Tanuja Ratnaparkhi

A writer with a good understanding of language and an eye for detail. I take joy in creating engaging content & strategically distributing it to help brands grow.

Over 6 years of professional experience across content creation & content marketing roles. Adept at curating & distributing creative content of all formats while complying with SEO guidelines. Proficient with deploying marketing tools such as Google Analytics, WebEngage, Wordpress, Asana & likewise.

Overall, I am passionate about staying up-to-date on the latest trends and best practices in the digital marketing landscape, and I am dedicated to helping businesses achieve their marketing goals through innovative and data-driven strategies.

• CUCUMBER AWARD - Single-handedly managed the content requirements within 6 months of joining the organization.
• SPOT AWARD (PROBLEM-SOLVING) - Lead a team of 5 to come up with an optimised and sustainable solution for end-to-end ROI calculation.
• EXTRA-MILE AWARD - With 0 investment, converted blog & social media into an organic lead generation machine.
• TEAM SPOT AWARD - Worked with video team to curate effective explainer videos for our SaaS products as well as Inventory Management Solution.
• INTERNATIONAL PRESS NAGPUR MUN'17 - Issued by United Nations Information Center for India and Bhutan

Advanced Google Analytics

MARKETING-BASED PROJECTS

• ROI Calculation - Team lead for a marketing based project to calculate ROI. Managed a team of 5 to collaborate & ideate the most optimal way to calculate the ROI for our organization.
• Lead Generation through Blogs - Successfully converted the org blog into a lead generation medium with content, SEO, UI/UX in mind. A/B tested various lead generation strategies. Brought 2 high-ticket clients every month.
• Re-branding - Worked as an active member of the team that rebranded Bizongo. Internal & external collaborations to ensure everything is perfectly in place when we introduce the organization as a brand to the world. Word from the CEO - https://www.linkedin.com/posts/aniket-deb-a2859946_itsbizongolife-itsrefreshing-activity-6481533105395068928-8LFN.
• Organic Lead Generation through Social Media - While social media does not serve as an ideal platform for our industry niche, I worked to expand the horizon & convert social media channels into an active lead generation medium through various strategies. Also, increased Youtube views, watch time & subscribers by ~15%
• Website Revamp - Complete site revamp including messaging, site architecture & UI/UX. An active member of the revamp team in the process end-to-end. Curated the content, suggested site arch & UI/UX changes basis user journey understanding and took care of the CMS. (https://www.bizongo.com/)
• Marketing-Based Sales Enablement - Developing a market-driven sales enablement strategy to ensure quality inbound leads & faster ways to close sales deals.

ANDROID APPLICATIONS 

• IoT Door - Android application based on Internet of Things. The app would notify the user about the door status when away from home with an objective to prevent theft.
• Menu Visuals - Android application that provides visual representation of food while ordering at a foreign and authentic restaurant, enabling ease of ordering even when unaware of a certain language.

• BIZONGO'S WEBSITE - Curated content across the website bizongo.com. Single-handedly created the page- platform.bizongo.com/partner-hub
• FINANCE BLOG MANAGEMENT - Content editing and image creation using Canva for myinvestmentadvise.com/blog