Tirthankar Bhattacharjee

Responsibilities:
Channel:

Direct:
* Developing and executing direct-to-customer business strategies to reach target audiences and derive brand growth for Lease Line & Home Fiber Business.
* Driving innovation & optimization across channels to continuously improve/expand company offerings and customer experiences.
* Successfully directed a team of 4 ESM, 16 ESO, 2 HL, 8 TL and 82 HSO for Enterprise and Home Business.
* Contributed 92% of Enterprise Business and 54% of Home Business for State.
* Lease Line business tripled in last FY, contributing 19% revenue.

In-Direct:
*Managing a distribution channel that includes 2 Device distributors, 9 connectivity distributors, 5 My Jio Stores, 3 Digital Stores and 1 Jio Point Points servicing to 1614 retailers.
* Managing Guwahati Branch and 8 own store operations, contributing 30% of circle revenue and 16% of circle acquisitions.
* Successfully directed team of 1 MSL, 3 CSL, 18 JDSS and JPM team.

Operations:
* Achievement of acquisition target for each SKU across different channels, customer segments.
* Achieved top line targets by maximizing up-selling at stores.
* Driving Company’s objectives for Acquisition, Value, ARPU, usage per tower and Distribution Expansion/Correction.
* Managing Retail Execution in terms of POSM /GSB allocations, customer engagement through road shows etc.
* Driving Company’s schemes from target setting stage to execution.

People Management
* Supervising a direct line of reportees which include 7 from Sales, 5 from Network, 2 from Finance and 5 from Supply Chain. Overall team strength is 483.
* Ensuring employee satisfaction and reduce churn.

Compliance
* Achieved 100% compliance on all regulatory & legal guidelines.

Responsibilities:

* Managing B2B & B2C business operations as last mile partner for Bharti Airtel, Britannia, Parley & Bisk Farm.

* Monthly sales & billing projection by SKU for area of operation on trends, business objectives and maintaining ASP (average selling price) and SCR (Stock Commitment Ratio).

* Ensuring Primary sale in target achievements, Secondary Sale through target achievements.

* Driving Company’s objectives for Volume & Value.

* Integrated Facebook and Instagram pages and business accounts with Amazon and went live with online nursery targeting paid and non-paid traffic.

* Managed financial planning and analysis to ensure optimal resource allocation across various projects, leading to revenue growth.

* Timely filing of GST, advance tax and 100% compliance with all regulatory norms.

Responsibilities:

Channel

* Handling 9 Distributors, 29 Village Distributors and a retail distribution channel of 3000 dealers including 167 Key Retail outlet

* Managing a monthly business turnover of Rs 4.3 crores and an average acquisition of 20,000.

Manpower

* Supervising a direct line of reportees which include 5 Territory Sales Managers, 3 Sales Executives and 5 Pilot Sales Representative.

Operations

* Ensuring Primary sell in target achievements (Dishnet to Franchisees), Secondary Sell through target achievements (Franchisees to trade).

* Driving Company’s objectives for Acquisition, Value, ARPU, Revenue per tower and Distribution

Expansion/Correction.

* Driving Company’s schemes from target setting stage to execution to the trade.

* Supporting Address Verification Agencies through coordination with sales channel, and ensuring TAT as per service parameters.

Responsibilities:

Channel

* Set up Jio Center and 5 Jio Points across district, appointed 5 channel partners.

* End-end network roll-out from property identification, negotiations and RFS.

Manpower

* Supervising a line of reportees which included 3 Sales Managers, 4 Network engineers, 1 Finance and 3 supply chain executives.

* Supervising a parallel sales Channel of 23 promoters (In shop demonstrators) reporting to 3 team leaders.

Operations

* Driving Company’s objectives for Volume, Value, ASP and Distribution Expansion/Correction

* Managing Retail Execution in terms of POSM /GSB allocations, customer engagement through road shows etc.

Responsibilities:

* Handling 15 Distributors and a retail distribution channel of 2300 dealers.

* Managing a monthly business turnover of Rs 2.75 crore.

* Secondary sales force training.

* Achievement of primary and secondary targets.

• Responsibilities:
• Responsible for sales and business operations for Assam and North-East.
• Successfully rolled out distribution model by launching 3 channel partners at Tripura, Manipur & Mizoram.
• Managing monthly business turnover of Rs. 15 crores.
• Launched Auto Star successfully with first of a kind coverage in print & electronic media across 7 States.
• Implemented town / district / cluster specific demand generation activities to enhance brand preference.

Responsibilities: Channel Manpower Operations

* Handling 8 Distributors, 17 MARD and a retail distribution channel of 3000 dealers including 180 Red Club outlet.

* Managing a monthly business turnover of Rs 4.5 crores and an average acquisition of 18000.

* Supervising a direct line of reportees which include 3 Territory Sales Managers, 12 PSR.

* Ensuring Primary Sales in target achievements, Secondary Sales through target achievements (Franchisees to trade).

* Delivered YOY revenue growth 79% highest in circle.

* Successfully initiated HGVG Project later on project was rolled out nationally and was recognized for the same.

* Driving Company’s objectives for Acquisition, Value, ARPU, and revenue per tower and Distribution Expansion/Correction.

* Successfully launched SKH (Score Koto Hole) a national R&R for trade with 67% scheme success ratio.

Responsibilities:

* Leading and supervising a team of 6 Territory Managers, 2 corporate sales officers and other channel associates.

* Preparation of budget for sales promotion activities.

* Preparation of sales, shipment and remittance plan for the State.