Trishanka Parihar

• Learned and adapted quickly to new technology and software applications.
• Organized and detail-oriented with a strong work ethic.
• Proven ability to develop and implement creative solutions to complex problems.
• Worked well in a team setting, providing support and guidance.
• Created engaging content as per the brand voice for different collaterals in American, Australian, Canadian and British English.
• Worked on PR Pitches for International Journals and Magazines to create brand authority and promote brand recognition.
• Worked on Ideas for Social Media, Website Banners, Brand Campaigns and more.

Creating SEO-optimized blogs, webpage copies and service pages for US- and UK-based clients in a digital marketing agency, while simultaneously managing a team of in-house and freelance content writers.

• Approving, reviewing and editing copy for client websites.
• Streamlining functions by developing and implementing internal processes and task management ticket systems.
• Conducting regular content audits to identify gaps and redundancies in content. Creating solutions to correct them.
• Maintaining Excel spreadsheets to manage client projects and deadlines.

• Writing articles for TOI Lucknow's Response and Editorial Teams by reporting on events under their Consumer Connect Initiative.
• Interviewing experts to create well-researched articles on topical issues and current events.
• Created concise, eye-catching headlines and copy to engage reader interest.
• Proofreading and writing coffee table books commissioned by The Times of India.

• Worked on several content-based tasks such as editing and punctuating video transcripts.
• Created blogs and website content across diverse topics and sectors for clients.
• Created well-planned strategies to manage client projects and meet deadlines.

• Utilized writing, research and editing skills to produce engaging and mouth-watering content that resonated with food and travel enthusiasts everywhere.
• Two of my articles, rank above Zomato on Google.
• https://www.myyellowplate.com/best-biryani-in-lucknow/
• https://www.myyellowplate.com/best-kebabs-in-lucknow/

• Created digital and offline content for Shalimar Group, one of leading real estate firms in North India, for different verticals, including their flagship project Shalimar OneWorld and Shalimar Gateway, their upcoming mall.
• Created digital marketing proposals and branding strategies for clients across diverse sectors, including real estate firms, bakeries, furniture brands, and Ayurvedic products.
• Provided writing support in fast-paced environment for variety of public-facing materials.
• Repurposed, created and optimized existing content for use in different mediums.

• Worked on SEO optimization of website and blogs by using tools like RankMath and Yoast SEO.
• Published 2 blogs weekly on behalf of the company and shared them across 6 social media accounts.
• Was responsible for conceptualizing and executing strategy for Social Media and Email Marketing, including content and post creation.
• Supervised data mining and SDR teams for lead extraction.
  Took lead on email marketing strategy and execution.
• Interviewed Project Managers and Sales Team based in U.S. to create insightful Case Studies for different clients across medical, finance, NPO, retail, and logistics industries.
• Created and ran internal hiring ads on Facebook.
• Created internal documents and employee success campaigns for to promote team motivation and success.

• Created innovative content for multi-faceted marketing campaigns across industries, including Education, Health, Real Estate, Jewellery, Fashion, and F&B.
• Conceptualized and created SEO-optimized blogs and website content.
• Worked on multiple, brand-building campaigns for health startup Keeros- to highlight their product range and promote engagement with different consumer groups.
• Conceptualized marketing campaigns for several premium/upcoming brands of a Tier-II City, i.e., Lucknow including National and International brands: Keeros, Oro Constructions, Viraj Constructions, Harsahaimal Shiamlal Jewellers, Bhasin Brothers, Hilton Garden Inn Lucknow, MySchool and La Joie-Early Learning Habitat to name a few.
• Created Social Media Campaigns in vernacular Hinglish for Insurance Samadhan, one of India’s most promising startups also featured on Shark Tank.
• Was responsible for running engagement and promotion-oriented ads on Facebook and Instagram.
• Worked on both Online and Offline Marketing/Branding Collaterals.
  Created Social Media Proposals and Media Plans for Marketing Campaigns.

• Created articles on DIY, Self-Care, and Home Remedies including blogs, video content, YouTube descriptions, and promotional material for U.S. websites.
• Proofread and published content on two WordPress websites.
• Checked video content and descriptions for textual and visual accuracy.

• Worked as a Freelance Content Editor for Oswaal Books, Agra.
• Edited English Language and Literature Books and Sample Papers, Question Banks from classes 9 to 12 for CBSE and other Indian state boards.

Worked as a Researcher for a documentary on Land Grabbing Act in India with NDTV Journalist Mr. Anshuman Tomar, and received a Letter of Recommendation.

• Edited Science and Research Manuscripts submitted by scientists and scholars from Asia, Africa, and Europe.
• Copy edited manuscripts to correct errors, ensure proper formatting and maintain uniformity of language (in terms of British and American spellings) to ready them for publishing.

• Successfully edited entire books from start-to-finish on a variety of diverse topics such as Biology and Ecology of Anguillid Eels, Biology of Damselfishes, and Hybrid Nanomaterials among others.