Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Tirthanka Sekhar Kundu

Digital Marketer
New Delhi

Summary

Experienced with managing ad operations and ensuring smooth execution of ad campaigns. Utilizes data analysis and optimization strategies to enhance campaign performance. Track record of troubleshooting issues and maintaining high client satisfaction through effective communication and problem-solving skills. Skilled in optimizing ad performance, troubleshooting issues, and ensuring smooth execution of advertising initiatives. Known for effective communication, problem-solving abilities, and proactive approach to achieving team goals.

Overview

3
3
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
4
4
Languages

Work History

Digital Marketing Executive

Cheil Worldwide
Haryana
04.2022 - Current
  • Ensure that all digital advertising campaigns are executed in an accurate and timely manner.
  • Manage receipt, testing and any required technical adjustment of creative in time for campaign launch.
  • Suggest and make campaign optimizations and revisions that will benefit both performance and delivery.
  • Monitored campaigns to ensure that they were delivered in full and optimizing these campaigns toward key performance indicators (KPI).
  • Interacted with Account Managers daily to ensure client expectations were met and exceeded while providing excellent communication to facilitate client support.
  • Maintained all the campaign delivery, alignment billing, craft, tags, IAS, Audit,BAV and other reports handy all the time.
  • Share campaign reports with the billing team to address queries from the billing team.
  • Sharing the screen grab for various websites.
  • Overseeing the online operation strategy and execution across various digital channels such as search, Paid Social, Display, Video, e-commerce etc.
  • Working with clients such as Samsung, JK Tyres, USHA, UNICEF & More.

Digital Marketing Executive

Alunoz Technologies Private Limited
Visakhapatnam
10.2021 - 04.2022
  • Analyzed data to identify trends, generate reports, and adjust campaigns as necessary to produce the most optimal ROI.
  • Managed social media campaigns and day-to-day activities, including scheduling regular updates, engaging in dialogue, and answering questions when necessary.
  • Developed action plans for achieving and measuring SEO campaign success, including determining key metrics, and keywords, and developed processes for measurement and optimization.
  • Performed Keyword search volume analysis, On & Off-site optimization, Competitive Intelligence, Social signals, Goal conversion measurement, A/B, and Multivariate testing for over 15+ client Websites.
  • Compiled and optimized products for landing pages based on keyword traffic to capture market
    traffic.
  • Analyzing the DA & PA of the official website along with the spam score.
  • Optimized URL & Meta tags, SEO -friendly Page URL, Title, Description, Canonical URL tag,Robots.txt| Meta Robots tag, etc.
  • Managed Header & Content: H1-H6 management, First paragraph optimization, spell-checking.
  • Audited website (designing) and digging out glitches which are minimizing the user,s behavior (conversion) .
  • Created of HTML and XML sitemap in order to retain website indexing.

Education

Some College (No Degree) - Digital Marketing

Digital Vidya
New Delhi, India
02.2020 - 03.2021

Bachelor of Science - Tourism And Hotel Management

Institute of Hotel Management (IHM)
Guwahati,Assam
07.2014 - 07.2017

Skills

  • Search engine optimization

  • Keyword research analysis

  • Digital marketing strategy

  • Marketing analytics

  • Campaign management

  • Performance reporting

Certification

PGDCA (Post Graduate Diploma in Computer Application -eknowledge)

Timeline

Digital Marketing Executive

Cheil Worldwide
04.2022 - Current

Digital Marketing Executive

Alunoz Technologies Private Limited
10.2021 - 04.2022

PGDCA (Post Graduate Diploma in Computer Application -eknowledge)

04-2021

Certified Digital Marketing Master( Digital Vidya)r

03-2021

Some College (No Degree) - Digital Marketing

Digital Vidya
02.2020 - 03.2021

Diploma in Computer Application (Bharatiya Vidya Bhavan's)

10-2017

Bachelor of Science - Tourism And Hotel Management

Institute of Hotel Management (IHM)
07.2014 - 07.2017

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Tirthanka Sekhar KunduDigital Marketer