Trishita Sinha

· Led end-to-end marketing strategies for Corporate Salary Business and Savings Account segments, consistently achieving business growth targets.

· Managed budgets for ATL and BTL campaigns, strategically allocating resources to maximize ROI and minimize costs.

· Pioneered product-customized communication strategies for Corporate Salary Business, resulting in 16 q q% higher customer acquisition and retention rates.

· Developed and executed product-customized communication plans, resulting in increased engagement and loyalty among Corporate Salary clients.

· Collaborated with creative teams to create captivating marketing materials, from digital content to traditional advertising mediums.

· Conducted in-depth research to understand the evolving needs of the target audience, shaping marketing strategies that aligned with customer preferences.

· Utilized data analytics to measure campaign performance, making real-time adjustments for improved effectiveness.

· Nurtured relationships with key stakeholders, fostering a collaborative environment to ensure seamless project execution.

Brands : Times Network that includes 8 channels (News and entertainment channels), Kalpataru

• Successfully managed end-to-end business operations for brands within Times Network (including Times news channels and Times entertainment channels) and Kalpataru.

• Spearheaded ATL, BTL, and Digital activities, devising strategic concepts for campaigns.

• Accountable for meeting business advertising objectives, collaborating seamlessly with diverse teams to craft impactful marketing initiatives.

• Ensured streamlined financial processes to facilitate efficient campaign execution.

Brands: Lodha, Oreo - Mainline

• Managed end-to-end aspects of print product launch & BTL activities
• Oversaw TVC/AV, photoshoots, including creative ideation
• Coordinated creative components, vendors, and logistics
• Collaborated with production houses for smooth execution
• Conducted consumer research, mapping competition
• Developed comprehensive briefs for initiating 360-degree campaigns
• Responsible for managing finances and clearing outstanding issues for all brands
• Played an integral role in new business pitches beyond regular brand responsibilities

Brands: Mahindra Trucks and Buses and CE - Mainline & Digital

• Crafted creative briefs and led a team of designers, creatives, and web developers
• Produced digital/social and branded content, creative concepts
• Led marketing campaigns spanning print, digital, social, video, SEO, SEM, Media team, and email marketing
• Managed day-to-day tasks like billing, reporting, budgeting
• Collaborated with cross-functional teams including Creative and Strategy
• Ensured seamless client experiences through effective teamwork
• Maintained reporting and monitored campaign performance
• Analyzed social media, website metrics, conversions
• Shared valuable data insights with the client

Brands: Tata Structura and Huggies - Website

• Oversaw end-to-end website development management
• Collaborated with SEO, website developers, and design teams
• Created wireframes for the website design process
• Maintained website reports and data insights
• Utilized insights for suggesting enhancements to clients
• Focused on improving website traffic and engagement

Brands : Ceat Tyres, Cadbury Bournvita

• Contributed to the execution of ATL and BTL campaigns
• Conducted comprehensive competition analysis for the brands
• Played a key role in an extensive market research project for Cadbury Bournvita
• Analyzed East Indian Mothers' behavior as part of the research