Traptika Chauhan
Gurgaon
Summary
Proven leader with a demonstrated ability to drive substantial revenue growth and enhance client engagement on leading digital platforms such as Paytm and Disney+ Hotstar Expertise in team management and strategic problem-solving, consistently exceeding annual revenue targets by over 100%. Adept at spearheading innovative partnerships, recognized for exceptional teamwork, collaboration, and a proactive approach. Recipient of prestigious awards and industry accolades for outstanding performance and leadership.
Overview
20
20
years of professional experience
6
6
years of post-secondary education
Work History
National Head - Agency Business and Pre Sales
PVR INOX
11.2024 - Current
- To spearhead the company’s growth in agency partnerships and pre-sales strategy
- Fostering strategic agency collaborations, streamlining pre-sales operations and driving revenue growth across PVR INOX’s media portfolio.
- Enhancing the company’s engagement with agencies, creating impactful solutions that align with PVR INOX’s vision of delivering unparalleled value to its partners.
Head of Agency Business
Paytm
08.2022 - Current
- Scaling Revenue and increasing its overall contribution to Revenue by implementing Strategic Partnerships and Outreach Initiatives
- Developing Proactive Engagement Initiatives and Orchestrating New Client Activation
- Collaborative Cross-Functional Synergy leading to double digit growth in New activation
- Assumed leadership role in harnessing opportunities, particularly in Programmatic and Data Partnerships through driving adoption and establishing innovative revenue streams
- Strategically spearheaded initiatives with agency leadership, facilitating partnership deals with top 10 agencies, resulting in remarkable business growth
Agency Cluster Lead
Disney+ Hotstar
04.2019 - 08.2022
- Demonstrated aggressive revenue growth premier OTT platform by capturing larger share of wallet from both digital video platforms and linear TV
- Achieved through strategic and persuasive sales pitches, coupled with creation of impactful, customized narratives
- Exceeded annual revenue targets by over 100% consistently for 3 years on high-impact sports properties such as IPL and World Cup and other Impact properties on entertainment
- Spearheaded the first time ever Agency Certification initiative at Disney+ certification program - 'The Leap,' – conceptualising and implementing it across core agencies
- Championing strategic and tactical initiatives to consistently nurture robust sales pipeline, proactively addressing challenges, and upholding stringent adherence to internal processes and standard
Business Director
GroupM
04.2015 - 03.2019
- Exercising leadership over vital business units as Head of Accounts, I drove success through integrated planning and effective team leadership
- As business head drove dramatic surge in client ratings, elevating score from 3 to 9 within span of 2 years, This extraordinary accomplishment not only earned two internal global awards, acknowledging its profound impact on business success but also secured nomination in 'Relentless Excellence' category at GroupM awards for two consecutive years
- Strategic innovation paired with flawless execution led to attainment of 'Best Media Innovation on Print' and 'Media Innovation in Mobile,' showcasing outstanding performance on nation's most esteemed media awards platform
- Received accolades in India, earning top honor at prestigious training hosted by GroupM APAC, and globally recognized for being selected as delegate at esteemed Maxus Global Exchange
- Represented India in Vienna, Austria
Business Group Head
GroupM
07.2010 - 03.2015
- Strategic portfolio management for Premium brands of Auto ( Hero Motocorp) and Handset ( Nokia) for above mentioned leading advertisers
- Championed successful launch of Hero Maestro, generating record-breaking sales and significant industry buzz within category
- Was chosen by organisation and sponsored for diploma course in Digital Marketing from NIIT, which was successfully completed
- Spearheaded successful launch of Nokia N8, garnering three prestigious awards at Media Abby Goa Fest
Business Manager
Publicis Groupe
12.2007 - 07.2010
- Directed portfolio strategy for Hewlett Packard consumer range laptops and managed additional key accounts
- Secured Bronze award at Media Abby's Goa Fest in category of 'Best Use of Sponsorship' for HP Pavilion
- Additionally, received Bronze recognition in Worldwide ROI Excellence Awards 2008
Business Executive
GroupM
05.2005 - 12.2007
- Managed GSK portfolio MFD category
- Received 'Appreciation Award' from GSK for outstanding contributions leading to annual brand growth of over 20% and remarkable success of 'Boost Up Project'
Education
MBA - Brand Management And Media Management
MICA
05.2003 - 05.2005
Bachelor of Engineering Technology - Electronics And Telecommunications
Cummins College of Engineering
05.1998 - 05.2002
Skills
Leadership
Timeline
National Head - Agency Business and Pre Sales
PVR INOX
11.2024 - Current
Head of Agency Business
Paytm
08.2022 - Current
Agency Cluster Lead
Disney+ Hotstar
04.2019 - 08.2022
Business Director
GroupM
04.2015 - 03.2019
Business Group Head
GroupM
07.2010 - 03.2015
Business Manager
Publicis Groupe
12.2007 - 07.2010
Business Executive
GroupM
05.2005 - 12.2007
MBA - Brand Management And Media Management
MICA
05.2003 - 05.2005
Bachelor of Engineering Technology - Electronics And Telecommunications
Cummins College of Engineering
05.1998 - 05.2002
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