Tobin Wilkerson
Noblesville
Summary
Results-driven event management professional with strong track record of delivering successful large-scale events. Skilled in strategic planning, vendor negotiations, and budget management, consistently ensuring flawless execution. Known for collaborative leadership, adaptability, and relentless focus on achieving targets. Proven ability to inspire and manage cross-functional teams, driving high-impact outcomes in dynamic environments.
Overview
13
13
years of professional experience
Work History
Senior Event Manager
Aero Marketing
11.2023 - Current
- Oversaw all aspects of event logistics, from registration to post-event follow-up activities.
- Designed creative event themes that resonated with target audiences and enhanced brand image.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Streamlined event management processes for increased efficiency and cost savings.
- Established strong relationships with vendors and suppliers, ensuring seamless event execution.
- Created detailed timelines and budgets for events to meet all deadlines.
Senior Event Marketing Manager
Performance Marketing Group
02.2012 - 11.2023
- Managed complete logistics from start to finish for each event
- Organized events such as trade shows, conferences, webinars., to promote products or services
- Oversaw budgeting in excess of 100k per event, ensuring resources were allocated efficiently
- Managed the development of creative content across multiple channels including print, digital, and social media
- Built strong relationships with vendors across the country while negotiating favorable contracts for services
- Worked closely with sales team to ensure alignment between product offerings and customer needs
- Developed relationships with influencers in order to increase brand visibility
- Utilized social media to increase brand visibility by 35%
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Managed budgets effectively, optimizing resource allocation for maximum impact on event success.
Education
Bachelor of Arts (B.A.) - Marketing and Business Management
Indiana Institute of Technology
05.2011
Skills
- Product Development
- Project Management
- Customer Acquisition Management
- Campaign Management
- Brand-Building Strategies
- Marketing Campaign Development
- Adobe Creative Suite
- Video Production
- Graphic Design
- Microsoft Suite
- Creative Direction
- Event Marketing
References
References available upon request
Timeline
Senior Event Manager
Aero Marketing
11.2023 - Current
Senior Event Marketing Manager
Performance Marketing Group
02.2012 - 11.2023
Bachelor of Arts (B.A.) - Marketing and Business Management
Indiana Institute of Technology
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