s largest QSR footprint within a year.
• Enabled Reliance to become the largest customer on D&Ls; drove exclusive MT packs for CBO/FBO.

Key Achievements:
✔ Won Gold – Global MPA Awards (50% NSR growth by stepping to strategic partnership)
✔ +2.6 pts NARTD share gain nationally
✔ Named "Most Preferred Partner" by Reliance
✔ Coca-Cola's Top Performer – 2024

• Scaled eB2B business 4X from 7.5MMUC to 31MMUC at a CAGR of 59%.
• Designed channel-exclusive packs and premium portfolio extensions.
• Expanded rural coverage via Elastic Run, reaching 15K villages, 50K outlets.
• Partnered with Customers on Digital front to boost CTR and brand penetration.

Key Achievements:
✔ Buyer penetration up from 6% to 32%
✔ Premiumization mix increased from 5% to 12%
✔ 6.8 pts NARTD share gain via Udaan
✔ Schweppes scaled 3.1X with 54% brand mix
✔ Top Performer – 2021, 2023

• Manage NR, OI, and MS for Juice & Water through Pack and Pricing Strategy
• Conceptualize Marketing Calendar and Run National Retail & SFI Programs to drive Category Growths.
• Lead the Supply Chain Forecast on Pulp & FG for Category
• Joint Marketing Projects with Tetra Pack to expand Portion Pack Segment
• Developed loyalty programs for E&D, Convenience & Grocery.

Key Achievements:
✔ Executed 50+ National MITs resulting in +5 Pts share gain in Tetra

✔ Juice: +2 pts share gain (2019), +3 pts (2020)

✔ Juice Activities led to India became the #3 Juice Market globally in 2019
✔ SFi & Retail program on Smart Water: India became #4 Global Market
✔ Implemented Co-Packer Model for Water to optimize Cost
✔ 315 Exclusive Water Distributors added; 15% growth

✔ Multiple NPDs launched: Apple Sparkle, Litchi Treat
✔ Exceptional Performance Awards – 2019 & 2020

• Led 3.5MMUC GT business; turned Chennai into Sparkling Share Leader for first time.
• Introduced Route Agent model; built exclusive distributors for premium SKUs.
• Implemented OAG and 80 Coke clusters to increase incidence.

✔ +10 pts share gain in Sparkling
✔ Winner – Best ASM in India (2018)

Managed GT Sales of 2.5MMUC in North TN through 28 Distributors, 5 Hubs and 65 Spokes. Led a team of 10 STLs and 54 MGR to build Distribution.

• Improved Rural Distribution through appointment of Weighted outlets as Spokes, Growing at 32%
• Appointed Exclusive Distributor to handle Key accounts in Salem, Growing at 78%
• Activated 17 Colleges, 8 Theatres and 33 Clusters
• Received Brand Coke Championship award for achieving highest UC growth on Brand Coke in H1,2016
• No 1 ASM in the Zone in 2015, 2016

Project to improve Penetration of Brand Coke in Grocery Outlets in Madurai, Low Share Market.

• Implemented Coke Starter Kit in 196 Grocery Outlets with 31% Repeats
• Cross Promotion of Coke with Bingo, 216% Growth
• Awarded the Best Sales Project, HCCB, 2014

• Led a team of 6 in developing a Re-engineering concept on cost optimization for Citi Cards.
• Part of a 4 member team in implementing Stored Procedure concept using DB2 V10 for Citibank.
• Automated the process of recording the bank transactions for Bank of America using Tivoli Workload Scheduler