Tuhin Das

My Experience as an Insight Sales Representative in Google Ads

As an Insight Sales Representative for Google Ads, I played a crucial role in helping businesses leverage the power of Google's advertising platform to achieve their marketing goals. Here's a breakdown of some key areas I focused on:

Prospecting and Lead Generation:

• Identified and qualified potential clients: I actively researched and identified businesses that could benefit from Google Ads advertising. This involved understanding their industry, target audience, and online presence.
• Developed targeted outreach strategies: I created compelling outreach campaigns through email, phone calls, or social media to connect with qualified leads and generate interest in Google Ads solutions.
• Presented the value proposition of Google Ads: During interactions with leads, I explained the benefits of Google Ads, including increased brand awareness, website traffic generation, lead acquisition, and improved ROI.

Sales and Account Management:

• Developed customized Google Ads proposals: I tailored proposals based on each client's specific needs and budget, showcasing how Google Ads could address their marketing objectives.
• Negotiated and closed deals: Through effective communication and negotiation skills, I worked with clients to close deals and secure their commitment to Google Ads campaigns.
• Onboarded new clients: I ensured a smooth onboarding process for new clients, setting up their Google Ads accounts, guiding them through campaign creation, and providing initial training.

Client Success and Support:

• Managed ongoing client relationships: I maintained regular communication with clients, monitoring campaign performance, providing performance reports, and suggesting optimizations.
• Identified upselling and cross-selling opportunities: As I monitored client campaigns, I looked for opportunities to recommend additional Google Ads features or services that could further enhance their results.
• Provided ongoing support and troubleshooting: I assisted clients with any questions or technical issues they encountered while using Google Ads.

Data Analysis and Reporting:

• Utilized Google Ads insights to identify trends and opportunities: I analyzed client campaign data to identify areas for improvement, optimize targeting, and maximize ad spend efficiency.
• Generated and presented performance reports: I created clear and concise reports for clients, illustrating campaign performance metrics like impressions, clicks, conversions, and return on ad spend (ROAS).

Staying Current with Google Ads:

• Continuously learned about new Google Ads features and updates: I actively participated in training programs and stayed updated on the latest Google Ads features and best practices to deliver the best possible service to clients.

Overall, my role as an Insight Sales Representative at Google Ads was dynamic and rewarding. I enjoyed the challenge of identifying potential clients, crafting compelling sales strategies, and ultimately helping businesses achieve their marketing goals through the power of Google Ads.

My Experience as a Sr. Associate Operations in Google Ads

As a Sr. Associate Operations Specialist in Google Ads, I played a critical role in supporting both advertisers and internal teams to ensure smooth campaign delivery and troubleshoot any issues that arose. Here's a breakdown of the key areas I focused on:

Campaign Management and Optimization:

• Managed and monitored ongoing client campaigns: I ensured client campaigns adhered to best practices, budgets were optimized, and targeting remained relevant.
• Analyzed campaign performance data: I used Google Ads reporting tools and dashboards to identify areas for improvement and opportunities to enhance campaign performance.
• Implemented optimization strategies: Based on data analysis, I implemented changes to campaign settings, ad copy, keywords, and targeting to improve key metrics like clicks, conversions, and cost-per-acquisition (CPA).

Client Support and Troubleshooting:

• Responded to client inquiries and concerns: I addressed client questions about their campaigns, provided performance updates, and offered troubleshooting assistance for any issues they encountered.
• Escalated complex issues: For technical problems beyond my immediate scope, I identified the appropriate internal team and facilitated a smooth handover to ensure timely resolution.
• Maintained positive client relationships: I fostered positive communication with clients, ensuring they felt heard and supported throughout the campaign lifecycle.