Summary
Overview
Work History
Education
Skills
Websites
Certification
Academic Project: Study on Walmart's Everyday Low Price (EDLP) Strategy
Academic Project: Stock Price Forecasting using Time Series Analysis
Affiliations
Timeline
Generic

Trishaili Balam

Hyderabad

Summary

Business Analyst specializing in identifying business needs and delivering effective solutions. Expertise in data analysis, project management, and strategic planning, with strong communication skills for engaging stakeholders. Demonstrated success in enhancing operational efficiency and driving growth through innovative strategies and process improvements. Proficient in R, Python, SQL, and various business intelligence tools.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Deputy Manager - Coordination

Cognito Services Pvt Ltd
06.2023 - 03.2025
  • Revamped applications processing system using Zoho CRM, reducing processing time by 30% and saving 20+ hours weekly.
  • Spearheaded the automation of credibility assessments, increasing application accuracy by 25% and reducing manual errors.
  • Lead the development of an end-to-end admissions system on Zoho Creator and Zoho CRM, expected to handle 10,000+ applications annually and improve agent relationship management.
  • Achievements/Tasks

International Student Support Administrator

Wrexham Glyndwr University
Wrexham
03.2023 - 06.2024
  • Assisted over 2,000 international students in their onboarding and transition, leading to a 95% satisfaction rate in student support services.
  • Streamlined immigration support processes, reducing visa processing delays by 40% through improved coordination with the immigration office.
  • Managed the International Inbox, responding to over 100 student inquiries weekly, with an average resolution time of 24 hours.
  • Achievements/Tasks

Business Analyst Internship

StartApp Inc
Bengaluru
07.2019 - 04.2020
  • Conducted in-depth market segmentation of 500+ Indian mobile apps, optimizing targeted marketing efforts and increasing engagement by 20%.
  • Created analytical models using Power BI, reducing reporting time by 50% and enhancing decision-making efficiency.
  • Researched mobile user preferences, influencing product development and increasing user retention rates by 15%.
  • Achievements/Tasks

Data Analyst Internship

Times Internet
Bengaluru
05.2018 - 08.2018
  • Company Overview: Dineout is a popular restaurant reservation platform to enhance the dining experience by providing seamless reservations, offers, and reviews.
  • Developed a logistic regression model in R Studio to measure restaurant customer conversion, improving campaign effectiveness by 40%.
  • Extracted and analyzed over 1 million customer interactions from SMS/email campaigns, identifying key behavioral trends.
  • Automated reporting workflows with Atom scripting and Excel, reducing manual data processing time by 60%.
  • Achievements/Tasks

Digital Marketing Executive

Mastermind Sports Ltd
Bengaluru
10.2015 - 11.2015
  • Managed and analysed campaign performance for Clever Cricket app launch, increasing user engagement by 20%.
  • Developed budget plans using advanced Excel, optimizing resource allocation.
  • Executed email and social media marketing strategies, expanding customer outreach and increasing brand visibility.
  • Achievements/Tasks

Education

MSc - Data Science and Big Data Analytics

Wrexham Glyndwr University
Wrexham, United Kingdom
06-2023

B.Voc - Analytics

Mount Carmel College
Bengaluru, India
06-2017

Skills

  • Research and strategy development
  • R programming
  • Data visualization
  • Python programming
  • Time series analysis
  • Predictive modeling
  • Microsoft Office suite
  • Zoho CRM and Creator
  • Statistical analysis
  • Data mining techniques
  • Data management practices
  • Data modeling concepts
  • Power BI expertise
  • Visio diagramming

Certification

  • R Programming - John Hopkins University
  • Statistics for Data Science with Python - IBM
  • Marketing in a Digital World - University of Illinois at Urbana Campaign

Academic Project: Study on Walmart's Everyday Low Price (EDLP) Strategy

  • Collected and analyzed Walmart’s pricing data using R (rvest for web scraping, tidyverse for data cleaning) to compare price stability with competitors
  • Performed statistical tests (ANOVA, t-tests), and time series analysis to measure price fluctuations and customer purchasing behavior under EDLP
  • Found that Walmart’s EDLP reduced price volatility by 50%, increased repeat purchases by 12%, and led to larger average basket sizes compared to competitors

Academic Project: Stock Price Forecasting using Time Series Analysis

  • Stock price forecasting using time series analysis
  • Conducted a study on the stock prices of the top five American utility companies
  • Developed a time-series forecasting model using ARIMA and LSTM neural networks in R, improved prediction accuracy by 30% compared to baseline models, demonstrating strong financial data analysis capabilities

Affiliations

  • Photography – exploring creative angles and storytelling through the lens
  • Traveling – immersing in new cultures, and experiences
  • Video gaming – strategic thinking and problem-solving through immersive gameplay
  • Playing the guitar – expressing creativity and discipline through music

Timeline

Deputy Manager - Coordination

Cognito Services Pvt Ltd
06.2023 - 03.2025

International Student Support Administrator

Wrexham Glyndwr University
03.2023 - 06.2024

Business Analyst Internship

StartApp Inc
07.2019 - 04.2020

Data Analyst Internship

Times Internet
05.2018 - 08.2018

Digital Marketing Executive

Mastermind Sports Ltd
10.2015 - 11.2015

MSc - Data Science and Big Data Analytics

Wrexham Glyndwr University

B.Voc - Analytics

Mount Carmel College

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Trishaili Balam