Tracy Barse
Waterloo
Summary
Dynamic marketing professional with a proven track record at DeKalb County Council on Aging, with 30 years of experience enhancing community engagement and increasing membership through innovative activities. Skilled in marketing and real relationship building, I excel in creating impactful content that drives brand awareness and fosters collaboration, achieving over 1,000 monthly visits to our center, and continual relationship building in DeKalb County, Noble County, Allen County, Steuben County, and beyond.
Overview
11
11
years of professional experience
Work History
Marketing and Activities Coordinator
DeKalb County Council on Aging
07.2023 - Current
- Coordinate, plan, develop and implement activities designed to enrich lives of Seniors in DeKalb County and beyond.
- Enhance participant engagement by incorporating creative activities and events into the daily schedule. This has increased our membership to over 1,000 visits to our center monthly!
- Create real relationships with Seniors and other community members to foster growth, awareness and sponsorships.
- Increased online visibility reaching thousands in our community through photos, information, education, brand awareness to name a few.
- Communicate every day to reach out and form new collaborations that bring awareness to our center, participation, sponsorship to DeKalb County Council on Aging.
- Create Digital Social Media Content and Marketing Content for all events and fundraisers that are professional, include consistent branding and brings awareness to the center.
Marketing Strategist and Founder
Grow Real Companies.com
01.2014 - Current
- Organized successful marketing events, while building relationships with potential clients and partners.
- Developed real customer relationships resulting in long term collaborations.
- Conducted thorough market research to identify new business opportunities and areas for growth.
- Designed visually engaging promotional materials that boosted overall campaign effectiveness.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Streamlined social media presence, resulting in improved audience reach and engagement.
- Organized successful fundraising opportunities from start to finish.
Education
Certification Honors Program - Administrative & Business
International Business College
Fort Wayne, IN05.1987
Skills
- Marketing
- Community outreach
- Social media marketing
- Content creation
- Fundraising coordination
- Market research
- Visual design
- Brand awareness
- Effective communication
- Relationship building
- Team collaboration
- Non-profit Experience
- Senior Living Experience
Timeline
Marketing and Activities Coordinator
DeKalb County Council on Aging
07.2023 - Current
Marketing Strategist and Founder
Grow Real Companies.com
01.2014 - Current
Certification Honors Program - Administrative & Business
International Business College
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