TONY KUNDU
FMCG-SALES
Kolkata
Summary
I am a quick learner and want to build a career into FMCG. To utilizes my skill to build a lucrative career in the right direction which puts me on the pinnacle of glory. I am striving and ambitious. My aim shall always to be using my potential to the best of my ability which results in Maximum satisfaction to my employers.
A competent professional with 13 Years of experience in FMCG Sales & Marketing. Currently working as, a “AREA SALES MANAGER” at CAVINKARE PRIVATE LTD” Achieve product wise, rupee wise and territory wise sales on monthly, quarterly and annual basis. Provide leadership and direction to sales team to achieve sales objective.
Overview
13
13
years of professional experience
2011
2011
years of post-secondary education
3
3
Languages
Work History
Area Sales Manager
Cavinkare Private Limited
12.2024 - Current
- Company Overview: Foods and Beverages
- Current Team size-SO-6, ISR-52
- Distributor 56
- Business Volume-1.5cr Monthly
- Deliver topline sales number for the State
- To plan and achieve the sales targets
- To plan and achieve the distribution targets
- Ensure control on Damage, Returns and Expiry in line with norms
- Area & Business Planning (in line with S&D norms)
- Ensuring quality of market coverage through SO and distribution network
- Achieve S&D Targets as per plan
- Monitor implementation of Distribution plan across distributor territories
- Monitor brand availability, visibility & freshness (Stock rotation)
- Ensure that the SO are regularly working with the ISR
- Formulate & execute the secondary sales plan – Area wise, SD wise, SKU wise
- Conduct JCM’s for SO and review territory performance every month
- Ensure Financial management by way of Timely claims settlement
- Timely ROI calculation and communication for distributors
- Monitoring Nuch Collection
- Distributor & Infrastructure Development and Management
- Ensure optimal stocking levels and high billing efficiency for all distributors
- Review distributor financial health (pipeline and outstanding)
- Ensure that the claims of the distributor are settled within specified time limits
- Code of conduct and compliance to stat / regulatory norms
- Adherence to code of conduct
- Adherence to SOP
- Conformation to all financial and administration systems
- To ensure that Trade Marketing activities are carried out as per norms laid down
- Administration Responsibilities
- Monitor competitor activity and ensure timely reporting of the same
- Ensure timely submission of claims for the area
- Foods and Beverages
Area Business Manager
Agro Tech Foods Ltd.
04.2015 - 12.2024
- Current Team size-7 Sales office,7 ARS,5 Rural sales man, 32 Dsm
- Distributor &Super 32
- Brand Name-Sundrop, ACT-II
- Product Category-Staple & Oil, Ready to eat, Ready To cook, Confectionary, Spreads, Cereal snacks
- Business Volume- 2cr Monthly
- Job responsibility
- Deliver topline sales number for the Area
- To plan and achieve the sales targets
- To plan and achieve the distribution targets
- Ensure control on Damage, Returns and Expiry in line with norms
- Area & Business Planning (in line with S&D norms)
- Ensuring quality of market coverage through SO and distribution network
- Achieve S&D Targets as per plan
- Monitor implementation of Distribution plan across distributor territories
- Monitor brand availability, visibility & freshness (Stock rotation)
- Ensure that the SO are regularly working with the ISR, salesman & visiting PT distributors
- Formulate & execute the secondary sales plan – Territory wise, SO wise, Brand wise, SKU wise
- Conduct JCM’s for SO and review area performance every month
- Ensure Financial management by way of Implementing credit policy and credit control
- Timely claims settlement
- Timely ROI calculation and communication for distributors
- Distributor & Infrastructure Development and Management
- Ensure optimal stocking levels and high billing efficiency for all distributors
- Ensure distributor compliance to agreed service levels & credit terms
- Review distributor financial health (pipeline and outstanding)
- Ensure that the claims of the distributor are settled within specified time limits
- Code of conduct and compliance to stat / regulatory norms
- Adherence to code of conduct
- Adherence to SOP
- Conformation to all financial and administration systems
- To ensure that Trade Marketing activities are carried out as per norms laid down
- Analyze the market situation and ensure accurate sales forecasting in line with ANI norms
- Administration Responsibilities
- Monitor competitor activity and ensure timely reporting of the same
- Ensure timely submission of claims for the area
- Achievement 1: Achieve FY’18 highest growth index among all east Region for my first operational role as an Area Head Jharkhand
- Achievement 2: Promoted as a Youngest Area Head at July 2018 in prestigious Metro Territory Kolkata
- Achievement 3: Become Rank-1 ASM In Metro Area for 2019
- Achievement 4: 4nd Rank in Metro Area-2020-2021
- Achievement 5: 2nd Rank in Metro Area-2021-2022
- Achievement 6: 1st Rank in Metro Area-2023-2024
Senior Sales Officer
Agro Tech Foods Ltd.
01.2015 - 03.2017
- Achievement: 2016 January promoted from Sales office to Senior Sales office
- Achievement: 2017 April promoted as AREA GROWTH HEAD Jharkhand
Sales Officer
Zydus Wellness Ltd.
01.2014 - 12.2014
- Territory: Kolkata & South Bengal (Howrah, Hooghly, Burdwan, Birbhum, Purulia, Bankura, East & West Midnapur, Murshidabad, North 24 Parganas)
- North Bengal-(Siliguri, Malda)
- Brand Name- Nutralite table spreads, Neutrality Mayonnaise
- ISR team -11
- DSR team-19
ISR
Zanthus Allied service Pvt Ltd (Zydus wellness Ltd)
06.2013 - 12.2013
- Territory-Kolkata North and Central, Burdwan, Hooghly and Howrah
- Brand Name- Nutralite table spreads, Neutrality Mayonnaise
- Achievement - Promoted Sales office in between Six Months
Market Support Executive
Raaj Unocal Lubricant Ltd.
06.2012 - 05.2013
- Job Profile- Sales and Distribution management and dealer management Automotive, Industrial and Agriculture lubricants
- Brand Name Unocal76
- Area-West Bengal (North and South Bengal)
Direct Sales Executive
B.G Distributor Pvt Ltd(P&G)
01.2012 - 06.2012
- Job Profile- Beat wise Retail sales and outlet Coverage for Personal care, Paper care, Healthcare, Laundry product
Education
MBA - Department of Business administration
Kalyani University
05-2011
B.com - undefined
SATH ANNADRAM JAIPURIA COLLEGE
Higher Secondary - undefined
D.D KUMAR ASUTOSH MAIN BOYS
Madyamick - undefined
B.T ROAD GOVT SPONDS
Skills
Basic Computer Knowledge
undefinedOrganisationalexperience
- 12/2024 - Present, Area Sales Manager, Cavinkare Private Limited, West Bengal & Sikkim, Kolkata, 6, 52, 56, 1.5cr Monthly, Deliver topline sales number for the State, Plan and achieve sales and distribution targets, Ensure control on Damage, Returns and Expiry in line with norms, Monitor implementation of Distribution plan across distributor territories, Ensure Financial management by way of timely claims settlement
- 04/2015 - 12/2024, Area Business Manager, Agro Tech Foods Ltd., Kolkata, North 24 Parganas, Nadia, 7, 7, 5, 32, 32, 2cr Monthly, Deliver topline sales number for the Area, Plan and achieve sales and distribution targets, Monitor brand availability, visibility & freshness, Ensure distributor compliance to agreed service levels & credit terms, Achieve FY’18 highest growth index among all east Region, Promoted as the Youngest Area Head in July 2018, Rank-1 ASM in Metro Area for 2019, 1st Rank in Metro Area-2023-2024
- 01/2015 - 03/2017, Senior Sales Officer, Agro Tech Foods Ltd., Kolkata, Promoted from Sales office to Senior Sales office in January 2016, Promoted as Area Growth Head Jharkhand in April 2017
- 01/2014 - 12/2014, Sales Officer, Zydus Wellness Ltd., Kolkata & South Bengal, Nutralite table spreads, Neutrality Mayonnaise
- 06/2013 - 12/2013, ISR, Zanthus Allied Service Pvt Ltd (Zydus Wellness Ltd), Kolkata North and Central, Nutralite table spreads, Neutrality Mayonnaise, Promoted Sales office in between Six Months
- 06/2012 - 05/2013, Market Support Executive, Raaj Unocal Lubricant Ltd., Sales and Distribution management, West Bengal, Kolkata
- 01/2012 - 06/2012, Direct Sales Executive, B.G Distributor Pvt Ltd (P&G), Beat wise Retail sales and outlet Coverage, Kolkata
Personal Information
- Date of Birth: 05/01/87
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Summaryofskillsandexperience
13, AREA SALES MANAGER, Cavinkare Private Limited, West Bengal & Sikkim, Kolkata, Achieve product wise, rupee wise and territory wise sales on monthly, quarterly and annual basis., Provide leadership and direction to sales team to achieve sales objective.
Disclaimer
I confirm that the information provided by me is true to my best of knowledge and belief.
Timeline
Area Sales Manager
Cavinkare Private Limited
12.2024 - Current
Area Business Manager
Agro Tech Foods Ltd.
04.2015 - 12.2024
Senior Sales Officer
Agro Tech Foods Ltd.
01.2015 - 03.2017
Sales Officer
Zydus Wellness Ltd.
01.2014 - 12.2014
ISR
Zanthus Allied service Pvt Ltd (Zydus wellness Ltd)
06.2013 - 12.2013
Market Support Executive
Raaj Unocal Lubricant Ltd.
06.2012 - 05.2013
Direct Sales Executive
B.G Distributor Pvt Ltd(P&G)
01.2012 - 06.2012
B.com - undefined
SATH ANNADRAM JAIPURIA COLLEGE
Higher Secondary - undefined
D.D KUMAR ASUTOSH MAIN BOYS
Madyamick - undefined
B.T ROAD GOVT SPONDS
MBA - Department of Business administration
Kalyani University
Similar Profiles
Arpan JainArpan Jain
Management Trainee at Cavinkare Private LimitedManagement Trainee at Cavinkare Private Limited
Deepa SDeepa S
Senior Associate Scientist at CavinKare Private LimitedSenior Associate Scientist at CavinKare Private Limited
TEJA PHANI KUMAR MTEJA PHANI KUMAR M
Team Leader - Packaging Development at Cavinkare Private LimitedTeam Leader - Packaging Development at Cavinkare Private Limited
Soumyadeep NagSoumyadeep Nag
Intern at AI Institute of South Carolina (AI @ USC)Intern at AI Institute of South Carolina (AI @ USC)
INDRAJIT MAJUMDARINDRAJIT MAJUMDAR
Management Trainee at Gitanjali Finance Private LimitedManagement Trainee at Gitanjali Finance Private Limited