Trina Mukherjee
BRAND DEVELOPER & MARKETING STRATEGIST
Kolkata,WB
Summary
A highly experienced marketer with over 13 years in marketing, branding, and communications. Adept at adapting advanced thinking with creative solutions for complex challenges, especially using new-age social media. Proven track record in crafting and executing comprehensive marketing strategies for luxury hospitality brands, driving visibility, market share, and elevating guest experiences. Expertise includes brand management, product launches, digital growth, revenue generation, strategy building, conversion optimization, team training, stakeholder management, and public relations for local and national reach.
Overview
20
20
years of professional experience
5
5
years of post-secondary education
Work History
DIRECTOR OF MARKETING & COMMUNICATIONS
ATMOSPHERE CORE, OZEN MANSION KOLKATA
09.2024 - Current
- Developed comprehensive pre-opening campaign strategy and launch plan for the new luxury property.
- Leading the establishment of the brand's luxury positioning both locally and nationally, ensuring a distinct market presence.
- Overseeing all marketing and communication efforts, including digital and e-commerce strategy development, to build anticipation, drive growth, and optimize SEO for maximum online visibility and initial bookings.
DIRECTOR OF MARKETING
HILTON HOTELS, CONRAD BENGALURU
07.2023 - 09.2024
- Built and maintained a strong brand identity across all marketing channels and touchpoints, ensuring consistency.
- Developed and implemented innovative marketing strategies aligned with business objectives, resulting in increased brand awareness and revenue growth.
- Leveraged digital platforms, including social media, SEO, and content marketing, to enhance online presence and engage with target audiences effectively.
- Demonstrated strong leadership skills with a track record of building and managing high-performing marketing teams.
- Fostered a collaborative work environment to drive creativity and innovation.
- Proficient in planning and executing successful showcase events, from intimate gatherings to large-scale luxury events, contributing to brand positioning and customer loyalty.
MARKETING AND PR CONSULTANT
01.2022 - 05.2023
- Played a pivotal role as a Marketing Consultant for the successful launch of Courtyard by Marriott Shillong.
- Demonstrated expertise in driving public relations for a leading PR company, enhancing brand visibility, customer engagement, and revenue growth for esteemed clients such as Hard Rock Cafe Kolkata, Yauatcha Kolkata, Monkey Bar, and Marriott International hotels in East India.
- Proven ability to develop and execute effective marketing strategies, creating impactful campaigns, and establishing strategic partnerships.
CLUSTER SENIOR MARKETING MANAGER-MULTI PROPERTY
JW MARRIOTT KOLKATA, COURTYARD BY MARRIOTT SILIGURI & FAIRFIELD BY MARRIOTT KOLKATA
01.2019 - 04.2022
- Successfully led launches of JW Marriott Kolkata, Courtyard by Marriott Siliguri, and Fairfield by Marriott Kolkata.
- Developed and implemented a robust cluster marketing strategy, driving revenue and traffic through effective activations and digital tools.
- Leveraged strategic partnerships and associations to support brand management and surpass revenue targets.
- Expert in budget planning, media relations, and executing comprehensive 360 integrated marketing campaigns.
- Established and managed social media platforms, achieving highest engagement and maintaining a 100% content score, highest follower and reach.
- Successfully executed the 'Shaadi by Marriott Campaign,' resulting in 269 weddings and social events.
SENIOR MARKETING MANAGER
JW MARRIOTT KOLKATA
01.2016 - 01.2018
MARKETING MANAGER
JW MARRIOTT KOLKATA
01.2016 - 12.2016
MARKETING MANAGER
ALOFT CESSNA BUSINESS PARK, BENGALURU
01.2013 - 12.2014
- Successfully contributed to the launch of Aloft Cessna Business Park Bengaluru, responsible for developing and executing comprehensive marketing strategies.
- Acted as the brand custodian, ensuring consistent communication infrastructure, public relations activities, and marketing communications plans aligned with the brand identity.
MARKETING MANAGER
COURTYARD BY MARRIOTT MUMBAI INTERNATIONAL AIRPORT
01.2012 - 12.2013
- Led the marketing and communications team at Courtyard by Marriott Mumbai, implementing an integrated plan that encompassed public relations, social media, digital marketing, and brand campaigns.
- Acted as the brand custodian, ensuring consistent brand messaging and execution across all marketing initiatives.
ASSISTANT MARKETING MANAGER
COURTYARD BY MARRIOTT AHMEDABAD
01.2011 - 12.2012
- Independently managed the hotel's marketing and communications functions for a newly launched hotel, overseeing local media relations, brand management, execution of digital marketing and social media trends, budget planning, revenue-generating tactics, and media crisis management.
SENIOR PROCESS CONSULTANT
ACCENTURE PVT LTD, BENGALURU
01.2006 - 12.2008
- Led offsite and international pilot projects for British Telecom, successfully transitioning the Pensions process from Milton Keynes, UK, and HR processes from Chesterfield, UK to Accenture Bengaluru Service Delivery Centre.
- Managed the end-to-end transition process, ensuring smooth knowledge transfer, effective communication, and seamless integration.
Education
Master of Arts - Masters in Communications
University of Leeds
United Kingdom 04.2008 - 01.2010
Bachelor of Arts - Bachelors in Communicative English
Loreto College, Calcutta University
01.2003 - 01.2006
Skills
Integrated marketing strategy
undefinedInterests
Reading
Food & Culinary Enthusiast
Travel & Culture
Animal Lover
Projects Handled
- Consulted as independent marketing support for Courtyard by Marriott Shillong launch, 01/01/23 - 03/31/23
- Pre-opening task force support - JW Marriott Singapore South Beach, 03/06/17 - 03/26/17
- Pre-opening task force support - JW Marriott Bengaluru, 06/01/13 - 07/31/13
- Projection Transition HR pension process from Milton Keynes, UK, from client site to Bangalore, Service Delivery Centre, Accenture
Awards
- Hotelier Web Trina Mukherjee - listed in Power 25 Marketing & PR talents, 2021
- Best National PR Person of the year, IHA BW Hotelier Awards, 2019
- Marketing & Communications Person of the year, Food Food Awards, East Summit, 2018
- Numero Uno Award at Accenture Pvt Ltd, Bengaluru, 11/30/07
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Nepali
Intermediate (B1)
Timeline
DIRECTOR OF MARKETING & COMMUNICATIONS
ATMOSPHERE CORE, OZEN MANSION KOLKATA
09.2024 - Current
DIRECTOR OF MARKETING
HILTON HOTELS, CONRAD BENGALURU
07.2023 - 09.2024
MARKETING AND PR CONSULTANT
01.2022 - 05.2023
CLUSTER SENIOR MARKETING MANAGER-MULTI PROPERTY
JW MARRIOTT KOLKATA, COURTYARD BY MARRIOTT SILIGURI & FAIRFIELD BY MARRIOTT KOLKATA
01.2019 - 04.2022
SENIOR MARKETING MANAGER
JW MARRIOTT KOLKATA
01.2016 - 01.2018
MARKETING MANAGER
JW MARRIOTT KOLKATA
01.2016 - 12.2016
MARKETING MANAGER
ALOFT CESSNA BUSINESS PARK, BENGALURU
01.2013 - 12.2014
MARKETING MANAGER
COURTYARD BY MARRIOTT MUMBAI INTERNATIONAL AIRPORT
01.2012 - 12.2013
ASSISTANT MARKETING MANAGER
COURTYARD BY MARRIOTT AHMEDABAD
01.2011 - 12.2012
Master of Arts - Masters in Communications
University of Leeds
04.2008 - 01.2010
SENIOR PROCESS CONSULTANT
ACCENTURE PVT LTD, BENGALURU
01.2006 - 12.2008
Bachelor of Arts - Bachelors in Communicative English
Loreto College, Calcutta University
01.2003 - 01.2006
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