Trupti Khairmode
Mumbai
Overview
12
12
years of professional experience
1
1
Certification
Work History
Global Assistant Brand Manager - PONDS
Hindustan Unilever Limited
11.2014 - Current
- Led digital launch for Pond's Hydra Light Range, successfully achieving launch quarter target
- Delivered Brand-led growth campaign on Ponds Light Super Light Moisturiser and Ponds Light Moisturiser with consumer test-winning communications, aiding 3X growth with a 120+Cr annual turnover
- Designed strategies for premium innovation with 50+ Cr market potential in the hydration and nourishment range.
Asst. Brand Manager - Vim Matic Dishwasher Portfolio and Premium Liquids
Hindustan Unilever Limited
- Developed digital launch strategy for premium machine-dishwash range, driving incrementality in share by 5% within launch year
- Curated launch plan for Anti Bac liquids to drive brand awareness
- Awarded the U-Play Gold award for #beatthebacteria ramified banner.
Senior Brand Executive- Vim Matic Dishwasher Portfolio and Premium Liquids
Hindustan Unilever Limited
- Developed & executed content strategy for Vim on Digital driving 100% perfect Ecom Scores
- Crafted Digital Campaign with #twistedrecipes, driving 2.9Mn + Organic views
- Collaborated with media and creative agencies for Vim IPL Campaign featuring Sehwag, landing 74Mn impressions with 120mn reach on Hotstar
- Developed launch mix for Vim Scrubbers with business delivery of 2Cr + Cr in first quarter itself.
Senior Brand Executive – Kissan Ketchup
Hindustan Unilever Limited
- Responsible for driving consistent double digital growth of 540 Cr
- Ketchup Business
- Developed strategies to improve the top line of variants portfolio under Kissan Ketchup
- Planning and executing media strategies for optimal reach investment
- Conducted 6P analysis for the overall growth of the brand.
Brand Executive – Kissan Ketchup
Hindustan Unilever Limited
- Drove double digital growth of the 90g Kissan Ketchup pack in 2016
- Managed Kissan Ketchup's biggest campaign- Kissanpur for 2016
- Strategized & executed Home to Home sampling driving penetration and access for value pack in India
- Managed the Inox-Kissan Media partnership for Kissan Sweet and Spicy portfolio in 2017.
Marketing Executive
Sahara Q Shop
09.2012 - 10.2014
- Planned and implemented all the ATL and BTL promotional activities as a part of Brand Building
- Conducting Activations programs to create awareness about Sahara Q and its products
- Coordinated with Sales and Operations team for improving the visibility and sales of the COCO Stores and Franchisee stores
- Implementing in-store Promotional activities to improve footfall and overall sales.
Education
EGMP in Business Administration and Management (General) -
Indian Institute of Management Bangalore
06.2022
Post Graduated with MMS Degree in Marketing -
Janki Devi Bajaj Institute of Management Studies, SNDT University, Mumbai
12.2012
Bachelor of Engineering (BE) in Computer Engineering -
KJ Somaiya College of Engineering, Vidya Vihar, Mumbai
12.2009
Skills
- Brand Building
- Brand Development
- 6P Analysis
- Campaign Management
- Ecommerce
- Consumer Insight
- Digital & Social Media Marketing
- Market Research
- Media Planning
- Performance Marketing
- Competitor Analysis
- Influencer Marketing
Certification
Ecommerce Accelerator, Econsultancy, 09/2021, 09/2024
Awards Scholarships
Gold Price Award- Unilever U Play- Gamified Banner for Vim Anti Liquid, Unilever, 11/2021
Timeline
Global Assistant Brand Manager - PONDS
Hindustan Unilever Limited
11.2014 - Current
Marketing Executive
Sahara Q Shop
09.2012 - 10.2014
Asst. Brand Manager - Vim Matic Dishwasher Portfolio and Premium Liquids
Hindustan Unilever Limited
Senior Brand Executive- Vim Matic Dishwasher Portfolio and Premium Liquids
Hindustan Unilever Limited
Senior Brand Executive – Kissan Ketchup
Hindustan Unilever Limited
Brand Executive – Kissan Ketchup
Hindustan Unilever Limited
EGMP in Business Administration and Management (General) -
Indian Institute of Management Bangalore
Post Graduated with MMS Degree in Marketing -
Janki Devi Bajaj Institute of Management Studies, SNDT University, Mumbai
Bachelor of Engineering (BE) in Computer Engineering -
KJ Somaiya College of Engineering, Vidya Vihar, Mumbai
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