Summary
Overview
Work History
Education
Skills
Interests
Timeline
Hi, I’m

Tripesh Das

Digital Marketing & Analysis
New Delhi
Tripesh Das

Summary

Proven skills in increasing customer engagement and business visibility in online searches through successful Digital Marketing Strategies. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.

Overview

18
years of professional experience
11
years of post-secondary education

Work History

Creative Factor Integrated Marketing Pvt.Ltd., Delhi

Digital Marketing Specialist
2023.04 - Current (1 year & 5 months)

Job overview

  • Create and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Implemented new strategies to improve click-through rates and conversion.
  • Optimized company website to improve engine ranking, user experiences and conversion rates.
  • Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
  • Created social media content with innovative brand messaging to support new product launches.
  • Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
  • Managing B2B clients like Schneider Electric, Himel and Volvo CE, India
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements
  • Implemented new strategies to improve click-through rates and conversion
  • Managed digital projects from initial concept through final implementation and live monitoring
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management
  • Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement
  • Created content strategies for digital media
  • Evaluated market trends to stay current on consumer and competitor changes
  • Optimized company website to improve engine ranking, user experiences and conversion rates
  • Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy
  • Implemented marketing automation tools to streamline and automate repetitive marketing tasks
  • Directed high-value marketing program with consistent adherence to deadlines and budget constraints

Creative Factor Integrated Marketing Pvt.Ltd, Delhi

Partner, Head of Creative Studio Operation
2014.05 - 2023.03 (8 years & 10 months)

Job overview

    • In-charge of creative communication deliverables, meeting client expectation, developing production plan, guiding & assigning task list to team.
    • Initiate research based digital media campaigns, Performance Marketing, B2B Digital Brand Awareness Strategy, Search Engine Marketing Strategy, Social Media Marketing, CPC & PPC led campaigns etc.
    • Video Content Production Management: Concept, Storyboarding, Video Editing, Motion Graphics, Production Planing & Execution, Production Team Management, External Partner Resourcing & Management etc.
    • Management business accounts like Schneider Electric, Essilor India, Dassault Systemes and Fujitsu, India
    • Training & Coaching New Talents: Art & Design, Video Edits, Visual Storyboarding, Website/Apps UI & UX, Digital Marketing & Analysis, Social Media Marketing, Business operations, Work Management, Team Building etc.

Creative Factor Integrated Marketing Pvt.Ltd., Delhi

Business Operations Lead, North India
2009.09 - 2014.05 (4 years & 8 months)

Job overview

  • Setting up Brand Office in Delhi. Infrastructure Management, Talent & Resource Management, Extended Business Partners / Vendor Management.
  • Developed Business Accounts, aligned to organization's vision. Maintained positive branch revenue.
  • Operations driven business support for organizations key B2B business accounts: Event Management, ATL & BTL market activations, Social Media Management, Website design & development, Video production etc.
  • Extended Client Relationship Management: managed client's like Schneider Electric, Fujitsu, Essilor, GKB Optics, Reliance Digital etc.

Blue Leaf Entertainment, Noida

Executive Producer
2006.02 - 2009.03 (3 years & 1 month)

Job overview

  • Supervised production team of more than 25 professionals to meet the National Television Broadcast program content (Infotainment, Entertainment & Documentaries)
  • Successfully delivered more than 35 hours of monthly broadcast quality content to Zee Networks, Zee Jagran, Azad News, Doordarshan etc.
  • Successfully managed and accelerated the production-house business revenue targets in coordination with senior business director and creative directors.

Education

Sainik School Purulia West Bengal

High School Diploma
1987.12 - 1994.03 (6 years & 3 months)

University Overview

Indira Gandhi National Open Universities New Delhi

Bachelor of Arts from Sociology
2004.04 - 2007.03 (2 years & 11 months)

University Overview

Asian Academy of Film & Television Noida, India

Master Diploma in Visual Communication from Film And Video Production
2003.04 - 2004.03 (11 months)

University Overview

IIM Rohtak Rohtak

EEP Strategic Digital Marketing & Analytics from Digital Communications And Multimedia
2022.09 - 2023.02 (5 months)

University Overview

Indira Gandhi National Open University New Delhi

MBA from Marketing Management
07.2023 - Current

University Overview

Pursuing post-graduation 2 years executive MBA in Marketing Management.

Skills

Marketing strategies

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Interests

Conducting skill based training programs

Making Video Storytelling Content

Learning Business Customer Psychometrics

Learning AI driven business opportunities

Timeline

Indira Gandhi National Open University
MBA from Marketing Management
07.2023 - Current
Digital Marketing Specialist
Creative Factor Integrated Marketing Pvt.Ltd.
2023.04 - Current (1 year & 5 months)
IIM Rohtak
EEP Strategic Digital Marketing & Analytics from Digital Communications And Multimedia
2022.09 - 2023.02 (5 months)
Partner, Head of Creative Studio Operation
Creative Factor Integrated Marketing Pvt.Ltd
2014.05 - 2023.03 (8 years & 10 months)
Business Operations Lead, North India
Creative Factor Integrated Marketing Pvt.Ltd.
2009.09 - 2014.05 (4 years & 8 months)
Executive Producer
Blue Leaf Entertainment
2006.02 - 2009.03 (3 years & 1 month)
Indira Gandhi National Open Universities
Bachelor of Arts from Sociology
2004.04 - 2007.03 (2 years & 11 months)
Asian Academy of Film & Television
Master Diploma in Visual Communication from Film And Video Production
2003.04 - 2004.03 (11 months)
Sainik School Purulia
High School Diploma
1987.12 - 1994.03 (6 years & 3 months)

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Tripesh DasDigital Marketing & Analysis