Troshna Mehra
Mumbai
Summary
Creative design professional offering 5 years of experience in fashion design and apparel production. Proven history of successful collaboration with clients, brand managers and executives to deliver seasonal lines and specialized projects. Identifies target markets and deliver on emerging trends.
Overview
10
10
years of professional experience
Work History
DESIGNER
Shopnika
09.2023 - 12.2023
- Examining market to identify new trends, fabrics and silhouettes
- Designing new collections for every season
- Sourcing for fabrics, trims, laces as per the collection
- Working closely with Masters and Karigars to create new designs and finish work within given timeline.
- Developed innovative design concepts for improved brand recognition and customer engagement.
- Created original artwork for range of print, web and video projects.
OWNER/DESIGNER
Troshna Mehra Label
12.2021 - 07.2023
- Directed daily operations from designing to production, to digital marketing and sales with strong focus on efficiency and resource management.
- Managed purchasing, sales, marketing and customer account operations efficiently.
HEAD FASHION DESIGNER
Yeh Lehenga Nahi Mehenga by Malvika Talwar
06.2018 - 08.2021
- Examined markets to identify new trends, fabrics and techniques, using knowledge to inspire new designs
- Handled end to end production of entire collection and client pieces
- Worked closely with clients to generate desired results of bridal wear collections
- Managed a team of 5+ at a time to timely create collections and production
- Handled a team of karigars to create new trends in embroidery
- Created bespoke embroidery designs matching customer requests and branding
- Worked closely with social influencers and managed to increase social media handle.
ASSISTANT DESIGNER
Disha Doshi Gandhi
- Worked as an assistant designer at DDG which is a Pret and Couture label
- Involved in complete design process from the scratch, sourcing for fabrics, making illustrations
- Worked closely with the masters and karigar for creating the collection in time
- Handled client orders with given deadline
- Creating and experimenting on new silhouettes
- Creating new embroidery samples
- Assisted with branding and marketing.
ASSISTANT DESIGNER
Binaav
02.2017 - 07.2017
- Worked part time as a women's wear designer for their exhibition
- Worked with masters and karigars to get the work done before deadline
- Assisted in designing Indian wear dresses, kurtis and more with handloom fabrics
- Hands on experience working with various handloom Indian fabrics
- Understanding the current trend and improvising accordingly for the brand
- Creating embroidery samples
- Assisted with branding,and marketing on various social media sites.
WOMEN'S WEAR DESIGNER
Being Human Clothing
10.2014 - 01.2016
- Demonstrated teamwork skills by working with a team of 4 members to design and develop styles for the 3 seasons for women's wear (20% of the total brand portfolio) targeting national consumers
- Involving in complete design process from the interpretation of Mood Boards, designing looks according to the trend, fabric sourcing, graphic designing, garment and pattern construction, initial fit sample to PP samples
- Introduced new categories from 4 to 15: Casual wear, denim joggers, leggings, jeggings, casual trouser, outerwear, sweaters, floor length maxi dresses, woven pants, cropped/asymmetrical tees, feminine knitted tops/blouses, trendy polo tees and dresses, rompers
- Successfully designed, sampled and executed in AW15, SS16, with good appreciation 70% of the collection saw the shop floor
- Worked immensely with the master and tailors for pattern making and garment construction
- Developing prints, Graphics and Surface embellishments
- Traveled to Delhi and Tirupur for fabric sourcing and sampling purpose
- Presented seasonal fashion focus with key trends and styles to the MD and the senior management of the company
- Assisted styling for BEING HUMAN look book and campaign shoot with Salman Khan and other celebrities for SS15, AW15, SS16.
INTERN
Ensemble
02.2014 - 03.2014
- Assisted the Head Designer of Ensemble's in house label
- Interned as fashion consultant and reported directly to the store manager meeting our weekly targets
- Communicating with the clients
- Fitting samples for the clients.
Education
Diploma - Fashion Designing
Raffles Design International
2014
Diploma - Fashion Accessories
IITC
2011
Bachelors Degree - Accounts & Finance
Smt. M.M.K College of Commerce & Economics
2010
HSC - Commerce
Jai Hind College
2007
SSC -
Duruelo Convent School
2005
Skills
- Designing
- Illustrations
- Tech Packs
- Texture & Print Development
- Draping
- Client Management
- Adobe Photoshop
- Illustrator
- CorelDraw
- Product knowledge
- Verbal communication
- Time management
- Marketing
- Public Relations
- Networking
- Detail-orientated
- Team player
Timeline
DESIGNER
Shopnika
09.2023 - 12.2023
OWNER/DESIGNER
Troshna Mehra Label
12.2021 - 07.2023
HEAD FASHION DESIGNER
Yeh Lehenga Nahi Mehenga by Malvika Talwar
06.2018 - 08.2021
ASSISTANT DESIGNER
Binaav
02.2017 - 07.2017
WOMEN'S WEAR DESIGNER
Being Human Clothing
10.2014 - 01.2016
INTERN
Ensemble
02.2014 - 03.2014
ASSISTANT DESIGNER
Disha Doshi Gandhi
Diploma - Fashion Designing
Raffles Design International
Diploma - Fashion Accessories
IITC
Bachelors Degree - Accounts & Finance
Smt. M.M.K College of Commerce & Economics
HSC - Commerce
Jai Hind College
SSC -
Duruelo Convent School
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