Tuhin Mahanta
Product and Campaign Management
Barrackpore
Summary
Product and Campaign Management leader with over 16 years of experience in telecom and digital services. Proven track record of driving multi-channel customer engagement, executing high-impact product launches, and leading retention and revenue growth strategies. Expert in customer lifecycle management, digital transformation, and stakeholder alignment across large-scale operations.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Customer Retention Head East
NXTDIGITAL Limited
10.2023 - 04.2025
- Company Overview: Hinduja Global Solutions
- Active Base Management
- Churn Management
- Revenue Management
- Set Goal for Team
- B2B Trade Sales, communication, brand promotion with business partners
- Market Research, Analysis, Plan & Implementation of business strategy
- Enhance customer satisfaction
- Cross functional collaboration
- Asset recovery and re-deployment strategy
- New Product launch
- Designing and Execution of campaigns through WhatsApp, Trade portals.
- Go to Market Strategy
Product & Campaign Management
Vodafone Idea Ltd.
09.2015 - 09.2023
- Customer Life Cycle Management
- Customer Segmentation
- Churn & Revenue Management
- Product Management
- New Product development-based Competition, customer Insights and market trend
- Designing New Campaigns
- Digital Campaigns Platform (Clever tap, Vi App, Website, UPI platforms)
- Non-Digital Campaign Platform (SMS , USSD( 121) , 199( UPC Offers) , Tele calling, OBD
- App Content Campaign (HotStar, Zee5, Sony, etc)
- Measuring the campaign ROI for better reach.
- Upsell & Cross sell for Revenue enhancement
- Complaint resolution
- Go to Market Strategy
- Campaign Automation
- Vendor Management
Product & Campaign Management
AIRCEL- Dishnet Wireless Ltd.
02.2014 - 09.2015
- Customer Life Cycle Management
- Customer Segmentation
- Product Management
- Market planning & Strategy
- New Customer Acquisition
- Churn Management
- Go to Market Strategy
- Trade Offer
Marketing Consultant
Flytxt Mobile Solution PVT.LTD
12.2012 - 02.2014
- Campaign ROI measurement
- Local market insights & usage behavior analytics
- New business requirements
- Maximizing operator revenues & satisfaction
- Process, templates, and other documents that support best practices.
- Healthy and cordial working relationships with all client
- Analyze revenue streams
- Formulating business strategies for promotion of existing products/services
- Pre and post analysis of high revenue campaign and new product
- Campaign Configuration
Business Intelligence
Vodafone India Ltd
08.2011 - 12.2012
- Support Sr. management team with required insights to help understand current market scenarios and identify GAPs and developed new products to get incremental revenue
- Highlighting Daily Key Business Reports & GAPs
- Analysis of potential opportunities to enhance revenue.
- Data mining analysis to plan, forecast & track key business KPI’s.
- Customer Segmentation
- Develop predictive models for churn reduction
- Campaign ROI Analysis.
- Cross sell & Upsell
Channel Distribution and VMS: Sales and Training
Vodafone Essar East Ltd.
05.2009 - 08.2011
- Primary and Secondary Sales of Vodafone Data USB Stick.
- Placing Data Card at retail outlets
- Expanded market coverage by more than 30%
- VAS product/ USB Data Stick sale through Vodafone Mini Stores
- Training on VAS and Data Dongle to Trade
- Market segmentation & penetration
Education
Master in Business Management (MBA) -
Rourkela Institute for Management Studies
Rourkela, Odisha 01.2006 - 01.2008
Bachelor of Commerce (BCom) - undefined
P.K Roy Memorial College
01.2002 - 01.2005
HSC - undefined
D.A.V Model School
SSC - undefined
D.A.V Model School
Skills
Product management expertise
Personal Information
Date of Birth: 10/26/84
Timeline
Customer Retention Head East
NXTDIGITAL Limited
10.2023 - 04.2025
Product & Campaign Management
Vodafone Idea Ltd.
09.2015 - 09.2023
Product & Campaign Management
AIRCEL- Dishnet Wireless Ltd.
02.2014 - 09.2015
Marketing Consultant
Flytxt Mobile Solution PVT.LTD
12.2012 - 02.2014
Business Intelligence
Vodafone India Ltd
08.2011 - 12.2012
Channel Distribution and VMS: Sales and Training
Vodafone Essar East Ltd.
05.2009 - 08.2011
Master in Business Management (MBA) -
Rourkela Institute for Management Studies
01.2006 - 01.2008
Bachelor of Commerce (BCom) - undefined
P.K Roy Memorial College
01.2002 - 01.2005
HSC - undefined
D.A.V Model School
SSC - undefined
D.A.V Model School
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