Summary
Overview
Work History
Education
Skills
Product Portfolio Management
OEM Experience - 2 Years
Experience in Sale - FMCG - 1 Year
Certification
Projects
Timeline
Generic

Trilochan Pati

Noida

Summary

Dynamic Senior Product Manager with a proven track record at Hella Infra Market, excelling in strategic product management and pricing strategy. Spearheaded successful product launches and enhanced revenue generation through effective collaboration and market research. Expert in product lifecycle management, driving value engineering initiatives to optimize costs and improve customer satisfaction. Strategic senior product manager offering advanced knowledge of client acquisition strategy and demonstrated success in maximizing revenue illustrated several years in related roles. Diligent and thorough with an aptitude for increasing brand and product awareness.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Product Manager (Fan, LED Lights, Water Heater)

Hella Infra Market (IVAS)
Noida
11.2024 - Current
  • Managing NPD: Product development, Finalizing (Name, Colors, Aesthetic of Products), Code creation, Packaging development, Product readiness.
  • Sales team coordination, Planning & NPDs availability in warehouses.
  • GTM Strategy: Product prelaunch communication, Product training, Dummy & POSM planning & execution, Final Product launching.
  • Pricing Strategy: Price build-up, Scheme development, Price positioning & P/L.
  • Restructuring price to liquidate slow moving SKUs, COGs reduction by collaboration with Supply chain & Vendors, GM improvement.
  • Sales Training to Sale team, Product awareness, Sales support in regard to Product pricing, Scheme, Additional support, Product Availability, Product Note sharing & much more.
  • PLM: Value Engineering initiative for cost reduction, Liquidation plan for Slow & Dead SKUs, Product features improvement to enhance sale.
  • Portfolio analysis to identify opportunity for NPDs or reduction of excess SKUs across all categories.

Century Led Ltd (Magik)
Kolkata
04.2022 - 11.2024
  • Spearheaded development and launched new range of high efficacy, good aesthetic LED panel and downlights caused a broad market penetration and a good revenue growth.
  • Launched cost-effective LED DOB bulbs, LED batten leading a competitive advantage.
  • Provide best price advantages to my channel partners through regular working on key products & collaboration with supply chain and development teams.
  • Experienced in conducting market research to understand of new products opportunity, competitors’ movements, pricing, trend to develop a best product strategy.
  • Collaborate with MarCom team for product positioning, messaging, catalog design, price list, packaging and to plan & execute different promotional activities.
  • Completely responsible for new product development, pricing, PLM.
  • Leading NPD (New LED Lights, Solar, Small Appliances)
  • Achieved best annual performance award in 2023-2024.

Clair Electronics
Noida
06.2020 - 08.2021
  • Collaboration with sale team, conduct market research to find best opportunity for new products, competitive landscape was my prime job.
  • Organized product features improvement program by measuring different KPIs, listing users feedback and with collaboration of Sales team in PAN India and internal engineering teams.
  • Product life cycle management, strategy making to liquidate slow-moving SKUs was one of the responsibilities.

Bluebird Lights
New Delhi
08.2016 - 04.2019
  • Developed NPD including LED downlights, LED panel lights, Spot Lights, LED drivers.
  • Responsible for Product benchmarking.
  • Market research and finding new scope for features improvement & new development.

Education

B. Tech - Electronics And Instrumentation

Uttar Pradesh Technical University
Lucknow, India

Executive MBA - Marketing

Indian Institute of Management
Sambalpur, Odisha, India

Skills

  • Collaboration and teamwork
  • Strategic product management
  • Customer satisfaction
  • Analytical problem solving
  • Strategic product management
  • Product planning
  • Market research
  • Pricing strategy
  • Product lifecycle management
  • GTM strategy
  • Sales training
  • Competitive analysis
  • Revenue generation
  • Excel proficiency
  • PowerPoint expertise
  • Office suite skills
  • Product launches
  • Product enhancement strategy

Product Portfolio Management

FAN  Ceiling fan (Induction & BLDC)                      

  • Economy range
  • Economy Deco Range
  • Standard range
  • Decorative range
  • Premium range
  • Lifestyle range

TPW Fan

  • Plastic range
  • Metal range

Exhaust Fan

  • Plastic range
  • Metal range

LED Lights

  • Bulbs
  • Batten
  • Ceiling Lights
  • Flood Lights
  • Street Lights
  • Decorative lights(Indoor & Outdoor)
  • Emergency lamps

Appliance

Water Heater

  • Instant Water Heater
  • Storage water Heater( Economy , Standard & Premium range)

Kitchen Appliances 

  • Mixer & Juicer
  • Blender
  • Chopper
  • Kettle
  • Induction cooktop
  • Sandwich maker

OEM Experience - 2 Years

Kandela Innovations – Mumbai, 09/2021 – 04/2022

  • Developed a product quality improvement tracking system, collaborating with the quality team, leading to a significant improvement in product quality, and resulting in customer happiness
  • Identified bottlenecks, took corrective action, and reduced product development and launching time by 30%
  • Released LED panel lights, inverter lamps, and LED spot lights had price advantages over the competition and led to a satisfactory change in sales and revenue

Chetna Electronics - Delhi NCR, 05/2019 - 03/2020

  • Developed a new cost-effective LED product series, including LED bulb (0.5W-50W), LED batten (5W to 50W), and LED downlight (3W-50W), which accelerated the new customer acquisition rate
  • Responsible for understanding customer requirements and developing new products
  • NPD, pricing, customer relationship, and competitor analysis were my core profile

Experience in Sale - FMCG - 1 Year

Post MBA //- Experienced  Sales Enablement  // FMCG Segment - Weekend Freelancing 

Certification

Tinker Labs - Design Thinking

Projects

P1 - Title – Business Process Reengineering, Industry: Consumer LED lighting and appliances, Duration: 3 months, IIM Sambalpur

Timeline

Senior Product Manager (Fan, LED Lights, Water Heater)

Hella Infra Market (IVAS)
11.2024 - Current

Century Led Ltd (Magik)
04.2022 - 11.2024

Clair Electronics
06.2020 - 08.2021

Bluebird Lights
08.2016 - 04.2019

B. Tech - Electronics And Instrumentation

Uttar Pradesh Technical University

Executive MBA - Marketing

Indian Institute of Management

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