Trina Ghatak

Work History

Team Lead – Google Ads

TDCX Digilab India Pvt Ltd

03.2024 - Current

Team Leadership: Led cross-functional sales team of 12+ Google Ads consultants in outbound upselling activities across North America & Canada markets, managing operational budgets of $500K+ quarterly while implementing streamlined workflow processes that achieved 125% of quarterly sales targets and generated $2.3M annual revenue through strategic account expansion and operational efficiency improvements.
Process Optimization & Workflow Management: Analyzed client performance data and business requirements using CRM systems to develop tailored upselling strategies, implementing process optimization initiatives that resulted in 40% increase in account expansion revenue and 30% improvement in operational workflow efficiency.
Process Optimization & Workflow Management: Establish KPI frameworks and quality control processes, conducting weekly and quarterly business reviews with stakeholders to ensure performance standards and identify growth opportunities
Staff Development: Provide data and insights to team leads to support their performance management activities, including regular performance reviews and coaching sessions. Conducted trainings for agent to improve their skills which has led to 30% increase in performance.
Cross-Functional Collaboration & Communication: Partner with HR, sales leadership, and client stakeholders on strategic workforce planning, recruitment efforts, and organizational structure optimization while maintaining clear communication channels across all departments
Budget Management & Financial Analysis: Oversee resource allocation and budget planning for sales operations, conducting financial analysis to optimize cost-per-acquisition and revenue generation across multiple client portfolios

PPC – Assistant Manager

Gus Education India

12.2022 - 03.2024

Company Overview: Hyderabad
Paid Advertising Management: Managed cross-platform digital marketing team of 8+ specialists across Google Ads and Microsoft Advertising, optimizing multi-channel campaigns with combined monthly budget of $500K+ and achieving 28% improvement in cost-per-acquisition.
Data-Driven Decision Making & Analysis: Leveraged advanced analytics and performance data to make strategic decisions, conducting deep-dive analysis of campaign metrics, conversion rates, and ROI to drive optimization strategies that improved overall performance by 25%
Spearheaded integrated digital marketing strategies across 6+ verticals using marketing automation platforms, resulting in 45% increase in brand visibility and 60% improvement in lead generation through omnichannel campaign optimization and cross-functional collaboration.
Performance Reporting & Stakeholder Communication: Created and delivered detailed performance reports and strategic recommendations to international clients through structured weekly, monthly, and quarterly review processes, maintaining clear communication channels with C-level executives and key decision-makers while providing actionable insights for business growth
Cross-Functional Team Leadership & Management: Led and managed diverse marketing teams across multiple departments, fostering collaboration between PPC specialists, creative teams, and account managers to ensure seamless campaign execution and knowledge sharing
Team Leadership & Staff Development: Discover training needs and provide coaching and guide team through career-defining opportunities.
Campaign Strategy & Optimization: Developed and executed comprehensive digital brand strategies and PPC campaign optimization frameworks across key digital marketing channels, implementing A/B testing protocols and bid management strategies for maximum performance. Managed high-value client portfolios with $100K+ monthly ad spend per platform, implementing advanced bidding strategies and audience segmentation that delivered 35% ROI improvement and $1.2M annual cost savings through performance optimization.

Team Lead – Google Ads

Regalix Indian Pvt Ltd

07.2022 - 11.2022

Company Overview: Hyderabad
Team Leadership & Staff Development: Led and mentored outbound AdWords consultation teams across 6 international markets (Australia, Singapore, North America, Canada, Malaysia, Philippines), implementing comprehensive staff development programs that improved team performance by 30%
Process Optimization & Workflow Management: Streamlined consultation workflows and standardized client requirement analysis processes, reducing response time by 40% and improving solution delivery efficiency
Budget Management & Financial Analysis: Managed operational budgets and conducted financial analysis to optimize resource allocation across multiple markets, ensuring cost-effective campaign delivery and ROI maximization
Performance Management & Quality Control: Implemented performance tracking systems and quality control frameworks, conducting regular performance reviews and establishing benchmarks that increased team productivity and client satisfaction
Cross-Functional Collaboration & Communication: Facilitated strategic communication between sales teams, client stakeholders, and internal departments, ensuring seamless project execution and maintaining strong client relationships through effective stakeholder management

Quality Analysts – Google Ads

Regalix Indian Pvt Ltd

07.2021 - 06.2022

Quality Assurance Operations: Audited 50+ Google Ads campaigns monthly, ensuring 100% compliance with advertising policies and best practices
Process Improvement: Analyzed performance data to identify quality gaps, providing actionable feedback that improved campaign optimization by 20%
Risk Management: Ensured complete compliance with Google's advertising policies, mitigating potential account risks and violations
Reporting & Analytics: Generated comprehensive quality reports and trend analyses, driving data-informed improvements in team performance
Training Operations: Developed and implemented quality training, process training and product training programs addressing recurring issues and enhancing team capabilities

Account Strategist

Regalix Indian Pvt Ltd

03.2020 - 06.2021

Company Overview: Hyderabad
Client Consultation: Conducted strategic AdWords consultations, identifying business requirements and formulating targeted online marketing solutions
Budget Optimization: Helped clients optimize advertising budgets, achieving average ROI improvements of 30%
Relationship Management: Built and maintained strong relationships with key decision-makers, serving as trusted advisor for digital advertising needs
Cross-Functional Collaboration: Worked with internal Google teams (Product, gTech, Sales) to resolve complex issues and deliver integrated solutions
Strategic Thinking : Developed comprehensive digital marketing strategies for 40+ clients, leveraging multi-channel approach including paid search, display advertising, and remarketing campaigns to drive lead generation and customer acquisition
Mentorship: Mentored junior team members, providing guidance and support in their professional development as account strategists.

Business Development Manager

Boon Education

06.2019 - 02.2020

Sales Operations: Managed end-to-end sales processes, achieving enrollment targets through strategic prospecting and consultative selling
Business Development: Identified and qualified new business opportunities, expanding client base across educational institutions
Market Analysis: Analyzed market trends and competitor offerings to inform positioning strategies and sales approaches
CRM Management: Maintained robust sales pipeline and client data systems, ensuring accuracy and timely updates for strategic decision-making

Career Development Executive

Jaro Education

01.2019 - 05.2019

Sales Operations: Managed end-to-end sales processes, achieving enrollment targets through strategic prospecting and consultative selling
Business Development: Identified and qualified new business opportunities, expanding client base across educational institutions
Market Analysis: Analyzed market trends and competitor offerings to inform positioning strategies and sales approaches
CRM Management: Maintained robust sales pipeline and client data systems, ensuring accuracy and timely updates for strategic decision-making

Project Trainee [Corporate Services]

CESC Limited

07.2018 - 08.2018

Understand production and distribution year after year on certain region and analysis to understand what can be upcoming trend of the market.

Sales and Marketing and Customer Service

Vawsum Schools Private Limited

08.2016 - 09.2016

Creating market awareness about the product by visiting different educational institutions and selling them and providing them with post sells services.

Sales and Marketing

Eazycoach Educational Solutions Private Limited

07.2015 - 07.2015

Interact with students and coaches from all around the world and help them with the platform through social media and help in creating short term and long-term marketing strategies.

Summary

Overview

Work History

Team Lead – Google Ads

PPC – Assistant Manager

Team Lead – Google Ads

Quality Analysts – Google Ads

Account Strategist

Business Development Manager

Career Development Executive

Project Trainee [Corporate Services]

Sales and Marketing and Customer Service

Sales and Marketing

Education

MA - Energy Economics

B.Sc. - Economics Honors

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Skills

Accomplishments

Timeline

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