TRACY TITUS

Key Responsibilities

Role Overview: School Development Officer
VIBGYOR Group of Schools

The School Development Officer (SDO) supports the Principal and Cluster Principal in overseeing the strategic, operational, and administrative functions of schools within a designated cluster. This role plays a pivotal part in enhancing coordination, streamlining processes, ensuring compliance with organizational standards, and fostering a productive and inclusive environment for both staff and students.

• Assist in developing and implementing regional strategies aligned with VIBGYOR’s vision and goals.
• Support school leadership in executing initiatives to enhance academic outcomes, student engagement, and overall operational efficiency.
• Oversee day-to-day school operations, ensuring alignment with internal policies and best practices.
• Coordinate the collection and analysis of data related to attendance, administrative functions, and extracurricular activities.
• Facilitate the planning and execution of teacher training programs and workshops.
• Assist the Principal in budget planning and utilization.
• Support revenue tracking and initiate cost optimization strategies.
• Coordinate admission campaigns and parent engagement efforts to boost enrolment.
• Act as a liaison between the school Principal and Cluster Principal.
• Organize and participate in stakeholder meetings to address concerns, gather feedback, and promote constructive outcomes.
• Assist with recruitment, onboarding, and orientation of staff as directed by the school leadership.
• Support staff performance evaluations and professional development programs.
• Foster a positive and collaborative work culture within the school cluster.
• Ensure schools comply with local educational regulations and internal governance policies.
• Conduct regular audits to identify compliance gaps and assist in implementing corrective measures.
• Build and maintain partnerships with preschools, corporates, and academies to support growth and outreach.
• Manage the school's presence on social media platforms such as Instagram and Facebook.
• Ensure timely and relevant content is shared across platforms.
• Handle all public relations and communication-related responsibilities.
• Guide academic and operational teams on recent developments and updates.
• Conduct mock sessions and support initiatives aimed at personal and professional growth for staff.

• Responsible for the development and successful implementation of a strategic plan and to ensure that the following strands are brought together under one umbrella: Admissions - to oversee pupil recruitment, develop and implement recruitment strategies and ensure that the school's targets are met; responsible for all aspects of the school's admission process with a view to maximize the number of enquiries, visits, registrations and joiners, whilst ensuring that retention levels remain strong.
• Marketing - to take responsibility for the development and implementation of the marketing strategy for the whole school and to promote and develop the school's image and reputation.
• Communications - to oversee and maintain continuous dialogue and feedback with key internal and external stakeholders, ensuring that the school communicates in a consistent, professional and prompt manner.
• Events - management of events like open days, webinars, including social events and special occasions.
• Responsible for developing a dovetailed admissions and marketing strategy and supporting action plans detailing the activities designed to meet the strategic needs and objectives of the school. Also managed all the budgets associated with these activities and reported regularly to the Principal and the Chairman.
• Responsible for meeting the retention targets by developing and implementing internal events and organizing regular parent feedback sessions.
• Ensured the website is kept up to date and provided content for newsletters, articles and creatives that it is pertinent to target audiences.

• Responsible for achieving the sales target.
• Monitoring the performance of counsellors to ensure the weekly and monthly targets are being achieved.
• Coordinating with the marketing team to understand the marketing activities being done and the expected outcome.
• Managing, training and motivating the sales team to drive revenue growth.
• Regular competitor analysis.
• Ensure interdepartmental collaboration to be abreast with all academic related updates and implementing the same during counseling.
• Focusing on value and need based counseling.
• Identifying areas of development in the team and organizing training support in consultation with the school director.
• Organizing in house events targeting admissions through internal channels like parent, staff referrals and sibling admissions.
• Taking part in educational Expos.

• Counselling parents with regard to the school admission procedure, curriculum and convince them to enroll their children.
• Handling registrations, pre-admissions and final enrollment of students.
• Visiting preschools for preschool tie-ups.
• Maintaining documents of the enrolled students.
• Generating MIS and ERP reports.
• Conducting RWA activities in apartments and societies.
• Collection of fees.
• Handling parent's grievance.
• Effective parent handling at help desk.
• Preparation of school PPT presentation.

• General office maintenance.
• Receiving and sending couriers.
• Handling reception guests and Associate calls.
• Managing and assisting basic arrangements for client visits.
• Giving training and induction to housekeeping supervisors and houseboys.
• Filing of documents, petty cash reports, attendance and leave applications.
• Managing day to day purchases of office requirements, preparing purchase request order and getting approval.
• Specialization in handling back office operations, inter-office correspondence, confidential mails, quotations, monthly billing, cheques, etc.