TUHIN DAS
Kolkata
Summary
Senior Content Strategist with 6+ years of experience in content creation and marketing strategy execution across digital channels. Proficient in content management systems, including SharePoint, and adept at integrating AI technologies to enhance content workflows and brand engagement. Demonstrated ability to lead change management initiatives and collaborate effectively with teams to align content strategies with organizational objectives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Content Writer
PartnerOne Capital
Bengaluru
04.2024 - Current
- Amplified web traffic by over 200% via implementation of SEO-driven content strategies
- Executed strategic marketing initiatives that drove revenue growth and improved brand visibility across services.
- Conducted market research and data analysis to shape marketing strategies and evaluate campaign effectiveness.
- Developed tailored content for various service lines, aligning with target audiences to support AI adoption.
- Managed SharePoint sites to ensure content accessibility and engagement while maintaining brand consistency.
- Collaborated with change management and communication teams to promote AI adoption effectively.
Senior Content Writer and Strategist
Viacon Marketing Technologies Ltd.
Kolkata
11.2022 - 04.2024
- Increased social media video engagement by 40% with scripts that resonated with target audiences.
- Created and executed multi-channel digital marketing campaigns, increasing client engagement by 25% on average.
- Performed extensive market analysis, yielding actionable insights that shaped client strategies and amplified ROI on digital marketing campaigns.
- Boosted organic traffic by 175% through SEO-focused blogs and aligning content with customer intent.
- Managed content management systems (CMS), ensuring seamless content delivery, and enhancing user experience.
Content Writer
Han River Technologies Pvt. Ltd.
Kolkata
06.2020 - 11.2022
- Increased conversion rates by 20% through A/B testing and optimization of landing pages, ensuring content met the target audience's needs.
- Created high-converting ad copy and video scripts, contributing to improved brand messaging, and customer engagement.
- Enhanced brand clarity by refining content structure, optimizing for both SEO, and user experience.
Content Associate
Netscribes Inc.
Kolkata
09.2018 - 04.2020
- Managed e-commerce content, boosting website traffic by 40% through strategic optimization.
- Collaborated with e-commerce sellers to create high-impact A+ Content.
- Ensured content compliance with client guidelines, performed audits, and optimized content quality.
- Improved operational efficiency by identifying and addressing content issues proactively, reducing errors by 15%.
Education
Bachelor of Science - Economics
University of Calcutta
01.2014
Skills
- Content strategy and execution
- Copywriting
- Brand management and marketing
- Market research and analysis
- Digital marketing campaigns
- Content creation and management
- Client engagement and relationship building
- Change management
- AI adoption and transformation
- SharePoint and content systems
- Performance metrics and reporting
- Team collaboration and leadership
- Creative campaign development
- E-commerce content management
- CRM strategy
Certification
- Social Media Strategy Certified: HubSpot
- Content Marketing Certified: HubSpot
- Copywriting Course: Great Learning
- Inbound Sales Certified: HubSpot
Timeline
Senior Content Writer
PartnerOne Capital
04.2024 - Current
Senior Content Writer and Strategist
Viacon Marketing Technologies Ltd.
11.2022 - 04.2024
Content Writer
Han River Technologies Pvt. Ltd.
06.2020 - 11.2022
Content Associate
Netscribes Inc.
09.2018 - 04.2020
Bachelor of Science - Economics
University of Calcutta
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