Anurag Tiwari

Career Progression & Achievements

• Promoted rapidly from Account Manager → State Manager → Area Manager → Regional Manager → Zonal Head within 10 years — among the fastest career growth trajectories in the organization.
• Recognized as Best Sales Performer (Pan-India) for 4 consecutive years, outperforming national benchmarks.
• Expanded counter presence from 80 to 700+ counters within 4 years, demonstrating exceptional market penetration capabilities.
• Achieved 350% growth in average monthly revenue over the past 4 years.

Sales & Business Development

• Passionate about business expansion; consistently spent 15+ days/month on-ground exploring new markets and meeting prospective dealers.
• Personally visited all key markets across 5 states, engaging directly with decision-makers alongside sales teams to strengthen relationships and close deals.
• Spearheaded acquisition and management of key accounts across Uttar Pradesh, Bihar, Madhya Pradesh & Uttarakhand, managing relationships with top-tier car & bike dealers.
• Negotiated sales closures including pricing, campaign budgets, and purchase orders; ensured smooth post-sale service operations and high client retention.

Strategic Leadership & Revenue Management

• Accountable for key business KPIs including Revenue, ARPU (Average Revenue Per User), RR (Renewal Rate), and EBITDA.
• Devised Go-to-Market strategies for new market entries; led channel expansion, alternate sales channel development, and retail commission planning.
• Conceptualized and executed partner schemes and BTL marketing initiatives to drive product and brand visibility.

Stakeholder Management & Product Innovation

• Played an active role in product development and strategic initiatives, coordinating with Vice Presidents, Directors, and the CEO.
• Managed sales for premium auto brands like BMW, Audi, Toyota, and Mercedes
• Built and maintained strong business relationships with OEM Regional and Zonal Managers, enhancing collaboration and regional visibility.

• CarWale’s presence in UP as the first on-ground representative, leading end-to-end market development across key cities including Lucknow, Kanpur, Varanasi, and Allahabad.
• Identified and capitalized on untapped market opportunities, driving digital transformation among traditional car dealerships.
• Successfully onboarded 15+ dealerships and 23 counters, delivering customized digital lead solutions that enhanced dealer visibility and lead conversion.
• Played a pivotal role in establishing CarWale’s credibility in the region, laying the foundation for scalable revenue growth.